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Revision as of 06:38, 26 July 2010

The Marvel Cinematic Universe is a shared fictional universe of superhero films developed by Marvel Studios based on characters published in Marvel Comics much like the Marvel Universe in comic books. The universe was created by crossing over shared plot elements, settings as well as cast and characters. To date Iron Man, The Incredible Hulk and Iron Man 2 have been released into the universe with Thor in post-production, Captain America: The First Avenger filming and The Avengers in pre-production.

Development

Marvel Studios' self-produced films show the Marvel Studios logo with the accompanying comic book panels, but with "Studios" appearing under Marvel. In 2005, Variety reported that Marvel Studios would start producing their own films and distribute them through Paramount Pictures. With the ability to cross over their characters freely as they please, Marvel Studios President Kevin Feige has since dubbed the continuity that these films make up the "Marvel Cinematic Universe."[1][2] Now since August 31, 2009, as the Walt Disney Company has bought Marvel Entertainment, some of the upcoming films in the future will be distributed by Marvel Studios' new parent distributor, Walt Disney Pictures.[3] The funding will come from a seven year $525 million revolving credit facility with Merrill Lynch.[4]

Iron Man, Marvel Studios' first self produced film was released in May 2008. The film ended with a post-credits scene featuring Samuel L. Jackson as Nick Fury. In an interview with Entertainment Weekly, director Jon Favreau revealed that he included the scene because, "We wanted something for the fans" and detailed how the scene was made. "I turned to [Marvel Studios President] Kevin Feige and said, 'You know what would blow their minds? Should we do this?' Kevin was like, 'Let's try.' And then we actually pulled it together. It was just a little scene, just a little tip of the hat for the fans that we were paying attention to what had been established, and a way to sort of tee up The Avengers. We brought [Jackson] in on a secret day of shooting, we had a skeleton crew so that the secret wouldn't get out".[5] Captain America's shield was also visible in the film.[6] In an interview with MTV News Favreau explained the shield's origin stating, "An ILM artist put it in there as a joke to us for our cinesync sessions, when we're approving visual effects. They got a laugh out of it, and I said, 'Leave it in, that's pretty cool — let's see if anybody sees it'".[7]

Robert Downey Jr. followed up his role as Tony Stark by making a cameo appearance in Louis Leterrier's 2008 film, The Incredible Hulk. Downey Jr. described it by stating, "We were just cross-pollinating our superheroes. It happens to be a scene where I basically approach his (William Hurt's) character, General Ross, and we may be considering going into some sort of limited partnership together. The great thing is he — and I don't want to give too much away — but he's in disrepair at the time I find him. It was really fun seeing him play this really powerful character who's half in the bag".[8] Captain America appears frozen in ice in an alternate opening of the film included in the DVD release. Leterrier confirmed it stating, "You will see a man! You'll see it. You'll like it".[9]

In an interview with Movie Web, Kevin Fiege was asked about the challenging task of continuing to set up the "Marvel Film Universe" to which he responded by stating, "Well it is daunting but its fun. It's never been done before and that's kind of the spirit everybody's taking it in. The other filmmakers aren't used to getting actors from other movies that other filmmakers have cast, certain plot lines that are connected or certain locations that are connected but I think for the most part, in fact, entirely everyone was on board for it and thinks that its fun. Primarily because we've always remained consistent saying that the movie that we are making comes first. All of the connective tissue, all of that stuff is fun and is going to be very important if you want it to be. If the fans want to look further and find connections than they're there. There are a few big ones obviously, that hopefully the mainstream audience will able to follow as well. But the most important thing and I think the reason that all the filmmakers are on board is that their movies need to stand on their own. They need to have a fresh vision, a unique tone and the fact that they can interconnect if you want to follow those breadcrumbs is a bonus".[10]

Iron Man 2 continued to cross reference other Marvel movies by again including Captain America's shield. Favreau explained, "We introduced Captain America's shield briefly in one shot in the last film. So now it really was in his room, so we had figure out how to deal with the reality that the shield was in his workshop". As for why it's there, Favreau wouldn't divulge any information about the conversations he's had with the filmmakers behind the other Marvel movies — except to say that they've had them.[7] Nick Fury watches a video of Hulk's rampage while telling Tony about the Avengers Initiative. Thor's hammer, Mjolnir, is also included in a post-credits scene when it is discovered by Clark Gregg's character agent Phil Coulson in the New Mexico desert. Gregg revealed to AMC that he was initially unaware of significance of the New Mexico desert in the film.[11]

Clark Gregg will reprise his role as Agent Coulson in Thor. Gregg stated, "Agent Coulson was one of the guys who wasn't really in the comic books, and he [had] a very kind of small role in Iron Man. And I was just very lucky that they chose to expand that character and chosen to put him more into the universe of it. It's really a blast!" Gregg added, "I get to do some exciting things in some of the new stuff".[12]

Films

Year Film Director Distributor
2008 Iron Man Jon Favreau Paramount Pictures
The Incredible Hulk Louis Leterrier Universal Studios
2010 Iron Man 2 Jon Favreau Paramount Pictures
2011 Thor (post-production) Kenneth Branagh
Captain America: The First Avenger (filming) Joe Johnston
In development
Release Date Film Notes Distributor
May 4, 2012 The Avengers Director Joss Whedon, Screenwriter Zak Penn attached; Jon Favreau executive producer Paramount Pictures

