Boanerges Gaeta Jr.
The Miss Brasil Pageant is a beauty contest that has been held almost every year since 1954 between winners of the pageants in the states of Brazil. The winner of Miss Brasil competes in the Miss Universe pageant and the runner-up competes in Miss International. The Miss Brazil, and Brazil itself, are responsible for one of the most successful campaigns in history of Miss Universe, with two winners and several runner-ups, finalists and semifinalists. It was considered one of the best organized and most successful beauty pageants during the 50s and 60s and is believed that much of the fame of the beauty of Brazilian women comes from this.
- 1 History
- 2 Organization
- 3 Locations and venues
- 4 Titleholders
- 5 Television acts
- 6 References
- 7 External links
Competition to win the crown of Miss Brasil began in the 1920s, following a trend throughout the world during that period. A famous controversy occurred when Miss Brasil 1929 competed in the International Pageant of Pulchritude, known as "Miss Universe" in the 1930s, but failed to place in the competition, much less win.
The angered Brazilians hosted their own international pageant in 1930 leading to two separate "Miss Universe" titles that year, not related to the modern Miss Universe competition created in 1952. In the Brazilian "Miss Universe", Miss Brasil won the title while in the other competition in the USA, Miss United States received the crown of Miss Universe 1930. These competitions, like many others in the world, were discontinued as the Great Depression and World War II diverted the world's attention.
The modern Miss Brasil pageant was created in 1954 in the city of Petrópolis, Rio de Janeiro. The first edition of Miss Brasil, won by Bahia's representative Martha Rocha, was sponsored by the Folha de São Paulo newspaper.
Under Diários Associados
In the following year, Brazilian media businessman, mogul and journalist Assis Chateaubriand took the rights to the Miss Brasil pageant, when the winners qualified to the Miss Universe, Miss World (participation began at 1958) and Miss International pageants (participation begin in 1960, when the pageant was created). The magnate who created Diários Associados, was responsible for promotion of the national beauties until 1980, when the network Rede Tupi was lost its concession by order of Haroldo de Mattos, Brazilian minister of Communications at the time, due to its bankruptcy.
The Quintandinha's roots
The Miss Brasil first four editions (1954 to 1957) were held in Palácio Quitandinha, Petrópolis. When Chateaubriand's media group assumed the promotion of pageant, it was massified nationally by its magazines and newspapers coverages, especially in the now defunct O Cruzeiro and O Jornal.
Maracanãzinho's "golden years"
Miss Brazil's golden era began in 1958, when the pageant was moved from Petrópolis to the Federal District at the time, Rio de Janeiro. Rio Grande do Sul's Iêda Maria Vargas and Bahia's Martha Vasconcellos were winners of the 1963 and 1968 editions of Miss Universe (both held in the Carioca gymnasium). The same year that Vasconcellos was crowned, Guanabara State's Maria da Gloria Carvalho nabbed the Miss International title, while in 1971, Lucia Tavares Petterle was elected Miss World.
Adalgisa Colombo and Rejane Vieira Costa were 1st runners up at Miss Universe in 1958 and 1972 respectively. (See the winners table for 1959, 1962, 1971 and 1979 results).
Due to a fire in a part of Maracanãzinho's structure, the Miss Brazil 1970 pageant winner, Guanabara State's Eliane Fialho Thompson was crowned in an event edition held only one time in Pavilhão de São Cristóvão (São Cristóvão Pavilion), in a Carioca northern zone district. Its edition was the first nationally televised by Rede Tupi via a microwave system powered by Embratel.
In 1973, due to lack of public and media interest, and possible feminist protests, organizers moved the site to Ginásio Presidente Médici in the country's capital, Brasília. The Miss Brasil 1972 pageant (won by the gaúcha representative Rejane Vieira Costa) was the last held in Maracanãzinho's dependencies.
The Brasilia "decadence" and crisis
When the Miss Brasil pageant moved to the federal capital, Brasília, lack of public interest continued from 1973 to last edition in the city, held in 1980 (when Associados filed for bankruptcy protection due to closing of seven of Rede Tupi's owned and operated stations, except Bahia's TV Itapoan and TV Brasília, now Rede Record and Rede TV!'s, O&O and affiliate, respectivelly).
