|Country||founded in Germany|
|Ambassador(s)||Carl Heinrich Knorr|
Knorr (//, often anglicized //) is a German food and beverage brand. It is owned by the Dutch-English company Unilever since 2000, when Unilever acquired Best Foods, excluding Japan, where it is made under licence by Ajinomoto. It produces dehydrated soup and meal mixes, bouillon cubes and condiments. It was known as Royco in Indonesia and Netherlands, and as Continental in Australia.
Knorr was founded in 1838 by Carl Heinrich Theodor Knorr. Knorr headquarters is in Heilbronn, Germany. Products previously sold under the Lipton brand are now being absorbed into the Knorr product line. With annual sales topping €3 billion, Knorr is Unilever's biggest selling brand.
In 1912, the first Knorr Bouillon cube was introduced (Bouillon means broth in French). Carl Heinrich Knorr began experimenting with drying vegetables and seasoning to preserve nutrition and flavour, which lead to Knorr's first launch of dried soups across Continental Europe in 1873. The bouillon cube is typically made from vegetables, meats and fish.
Knorr is available around the world. In 1957, flagship Knorr brands, like bouillon and soups, were sold in eight countries and by 2000, Knorr products were sold in nearly 90 countries around the globe. In Japan, Knorr is owned by Ajinomoto.
- "Archived copy". Archived from the original on 2011-01-23. Retrieved 2011-01-21. Unilever
- IEP makes Knorr soups. (Israel Edible Products, kosher soups for Knorr Foods Co.)
- http://www.knorr.com/article/detail/245640/brand-history%7Caccessdate=9 Archived 2015-06-11 at the Wayback Machine. April 2015