Knorr (brand)

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Product type Food
Owner Unilever
Country founded in Germany
Introduced 1838; 180 years ago (1838) in Heilbronn, Germany
Ambassador(s) Carl Heinrich Knorr
A Knorr box to cook Risotto, containing rice, marinade and sauce mix
The old logo of Knorr used from 1988 to 2004.

Knorr (/knɔːr/, often anglicized /nɔːr/) is a German food and beverage brand. It is owned by the Dutch-English company Unilever since 2000, when Unilever acquired Best Foods, excluding Japan, where it is made under licence by Ajinomoto. It produces dehydrated soup and meal mixes, bouillon cubes and condiments. It was known as Royco in Indonesia and Netherlands, and as Continental in Australia.

Knorr is also produced in India and Pakistan.[1][2]


Knorr Cooking Center in Heilbronn

Knorr was founded in 1838 by Carl Heinrich Theodor Knorr. Knorr headquarters is in Heilbronn, Germany. Products previously sold under the Lipton brand are now being absorbed into the Knorr product line. With annual sales topping €3 billion, Knorr is Unilever's biggest selling brand.[3]

An Israeli company based in Haifa, Israel Edible Products, produces kosher soups for Knorr that are sold in Israel and the United States.[4]

Bouillon Cubes[edit]

In 1912, the first Knorr Bouillon cube was introduced (Bouillon means broth in French). Carl Heinrich Knorr began experimenting with drying vegetables and seasoning to preserve nutrition and flavour, which lead to Knorr's first launch of dried soups across Continental Europe in 1873. The bouillon cube is typically made from vegetables, meats and fish.


Knorr is available around the world.[5] In 1957, flagship Knorr brands, like bouillon and soups, were sold in eight countries and by 2000, Knorr products were sold in nearly 90 countries around the globe. In Japan, Knorr is owned by Ajinomoto.

See also[edit]


External links[edit]