In May 2012, a new concept called "Miss Universe Norway" was established by the company "Motivaction AS" after the application for the license for Miss Universe in Norway was approved. The same year, the "Miss World Norway" competition was created by organizers who took over the Miss World license after "Frøken Norge" shut down after 25 years of business.
From 1985 to 2011, "Frøken Norge" (registered trademark) with supervisor Geir Hamnes, sent candidates to Miss World and Miss Universe. From 1983 to 2008, "Miss Norway" (registered trademark) run by Geir Killingland, sent representatives to other beauty pageants such as Miss International, Miss Earth and others. After mr. Killingland died in 2009, his friends and family recovered "Miss Norway" in 2010, as a tribute to Killingland, and sent representatives to Miss Earth and Miss International that year.
The winner of Miss Norway represents her country at Miss Universe. On occasion, when the winner does not qualify (due to age) for either contest, a runner-up is sent. Norway sent its first Miss Universe representative to the first Miss Universe pageant in 1952. Norway has won Miss Universe once: Mona Grudt in 1990.
The 1st Runner-up or sometimes Winner of Miss Norway represents her country at Miss World. On occasion, when the candidate does not qualify (due to age) for either contest, another girl is sent. Norway sent its first Miss World representative to the third Miss World pageant in 1953. Norway has never won Miss World. Its best placement belongs to Ingeborg Sørensen, 1st runner-up to Miss World 1972. Since 2011, Miss World Norway winner will compete at Miss World.
Miss Norway sent its first Miss Earth representative to Miss Earth 2002, the second edition of the Miss Earth beauty pageant. Norway has never won Miss Earth. Its best result is Fay Larsen's Top 10 placement in 2003. Starting in 2010, the winner of Miss Norway will compete in the Miss Earth pageant. In 2012, 1st Runner-up of Miss Norway or Miss Universe Norway comepted at Miss Earth. In 2013, Miss Earth Norway winner will compete at Miss Earth.