In the 1976 pageant, Helena Rubinstein cosmetics company retired its sponsorship of the Miss Brasil event. So, Catalina Swimwear brand continued its support to organization for some years until the mid-1980s, when the event broadcasting rights were assumed by SBT.
All Brazilian presidents of the period (except Ernesto Geisel) received the Miss Brasil state contestants in the Alvorada Palace days before the final nights, hosted by its coordinator at the time, Paulo Max, and actress Marly Bueno and telecasted by Tupi and its O&O, TV Brasília.
When the channels of defunct Tupi were redistributed for media businessman and TV animator Sílvio Santos and Russian-Brazilian journalist and owner of Manchete magazine Adolpho Bloch groups, on April 23, 1981, the new network SBT (one of the results of the Rede Associada inventory) owned the Miss Brasil until 1989.
For the Miss Brasil pageant the 1980s was known the most tacky period, by opinion of some fans and television critics. The last top 5 obtained by a Brazilian representative in Miss Universe was in 1981, by the Rio de Janeiro candidate in national pageant, Adriana Alves de Oliveira. Because of the lack of ratings and announcers, SBT retired the promotion of Miss Brasil in April 1990, after the country had not participated in Miss Universe 1990.
In this period, Miss Brazil pageant was held in separate pageants for Miss Universe (the most expected and important), Miss World and Miss International. SBT telecast to same state pageants, nationwide in Programa Sílvio Santos and locally by the affiliates, such as TV Alterosa (Minas Gerais) and TV Itapoan (Bahia).
Under Marlene Brito and others
In 1990, the SBT's former producer of the pageant, Marlene Brito, took the Miss Brasil rights and production until 1993, when Leila Schuster was crowned without realization of a traditional pageant, but she was indicated by the national direction for representative the country in Miss Universe 1993. From 1994, Miss Brasil was owned by various directors, including the former host in Tupi's period, Paulo Max.
The present directors, Nayla Micherif and Boanerges Gaeta Jr., assumed the functions by partnership in 2002. Since this year, the pageant national telecast is back, after some local broadcasts of it in the 1990s.
In the new era, Miss Brasil was broadcast first on Rede TV! and since 2003, Band network has assumed the television rights of the event, with venues in São Paulo (2003, 2004 and 2008), and Rio de Janeiro (2005-2007).
Locations and venues
- 1954–1957 Palácio Quitandinha, Petrópolis (RJ);
- 1958–1972 Maracanãzinho Gymnasium, Rio de Janeiro
- 1973–1980 Ginásio Presidente Médici, Brasília
- 1981–1987 Palácio das Convenções do Anhembi, São Paulo
- 1988–1989 Teatro Sílvio Santos (SBT Studios), São Paulo
- 1991 The Gallery, São Paulo
- 1992 Olympia (concert house), São Paulo
- In 1993, the pageant was replaced by a small event, in a fine restaurant of São Paulo, named Leopolldo. There Leila Schuster was crowned.
From 1994 to 1996, Miss Brazil was back to Rio de Janeiro. It was held initially at Ribalta house concert and, two years later, in the former Metropolitan (currently Citibank Hall).
In 1997, it was held in the northeastern city of Teresina, in Pavilhão de Eventos (Events Pavilion) Governador Guilherme Melo.
From 1998 to present, Rio de Janeiro (Hotel Glória, Copacabana Palace, Ribalta, Citibank Hall and Vivo Rio) and São Paulo (Palace, today Citibank Hall, Via Funchal and Credicard Hall) alternated the rights to host the annual beauty telecast show, at first broadcast by local affiliates from Rede Manchete, Rede Record and CNT.
- Color Key
- Declared as Winner
- Ended as Runner-Up
- Ended as one of the Finalists or Semifinalists
The winner of Miss Brasil represents her country at Miss Universe. On occasion, when the winner does not qualify (due to age) a runner-up is sent.
