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Foodpanda

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foodpanda / hellofood
Company typePrivate
IndustryOnline Food Ordering
Founded2012
HeadquartersBerlin, Germany
Key people
Ralf Wenzel (CEO & Co-Founder) Ben Bauer (CMO & Co-Founder)
Websitewww.foodpanda.com www.hellofood.com

The foodpanda group is a global mobile food delivery marketplace headquartered in Berlin, Germany, and operating in 40 countries and territories, including India, Pakistan, Russia, Brazil, Mexico, Bangladesh and Singapore. The service allows users to select from local restaurants and place orders via the mobile application as well as the website. The company has partnered with over 580,000 restaurants.

Platform

foodpanda processes and sends orders directly to partner restaurants, who then deliver to customers. The service is available via web sites and mobile apps.[1][2] Customers order food by entering their postcodes on the site and browsing for food from a list of restaurants. They can create meals by browsing restaurant menus and selecting items they want to order before entering an address and proceeding to the checkout. Restaurants receive these orders and then deliver to customers. foodpanda sends out an SMS to confirm orders and their estimated delivery time.

History

foodpanda was launched in March 2012[3] in Singapore and expanded into 16 countries by the end of the year. By February 2013 FoodPanda was operating in 23 countries.[4] The company stated that it aimed to move into 40 nations in Asia, Europe, Latin America, the Middle East and Africa by the end of Q1 2014 and did so.

Markets

foodpanda is currently active in:

Asia

Europe

Latin America

Middle East

Africa

Online ordering

Foodpanda accepts orders via both a web site and mobile phone applications. [5] It connects customers with restaurants that offer food delivery in their area and lets them choose, order and pay online. foodpanda also has a review section on restaurant pages, where customers can comment on sales process, delivery, taste and overall impression of restaurants.[6][7] Foodpanda has tied the collabration with Indian online railway system enabling customers to buy meal while travelling, which will be operational from December 2015.[8]

The mobile app is available for Apple's iOS, Android (operating system), Windows Phone, Nokia Asha platform and the Nokia X Software Platform.

Investments

The startup is supported by Rocket Internet,[9] foodpanda raised $20 million in funding from Investment AB Kinnevik, Phenomen Ventures and Rocket Internet in April 2013. [10] In September 2013, iMENA Holdings invested $8 Million.[11] In February 2014, there was another funding round of $20 million from a group of investors, including Phenomen Ventures.[12] On August 11, the company announced that it has collected another USD 60 Million in financing from a group of investors.[13] In March 2015, the company announced it has raised over USD 110 Million from Rocket Internet AG, as well as other investors.[14] Less than two months later, a group of investors, including Goldman Sachs, invested over USD 100 Million in foodpanda.[15]

Brands

The foodpanda group consists of multiple brands. foodpanda is primarily used in Asia and Eastern Europe. In Latin America, Africa and Middle East, the company operates under the hellofood branding. Additionally, Delivery Club in Russia, EatOye in Pakistan, 24h in UAE, NetPincer in Hungary, Donesi in Serbia, Bosnia & Herzegovina and Monetenegro, Pauza in Croatia, Room Service in Malaysia and Singapore, City Delivery in Philippines, Food by Phone in Thailand, Koziness and Dial-A-Dinner in Hong Kong, belong to the foodpanda group.

References

  1. ^ "FoodPanda, Rocket Internet's Answer To GrubHub, Now Delivering Food In 25 Emerging Markets; Launches First Mobile App". TechCrunch. Retrieved 2013-04-03.
  2. ^ "Foodpanda: Rocket Internet's Play At Food Delivery in Asia". Tech In Asia. Retrieved 2013-05-22.
  3. ^ http://www.nextupasia.com/malaysian-entrepreneur-launches-food-delivery-website-for-hungry-busy-city-consumers/
  4. ^ "Rocket-backed delivery service FoodPanda expands to China, Brazil, Russia and 9 other countries". The Next Web. Retrieved Feb 6, 2013.
  5. ^ "Nokia Partners With Rocket Internet to Launch Hellofood and Foodpanda App On Nokia Asha, Lumia & X Family of Devices". Tech World Africa. Retrieved Feb 26, 2014.
  6. ^ "Order Food Online with Foodpanda Mobile App". Techno Booklet. Retrieved Jan 10, 2014.
  7. ^ "[Cool] Online food delivery site FoodPanda now features restaurant reviews". Vulcan Post. Retrieved Feb 21, 2014.
  8. ^ "IRCTC ties up with Foodpanda; to let users choose meals from a variety of cuisine options". CNN-IBN. 25 November 2015.
  9. ^ "Rocket Internet's foodpanda swallows another $20m in funding". Venture Village. Retrieved 2014-02-04.
  10. ^ "Rocket Internet-Backed FoodPanda Raises $20M+ As It Prepares For The Next Course In Its Food Delivery Ambitions". Tech Crunch. Retrieved May 7, 2013.
  11. ^ "iMENA Invests $8M In Foodpanda's Hellofood To Help Rocket Expand Take-Out Service In Middle East". Tech Crunch. Retrieved Sep 9, 2013.
  12. ^ "Rocket Internet-backed Foodpanda raises $20M in funding from Phenomen Ventures, others". Techcircle. Retrieved Feb 4, 2014.
  13. ^ "Online meal delivery firm foodpanda gets $60 mln in financing". Reuters. Retrieved 11 August 2014.
  14. ^ https://www.techinasia.com/rocket-internet-foodpanda-110million-funding/
  15. ^ http://www.reuters.com/article/2015/05/01/us-foodpanda-investment-idUSKBN0NM3AB20150501


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