WRWM

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WRWM
City of license Lawrence, Indiana
Broadcast area Indianapolis, Indiana
Branding Indy's i94
Slogan Indy's Classic Hip Hop
Frequency 93.9 MHz (also on HD Radio)
First air date 1993 (as WXTZ)
Format Classic hip hop
ERP 8,400 watts
HAAT 140 meters (459 feet)
Class B1
Facility ID 71438
Transmitter coordinates 39°49′39″N 85°58′51″W / 39.82750°N 85.98083°W / 39.82750; -85.98083
Callsign meaning Where Radio Is WarM (previous format / branding)
Former callsigns WXTZ (1992–1996)
WGLD (1996–1997)
WGRL (1997–2004)
WISG (2004–2006)
WWFT (2006–2008)[1]
Owner Cumulus Media Inc.
(Radio License Holding SRC LLC)
Sister stations WFMS, WJJK
Webcast Listen Live
Listen Live via iHeart
Website indysi94.com

WRWM (93.9 FM, "Indy's i94") is a radio station licensed to serve Lawrence, Indiana, and broadcasting in the Indianapolis area. WRWM recently moved its city of license from Fishers, Indiana to Lawrence, Indiana, and upgraded its power from 2.95 kW to 8.4 kW in order to provide better and wider coverage. Its studios and transmitter are located separately on the eastside of Indianapolis. WRWM's main competition is WNOW-FM, WZPL and WNTR.

WRWM is licensed by the FCC to broadcast in the HD (hybrid) format.[2]

History[edit]

The station signed on in 1993 as WXTZ "Ecstasy 93.9." WXTZ ran an Easy Listening format similar to the original WXTZ (formerly at 103.3) several years prior. The format lasted until the mid-90s when Easy Listening was dropped in favor of ABC Radio's now-defunct Solid Gold Soul 24/7 format (Urban Oldies) as "Gold 93.9." The calls were changed to WGLD in February 1996 to reflect this change.[1] Solid Gold Soul was short-lived, however, and by the fall of 1996, the format was dropped and WGLD flipped to Jones Radio Network's Smooth Jazz 24/7 format.

The license to 93.9 was sold to Susquehanna Broadcasting in 1997. It was decided that Susquehanna's modern country "flanker," WGRL "104.5 The Bear," would be moved to 93.9 while a new format, under 93.9's WGLD calls, would be placed on 104.5. To smooth over the transition, the two stations simulcasted "The Bear" for the first few weeks of June 1997. Once the move was complete, the WGLD calls moved to 104.5 and became Oldies "Gold 104.5."[1] The frequency switch did not help WGRL's ratings as it experienced a substantial ratings drop once The Bear moved to 93.9. As a result, the station became more music-intensive and personalities were let go. By 2001, WGRL simulcasted WFMS in morning drive while Donnie Claw, the lone survivor from the 104.5 days, hosted the afternoon drive shift. The end of The Bear came in November 2001 when the format was dropped for Christmas music as "93.9 The Christmas Channel."

On December 25, 2001, 93.9 flipped to an 80s Hits format as "Retro 93.9." The format lasted until August 2004 when – following a brief stunting period playing TV themes as "TV 93.9" – the station flipped to Contemporary Christian as "93.9 The Song." Calls were also changed at this time to WISG.[1] "The Song" lasted for a couple of years and saw modest success. However, on December 26, 2006, "The Song" was moved to 93.9's HD2 channel while a new talk format, known as "FM Talk 93.9," moved to the main channel. The station's call letters were changed to WWFT.[1]

WWFT aired syndicated talk programming, featuring Mancow, Sean Hannity, Dave Ramsey, and others until Friday, November 16, 2007, when programming was replaced with the return of "93.9 The Christmas Channel." As of noon on Christmas Day, WWFT dropped Christmas music and stunted again, repeating the tracks "Lonesome Road" by Dean Elliot & His Big Band and "Swans Splashdown" by Jean-Jacques Perrey.

A new format, adult contemporary "Warm 93.9," debuted at 9:39 a.m. on January 2, 2008, with a commitment to play 93 hours of commercial-free music during its first week. The first song played on "Warm 93.9" was The Police's "Every Breath You Take". On March 3, 2008, WWFT changed call letters to WRWM.[1] The program director and morning drive host was Fritz Moser. During the Warm era, "The Song" returned to the main station for six hours on Sunday mornings.

At 12:01 AM on July 2, 2009, the station abandoned its eighteen-month-old adult contemporary format; the station had finished 21st in the most recent Arbitron ratings and never mounted a serious challenge to main rival WYXB. The last song heard on Warm 93.9 was The Beach Boys' Kokomo. The station began stunting again, this time with construction sounds.

At 9:40 AM on July 3, 2009, the station flipped to CHR as "Indy's Hit Music Station, i94" and launched with 94 songs commercial free. The format change marks the frequency's sixth new format since 2001. i94's first song was The Black Eyed Peas' Boom Boom Pow.

On July 2, 2011, the station adjusted its daytime format to hot adult contemporary. This did not attract listeners, and in fact drove them away, losing the battle vs. WNOW-FM and WZPL, along with WNTR when they flipped to the format in May 2013.

On December 19th, 2014, at 3PM, after hyping a "major announcement about i94", 93.9 flipped to classic hip hop, promoting a “Classic Hip-Hop Holiday Weekend”, forcing rival WHHH to do the same. Unlike 96.3, however, 93.9 announced "Classic Hip Hop Is Here To Stay", and officially flipped to the format, keeping the i94 name, but releasing all of the airstaff.

[edit]

WRWM-FM logo.png

Formats[edit]

Easy Listening Ecstasy 93.9 (WXTZ) 1993–96
Urban Oldies Gold 93.9 (WGLD) 1996–97
Smooth Jazz Smooth Jazz 93.9 (WGLD) 1997
Country 93.9 The Bear (WGRL) 1997–2001
80s hits Retro 93.9: The 80s Station (WGRL) 2001–04
Christian AC 93.9 The Song (WISG) 2004–06
News/Talk FM Talk 93.9 (WWFT) 2007
AC Warm 93.9 (WRWM) 2008–09
Top 40/Hot AC i94 (WRWM) 2009–2014
Classic Hip-Hop i94 (WRWM) 2014-present

References[edit]

External links[edit]