Surf (detergent)

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Product type Laundry detergent
Owner Unilever (except North America and Puerto Rico), Sun Products (North America and Puerto Rico)
Country United Kingdom
Introduced 1952
Related brands Rinso
Markets Worldwide

Surf (Drive in Australia and New Zealand; Sunil in the Netherlands) is a brand of laundry detergent made by Unilever. For the Northern American and Puerto Rico markets, the brand is owned by Sun Products (a subsidiary of Henkel) since 2008.[1]

The brand was introduced in 1952 by Crosfields of Warrington, a subsidiary company of Lever Brothers in the United Kingdom. Surf was introduced in the United States in 1959 after Rinso, which had been Lever Brothers Company's lead laundry brand, had declined in sales and market share.[citation needed]


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