|1954||Maria Marta Hacker Rocha||Bahia||1st Runner-Up|
|1955||Emília Barreto Corrêa Lima||Ceará||Top 15|
|1956||Maria José Cardoso||Rio Grande do Sul||Top 15|
|1957||Teresinha Gonçalves Morango||Amazonas||1st Runner-Up|
|1958||Adalgisa Colombo Teruskin †||Guanabara||1st Runner-Up|
|1959||Vera Regina Ribeiro Secco||Guanabara||4th Runner-Up|
|1960||Jean "Gina" MacPherson||Guanabara||Top 15|
|1961||Staël Maria da Rocha Abelha||Minas Gerais|
|1962||Olívia Rebouças Cavalcanti||Bahia||4th Runner-Up|
|1963||Iêda Maria Britto Vargas||Rio Grande do Sul||Miss Universe 1963|
|1964||Ângela Teresa Vasconcelos||Paraná||Top 15|
|1965||Raquel Helena de Andrade||Guanabara||Top 15|
|1966||Ana Cristina Ridzi Bercet||Guanabara|
|1967||Carmen de Barros Ramasco||São Paulo||Top 15||Best National Costume|
|1968||Martha Maria Vasconcellos||Bahia||Miss Universe 1968|
|1969||Vera Lúcia Fischer||Santa Catarina||Top 15|
|1970||Eliane Fialho Thompson||Guanabara||Top 15|
|1971||Eliane Parreira Guimarães||Minas Gerais||4th Runner-Up|
|1972||Rejane Vieira da Costa †||Rio Grande do Sul||1st Runner-Up|
|1973||Sandra Mara Ferreira||São Paulo||Top 15|
|1974||Sandra Oliveira||São Paulo|
|1975||Ingrid Budag||Santa Catarina||Top 15|
|1976||Kátia Celestino Moretto||São Paulo|
|1977||Cássia Morais Silveira||São Paulo|
|1978||Suzana Araújo dos Santos||Minas Gerais|
|1979||Marta Jussara da Costa||Rio Grande do Norte||3rd Runner-Up|
|1980||Eveline Didier Schröeter||Rio de Janeiro|
|1981||Adriana Alves de Oliveira||Rio de Janeiro||3rd Runner-Up||Best National Costume|
|1982||Celice Pinto Marques||Pará||Top 12|
|1983||Marisa Fully Coelho †||Minas Gerais|
|1984||Ana Elisa Flores da Cruz||São Paulo|
|1985||Márcia Giagio Canavezes||Mato Grosso||Top 10|
|1986||Deise Nunes de Souza||Rio Grande do Sul||Top 10|
|1987||Jaqueline Ribeiro Meirelles||Distrito Federal||Best National Costume|
|1988||Isabel Cristina Bedüschi||Santa Catarina|
|1989||Flávia Cavalcanti Rebêlo||Ceará||Best National Costume|
|1991||Patrícia Franco de Godói||São Paulo|
|1992||Maria Carolina Portella||Paraná|
|1993||Leila Cristine Schüster||Rio Grande do Sul||Top 10|
|1994||Valéria Melo Péris||São Paulo|
|1995||Renata Bessa Soares||Minas Gerais|
|1996||Maria Joana Parizotto||Paraná|
|1997||Nayla Fernanda Micherif||Minas Gerais|
|1998||Michela Dauzacker Marchi||Mato Grosso do Sul||Top 10|
|1999||Renata Bonfiglio Fan||Rio Grande do Sul|
|2000||Josiane Oderdengen||Mato Grosso|
|2001||Juliana Dornelles Borges||Rio Grande do Sul|
|2002||Joseane Guntzell de Oliveira [^]||Rio Grande do Sul|
|2003||Gislaine Rodrigues Ferreira||Tocantins||Top 10|
|2004||Fabiane Niclotti||Rio Grande do Sul|
|2005||Carina Schlichting Beduschi||Santa Catarina|
|2006||Rafaela Köhler Zanella||Rio Grande do Sul||Top 20|
|2007||Natália Guimarães||Minas Gerais||1st Runner-Up|
|2008||Natália Anderle||Rio Grande do Sul|
|2009||Larissa Costa Silva||Rio Grande do Norte|
|2010||Débora Moura Lyra||Minas Gerais|
|2011||Priscila Machado||Rio Grande do Sul||2nd Runner-Up|
|2012||Gabriela Markus||Rio Grande do Sul||4th Runner-Up||-|
|2013||Jakelyne Oliveira||Mato Grosso||4th Runner-Up|
^ Joseane Oliveira, from Rio Grande do Sul, was the winner and competed in the Miss Universe, but she was stripped of the crown later because she was married at the time of her crowning.
