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MTV Base

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MTV Base
CountryUnited Kingdom and Ireland
NetworkMTV (UK & Ireland)
Programming
Language(s)English
Ownership
OwnerViacom International Media Networks Europe

MTV Base is a 24-hour hip-hop/urban music channel from Viacom International Media Networks Europe. The channel focuses primarily on hip hop, R&B, grime, garage, reggae, funk and soul music. Available in the United Kingdom and Ireland on subscription satellite and digital television services.

Concept and expansion

The MTV Base brand first launched in the United Kingdom and in Ireland on 1 July 1999, later launching in other European territories such as the Netherlands and Germany. The channel was previously available in the Netherlands, Germany, Russia, France and other European countries but was replaced by MTV Dance in some territories from March 2008.

MTV Base began broadcasting in widescreen on 28 March 2012.

A European version was planned to launch in 2015.[1]

Expansion into Africa

Main article: MTV Base (Africa)

MTV Base Africa launched in February 2005 throughout the African continent.

On 3 July 2013 Viacom International Media Networks (Africa) launched an opt-out feed of MTV Base Africa in South Africa. This opt-out feed is called MTV South Africa.[2] The channel broadcasts MTV Base Africa into the territory with unique programming, advertising and sponsorship opportunities for South African audiences. The channel will increase localised South African content featuring artists and localised music programming with a South African theme, all other programming on MTV South Africa will air as simulcast of the existing MTV Base Africa channel. The channel is also served by a localised South African website (www.mtv.co.za) and mobile website (m.mtv.co.za). The opt-out feed will also feature local presenters.[3]

As of 2015, MTV Base South Africa is being marketed as MTV Africa.

Expansion into France

Main article: MTV Base (France)

MTV Base in French-speaking territories launched on 21 December 2007.

The channel was replaced by French versions of MTV Hits and BET on 17 November 2015.

Programming

  • The Official UK Urban Chart
  • Super Base Beats
  • Breaking Base
  • Hype Right Now
  • Big Beats & Future Hits!
  • On Repeat
  • IN CTRL
  • This Week's Most Played Top 40
  • 2 On
  • Love & Hip Hop

On-air identity

  • Logo used 1 March 2010 – 30 June 2011
    Logo used 1 March 2010 – 30 June 2011
  • Logo used 1 July 2011 – 30 September 2013
    Logo used 1 July 2011 – 30 September 2013
  • Logo used 1 October 2013 – 5 April 2017
    Logo used 1 October 2013 – 5 April 2017
  • Logo since 5 April 2017
    Logo since 5 April 2017

See also

References

  1. ^ "SATKurier.pl / Cyfrowe kanały / MTV Base wraca do Rosji".
  2. ^ "Commissioning brief – MTV South Africa".
  3. ^ "Media Update".
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