Eden (cheese)

Eden
	Logo used since 2023
Product type	Processed cheese
Owner	Mondelez International
Produced by	Mondelez Philippines
Country	Philippines
Introduced	1981; 43 years ago
Markets	Philippines
Previous owners	Kraft Foods (1981–2013)
Ambassador(s)	Judy Ann Santos
Tagline	Lubos na lubos ang budget n'yo! (1981–1994); Paborito n'yo! (1994–1998); Over sa Sarap! (1998–2001); Mga pinasarap na sandali (2007–2009); Tuloy ang Sigla (2009–2010); Kay Daming Nagagawa (2010–2012); Ang Sarap Maging Nanay (2012–2015); Make Good Mornings Great (2015–2017); Para sa Creaminess na Umaakap (2017–2019); Choose Goodness (2019–2021); Sarap Namnamin (2021–2023); 'Di Tinitipid ang Pagmamahal (2023–2024); Ihain ang Saya with Eden! (2024–present);

Eden is a Philippine brand of processed cheese (labeled as "processed filled cheese spread") owned by Mondelez International. It was first introduced in 1981.^[1]

History

Eden Cheese was introduced in 1981 by Kraft Foods Philippines Inc. (later renamed Mondelez Philippines in 2013) with the brand competed with San Miguel Corporation's Magnolia Cheezee.^[2] In 2008, the brand launched another product lines with Eden Singles and Eden Melt Sarap, followed by Eden Sandwich Spread and Eden Mayo in 2013. In 2017, the brand launched Eden Queso de Bola flavor which is available during Christmas season.^[3]

In 2022, the brand launched two another products with Eden cheddar and Eden cream cheese.^[4]

Products

Cheeses

Eden Original
Eden Creamy Slices (formerly Eden Singles and Eden Slices)
Eden Cheddar (formerly Kraft Cheddar)
Eden Melt Sarap (quick-melt cheese food)
Eden Queso de Bola Flavor (available during Christmas season)
Eden Premium Cheddar Slices

Other products

Eden Mayo
Eden Sandwich Spread
Eden Cream Cheese

References

^ Salientes-Narisma, Corrie (September 30, 2012). "For Philippine unit of Kraft Foods, 'Grace' is the boss". Philippine Daily Inquirer. Retrieved September 29, 2019.
^ Vanzi, Sol (December 16, 2021). "A cheese that keeps on giving". Manila Bulletin. Retrieved September 28, 2024.
^ Flordeliz, Rodel (October 28, 2017). "Yes, It is Queso de Bola. Yes, It is Eden Cheese!". Nognog in the City. Retrieved September 28, 2024.
^ De Rivera, Angeli (June 29, 2022). "Try These Leveled-up Savory and Sweet Recipes from Eden Cream Cheese". Bitesized. Retrieved September 28, 2024.

External links

Eden on Facebook

[Inquirer-Kraft-1] Salientes-Narisma, Corrie (September 30, 2012). "For Philippine unit of Kraft Foods, 'Grace' is the boss". Philippine Daily Inquirer. Retrieved September 29, 2019.

[2] Vanzi, Sol (December 16, 2021). "A cheese that keeps on giving". Manila Bulletin. Retrieved September 28, 2024.

[3] Flordeliz, Rodel (October 28, 2017). "Yes, It is Queso de Bola. Yes, It is Eden Cheese!". Nognog in the City. Retrieved September 28, 2024.

[4] De Rivera, Angeli (June 29, 2022). "Try These Leveled-up Savory and Sweet Recipes from Eden Cream Cheese". Bitesized. Retrieved September 28, 2024.

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