|Type||Defunct Saturday morning cartoon block|
|Slogan||Saturday Mornings So Action-Whacked, It's Gonna Leave A Mark! (2012–2013)
Where Epic Heroes Live (2013–2014)
|August 25, 2012|
|Dissolved||September 27, 2014|
Vortexx was a Saturday morning children's television block that was aired by The CW from August 25, 2012 to September 27, 2014. Programmed by Saban Brands, it replaced Toonzai, a block that was programmed by 4Kids Entertainment until its bankruptcy. The Vortexx block primarily featured animated programming, although it also featured several live-action series, including a new installment in the Power Rangers franchise, and the WWE wrestling series Saturday Morning Slam.
Vortexx aired for the final time on September 27, 2014; it was replaced the following week by One Magnificent Morning—a block produced by Litton Entertainment that features live-action educational programming.
On April 6, 2011, following a lawsuit involving the Yu-Gi-Oh! franchise, 4Kids Entertainment, which programmed the The CW4Kids/Toonzai block for the network, filed for Chapter 11 bankruptcy protection. On May 1, 2012, Kidsco Media Ventures, an affiliate of Saban Capital Group, placed a bid to acquire some of 4Kids' assets. On June 26, 2012, after competition from 4K Acquisition Corp, a subsidiary of Konami, the deal was finalized, with 4K Acquisition receiving the U.S. rights to the Yu-Gi-Oh! franchise and Saban receiving all other assets, including The CW's Saturday morning block. On July 2, 2012, it was announced that Saban Brands, via Kidsco Media Ventures, would begin programming the block in the fall. On July 12, 2012, it was announced that the block would be named Vortexx, which launched on August 25, 2012.
On June 5, 2014, it was announced that Vortexx would be discontinued and replaced on October 4, 2014 by One Magnificent Morning—a block produced by Litton Entertainment that would feature live-action educational programming. The move came as part of a growing shift by television networks towards non-fiction programming to fulfill the "E/I" requirements; the previous year, Litton had also introduced a similar block for CW co-owner CBS. Vortexx aired for the final time on September 27, 2014; it was the last Saturday morning block across the United States' major networks that primarily featured non-educational programming.
Officially the network preferred the block to air from 7:00 a.m to 12:00 p.m in each time zone, though there are local scheduling variances in some areas that may move it to different hours, to Sundays, or split the lineup between Saturday or Sunday, along with local pre-emptions of select shows. CW Plus stations in the Central, Mountain and Alaska time zones time zones also air the block one hour earlier or later, depending on the local time zone, as The CW Plus operates separate feeds based on the network's Eastern and Pacific time zone scheduling for primetime shows. San Antonio's KMYS splits the Vortexx block over two days, between early Sunday and early Monday mornings before 5:00 a.m., due to an existing arrangement to air Fox's Weekend Marketplace paid programming block in lieu of sister station KABB.
The CW's Evansville, Indiana affiliate WTVW (which hurriedly joined the network on January 31, 2013 due to the market's former affiliate going dark) was unable to schedule the block when it initially began its affiliation with the network, due to contractual obligations to paid programming slots and existing syndicated E/I programming on Saturday mornings through March 2013. The station began carrying Vortexx in its network-recommended timeslot on April 6, 2013, with the station's acquired E/I programming moving to Sunday afternoons.
On April 29, 2013, Saban Brands announced a separate partnership with Kabillion to add programming in the Vortexx block to the existing Kabillion video on demand service for cable providers. They were listed on the service without any separate Vortexx subdivision under their individual show titles, with Vortexx promotional advertising. The shows currently remain on Kabillion with other advertising, even with the end of Vortexx.
Vortexx only ran an hour of programming that met the Federal Communications Commission's educational programming guidelines; as a result, The CW's affiliates handled the responsibility of filling the remaining two hours; The CW Plus cable-subchannel affiliates had E/I-compliant programs acquired from the syndication market built into the national schedule, alleviating stations carrying CW network programming via that feed from purchasing the local rights to such programs.
- Iron Man: Armored Adventures (August 25 – November 24, 2012)
- Power Rangers Lost Galaxy (August 25, 2012 – January 12, 2013)
- WWE Saturday Morning Slam (August 25, 2012 – May 11, 2013)
- Transformers: Prime (December 8, 2012 – June 1, 2013)
- The New Adventures of Nanoboy (March 9 –August 10, 2013)E/I
- B-Daman Crossfire (August 17, 2013 – January 18, 2014)
- The Adventures of Chuck and Friends (August 17, 2013 – February 8, 2014)E/I
- Rescue Heroes (August 25, 2012 – August 23, 2014)E/I
- Justice League Unlimited (August 25, 2012 – August 23, 2014)
- Cubix: Robots for Everyone † (August 25 – September 15, 2012; August 30 – September 27, 2014)E/I
- Sonic X † (October 6, 2012 – September 27, 2014)
- Bolts and Blip (July 13, 2013 – September 27, 2014)
- The Spectacular Spider-Man † (August 17, 2013 – September 27, 2014)
- Dragon Ball Z Kai † (August 25, 2012 – September 27, 2014)
- Digimon Fusion (January 25 – September 27, 2014)
- Yu-Gi-Oh! † (August 25, 2012 – September 27, 2014)
- Yu-Gi-Oh! Zexal † (August 25, 2012 – September 27, 2014)
- Tiny Toon Adventures Halloween special, "Night Ghoulery" (October 27, 2012/November 24, 2012)
- Gummibär: The Yummy Gummy Search for Santa (December 1, 2012/December 22, 2012)
- Spike Saves Christmas (December 15, 2012)
- Spike's Reindeer Rescue (December 22, 2012)
† – Former CW4Kids/Toonzai program
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- "CBS Slates Teen-Centric Programming Block For Saturdays". Deadline Hollywood. July 24, 2013. Retrieved October 17, 2014.
- "The CW Sets 5-Hour Saturday Morning Block". Deadline Hollywood. June 6, 2014. Retrieved June 6, 2014.
- Sullivan, Gail (September 30, 2014). "Saturday morning cartoons are no more". The Washington Post. Retrieved October 11, 2014.
- Newkirk, Jacob (January 28, 2013). "Local 7 picking up CW programming". Evansville Courier & Press. Retrieved January 28, 2013.
- "Jake's DTV Blog: The official announcement from Mission Broadcasting on WTVW and CW". Jake's DTV Blog. January 29, 2013. Retrieved February 2, 2014.
- Getzler, Wendy (April 29, 2013). "Vortexx on-demand channel launches on Kabillion". Kidscreen.com. Retrieved April 29, 2013.
- Pena, Daniel (October 2, 2013). "Saturday Morning Slam Not Likely To Return, Daniel Bryan & Brie Bella's Relationship, Birthdays". Wrestling, Inc. Retrieved October 2, 2013.