Winners by state
|Rio Grande do Sul||
||1956, 1963, 1972, 1986, 1993, 1999, 2001, 2004, 2006, 2008, 2011, 2012|
||1961, 1971, 1978, 1983, 1995, 1997, 2007, 2010|
|São Paulo||1967, 1973, 1974, 1976, 1977, 1984, 1991, 1994|
|Rio de Janeiro||1958, 1959, 1960, 1965, 1966, 1970, 1980, 1981|
||1969, 1975, 1988, 2002, 2005|
||1955, 1989, 2014|
|Mato Grosso||1985, 2000, 2013|
|Paraná||1964, 1992, 1996|
|Bahia||1954, 1962, 1968|
|Rio Grande do Norte||
|Mato Grosso do Sul||1998|
- The extinct Guanabara State occupied the same territory of the city of Rio de Janeiro and was added to Rio de Janeiro State in 1975. All the evidence obtained by the state of Rio de Janeiro until 1974 belonged indeed to the former state of Guanabara.
Miss International Brasil
Traditionally the second title of Miss Brasil will be crowning as Miss International Brasil and competing at Miss International pageant. Sometimes the other runner-ups will be appointing if the official representative did not compete at the pageant.
|Year||Miss International Brasil||Represented||Placement|
|2014||Deise Benício||Rio Grande do Norte||Top 10
|2013||Cristina Alves||Rio Grande do Norte||Top 15|
|2012||Rafaela Butareli||São Paulo||Top 15|
|2011||Gabriella Marcelino||Bahia||Top 15|
|2010||Lílian Lopes Pereira||Amazonas||Best National Costume|
|2009||Rayanne de Morais||Minas Gerais||Top 15|
|2008||Vanessa Lima Vidal||Ceará||Unplaced|
|2007||Carolina Prates Néry||Rio Grande do Sul||Unplaced|
|2006||Maria Cláudia Barreto||Acre||Unplaced|
|2005||Ariane Colombo||Espírito Santo||Top 12|
|2002||Milena Ricarda de Lima||Pernambuco||Unplaced|
|2001||Fernanda Tinti Borja Pinto||Minas Gerais||Top 15|
|2000||Maria Fernanda Schiavo||Rio Grande do Sul||Unplaced|
|1999||Alessandra Nascimento||Minas Gerais||Top 15|
|1998||Luizeani Altenhofen||Rio Grande do Sul||Unplaced|
|1997||Valéria Cristina Böhm||Rio Grande do Norte||Top 15
Best National Costume
|1996||Ana Carina Góis Homa||Mato Grosso do Sul||Unplaced|
|1995||Débora Reis Moretto||Mato Grosso||Top 15|
|1994||Ana Paula Barrote||São Paulo||Unplaced|
|1993||Tatiana Paula Alves||Minas Gerais||Unplaced|
|1992||Cyntia de Cunto Moreira||Minas Gerais||Top 15|
|1991||Lisiane Bolsani Braile||Rio Grande do Sul||Top 15|
|1990||Ivana Carla Hübsch||Paraná||Unplaced|
|1989||Ana Paula Ottani||São Paulo||Unplaced|
|1988||Elizabeth Ferreira||São Paulo||Best National Costume|
|1987||Fernanda Campos||Rio Grande do Sul||Top 15|
|1986||Kátia Marques Faria||Rio Grande do Sul||Unplaced|
|1985||Kátia Nascimento||São Paulo||Top 15|
|1984||Ana Elisa Glitz||Rio de Janeiro||Top 15|
|1983||Geórgia Marinho Ventura||São Paulo||Unplaced|
|1982||Carmen Júlia Rando Bonoldi||Sergipe||Unplaced|
|1981||Taiomara do Rocio Borchardt||Paraná||1st Runner-up|
|1980||Fernanda Bôscolo de Camargo||São Paulo||Unplaced|
|1979||Suzane Ferreira de Andrade||Goiás||Unplaced|
|1978||Ângela Soares Chichierchio||Rio de Janeiro||Unplaced|
|1977||Patrícia Viotti de Andrade||Distrito Federal||Unplaced|
|1976||Vionete Revoredo Fonseca||Rio de Janeiro||1st Runner-up|
|1975||Lisane Guimarães Távora||Distrito Federal||4th Runner-up|
|1974||Janeta Eleomara Hovler||Rio Grande do Sul||Unplaced|
|1973||Denise Penteado Costa||Guanabara||Unplaced|
|1972||Jane Vieira Macambira||Guanabara||3rd Runner-up|
|1971||Maria Bernadete Heemann||Rio Grande do Sul||Top 15|
|1969||Maria Lúcia Alexandrino||São Paulo||Top 12|
|1968||Maria da Glória Carvalho||Guanabara||Miss International 1968|
|1967||Virgínia Barbosa de Souza||Minas Gerais||Top 15|
|1965||Sandra Penno Rosa||São Paulo||4th Runner-up|
|1964||Vera Lúcia Couto||Guanabara||2nd Runner-up
|1963||Tânia Maria Franco||Paraná||Top 15|
|1962||Julieta Maria Straüss||São Paulo||Unplaced|
|1961||Vera Brauner Menezes||Rio Grande do Sul||1st Runner-up|
|1960||Magda Renate Pfrimer||Distrito Federal||Unplaced|
Winners by state
||1962, 1965, 1969, 1980, 1983, 1985, 1988, 1989, 1994, 2012|
|Rio Grande do Sul||
||1961, 1971, 1974, 1986, 1987, 1991, 1998, 2000, 2007|
|Rio de Janeiro||
||1964, 1968, 1972, 1973, 1976, 1978, 1984|
||1967, 1992, 1993, 1999, 2001, 2009|
||1963, 1981, 1990, 2004|
|Rio Grande do Norte||
||1997, 2013, 2014|
|Distrito Federal||1960, 1975, 1977|
|Mato Grosso do Sul||1996|
- Natália Guimarães (Minas Gerais, winner, 2007 and 1st. runner up at Miss Universe 2007);
- Grazielli Massafera (Paraná, 2nd runner up, 2004);
- Marisa Fully Coelho (Minas Gerais, winner, 1983);
- Suzy Rego (Pernambuco, 1st runner-up, 1984);
- Vera Fischer (Santa Catarina, winner, 1969).
Some Miss Brasil winners or finalists acted or are still active hosting shows, sports programming or movie sessions aired in national television daily or weekly. They were/are:
- Brasília's resident and Cuiabá's native Jacqueline Meirelles (Cinema em Casa-SBT, 1988, Mulher 90 - Rede Manchete, 1989, some works in TV Gazeta in the 1990s and works in SBT at late 2000´s and early 2010´s). She won Miss Universe 1987 best national costume;
- Rio Grande do Sul's Luize Altenhofen (Band Esporte Clube – Rede Bandeirantes, 2007–2013 and other works on the same network and also at Sportv basic cable channel) 1st runner-up, 1998, she did not compete at the Miss International of that year held in Tokyo due to illness.
- São Paulo's Adriana Colin (former host of sports programs in Rede Manchete between 1994-1997 and Rede Record between 2000-2001, former co-host of SBT´s Fantasia between 1997-1999 and commercial host of Globo's Domingão do Faustão, 2002–2009) 1st runner-up, 1989.
- However, the most famous former Miss Brazil who became TV hostess is Renata Fan, from Rio Grande do Sul, winner of Miss Brazil 1999, but she unplaced Top 10 at Miss Universe from same year. She also won Miss World University 2000. She has also hosted the TV show Canal Aberto at Rede Bandeirantes.
Some Miss Brasil pageant contestants, finalists or winners have appeared in popular reality television programs broadcast nationwide:
- Paraná's Grazielli Massafera (Big Brother Brasil 5 – Runner-Up, Rede Globo, 2005) was 2nd runner-up at national pageant in earlier years. She represented the country at Miss International 2004, held in Beijing;
- São Paulo's Solange Frazão (Celebrity's House 3 – 4th Place, SBT, 2002) was 1st runner-up at the national pageant organized by the network of the program in 1982. Today, she is a very popular TV hostess in her country.
- Rio Grande do Sul's Joseane Oliveira (Big Brother Brasil 3 – 12th Place, Rede Globo, 2003 and Big Brother Brasil 10 – 16th Place, Rede Globo, 2010) lost her title at February 4 of that year after admitted her marriage in a popular Sunday TV show, Domingão do Faustão.
- Pernambuco's Michelle Fernandes (Big Brother Brasil 9 – first evicted of the show in the season, Rede Globo, 2009) was Top 15 in the national pageant previously year.
|Miss Universe franchise holder for Brazil
Miss Universo Brasil