Future

Edgar Wright plans to direct a live-action Ant-Man film.[13] The script has been written by Wright and Joe Cornish, who plan to include Henry Pym and Scott Lang as major characters, with Pym as Ant-Man in the 1960s in Tales to Astonish style, and a flashforward to Lang as Ant-Man's successor in the 1980s/1990s.[14]

In 2009, Marvel attempted to hire a team of writers to help come up with creative ways to launch its lesser-known properties, such as Black Panther, Cable, Iron Fist, Nighthawk, and Vision.[15]

In April 2010, Marvel Studios began taking meetings with writers and directors to work on small scale movies based on some of their third tier characters. The movies would cost in the range of 20 to 40 million dollars and would allow them to take risks with less obvious characters and with interesting talent. Filmmakers are being offered their pick of characters whose names are only familiar to comic fans. Properties like Dr. Strange, Ka-Zar, Luke Cage, Dazzler and Power Pack are among the many that are being tossed around right now. And the attitude seems to be that Marvel is open to bringing any of their characters to the screen at the right price point.[16]

In May 2010, Samuel L. Jackson said that a S.H.I.E.L.D movie is likely to be released after The Avengers.[17]

Marvel Studios president Kevin Feige said he is happy with the results of Iron Man 2 and has promised that Iron Man 3 will be in theaters by 2013. "We do have a contract with Robert Downey Jr. to do it, and it will come after The Avengers," Feige confirmed.[18]

In July 2010, at the San Diego Comic-Con International, company head Kevin Feige revealed that another Punisher reboot is in the works. Feige said that the rights to the character have reverted back to Marvel Studios, and they want to take their own shot at it. He also said the he's aiming for a "Frank Castle" movie rather than a Punisher film.[19]

Recurring cast and characters

List indicator(s)

  • A dark grey cell indicates the character was not in the film.
Character Film
Iron Man The Incredible Hulk Iron Man 2 Thor Captain America: The First Avenger The Avengers
Steve Rogers / Captain America   Chris Evans
Tony Stark / Iron Man Robert Downey Jr.   Robert Downey Jr.
Thor   Chris Hemsworth   Chris Hemsworth
Bruce Banner / The Hulk   Edward Norton
Lou Ferrigno (voice) 		  Mark Ruffalo
Lou Ferrigno (voice)
Nick Fury Samuel L. Jackson   Samuel L. Jackson   Samuel L. Jackson
James "Rhodey" Rhodes Terrence Howard   Don Cheadle   Don Cheadle
Virginia "Pepper" Potts Gwyneth Paltrow   Gwyneth Paltrow  
Harold "Happy" Hogan Jon Favreau   Jon Favreau  
Agent Phil Coulson Clark Gregg   Clark Gregg   Clark Gregg
Christine Everhart Leslie Bibb   Leslie Bibb  
JARVIS Paul Bettany (voice)   Paul Bettany (voice)  
Howard Stark Gerard Sanders   John Slattery   Dominic Cooper  
Natasha Romanoff   Scarlett Johansson   Scarlett Johansson
Loki   Tom Hiddleston   Tom Hiddleston

Reception

Box office performance

Film Release date Revenue Rank Budget Reference
United States Foreign Worldwide All time domestic All time worldwide
Iron Man May 2, 2008 $318,412,101 $266,762,121 $585,174,222 #25 #59 $140,000,000 [20]
The Incredible Hulk June 13, 2008 $134,806,913 $128,620,638 $263,427,551 #250 #279 $150,000,000 [21]
Iron Man 2 May 7, 2010 $310,110,316 $304,700,000 $614,810,316 #30 #50 $200,000,000 [22]

Critical reaction

Film Rotten Tomatoes Metacritic Yahoo! Movies
Overall Cream of the Crop
Iron Man 94% (232 reviews)[23] 93% (41 reviews)[24] 79 (38 reviews)[25] B+ (15 reviews)[26]
The Incredible Hulk 66% (209 reviews)[27] 57% (37 reviews)[28] 61 (38 reviews)[29] B- (14 reviews)[30]
Iron Man 2 73% (252 reviews)[31] 69% (35 reviews)[32] 57 (40 reviews)[33] B- (12 reviews)[34]
Average Ratings 78% 73% 66 N/A

References

  1. ^ "Marvel Decade: Kevin Feige". Marvel. Marvel Entertainment. Retrieved 2009-12-30.
  2. ^ "Marvel Aims For 4 Movies A Year, Leading To World Domination". io9. io9.com. Retrieved 2009-06-05.
  3. ^ Grase, Marc (September 29, 2008). "Paramount, Marvel extend pact". Variety. Retrieved 2009-01-01. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help); Italic or bold markup not allowed in: |publisher= (help)
  4. ^ Waxman, Sharon (June 18, 2007). "Marvel Wants to Flex Its Own Heroic Muscles as a Moviemaker". The New York Times. Retrieved 2009-01-01. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  5. ^ Adam B. Vary (2008-05-08). "Jon Favreau talks 'Iron Man'". Entertainment Weekly. Retrieved 2010-05-11. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ "Did You See Captain America's Shield in the Iron Man Movie?". Comic Book Movie. 2008-05-10. Retrieved 2010-05-11.
  7. ^ a b Rick Marshall (2010-05-10). "Captain America's Shield In 'Iron Man 2'? Jon Favreau Explains The Crossover Cameo!". MTV News. Retrieved 2010-05-11.
  8. ^ Larry Carroll (2008-03-17). "'Iron Man' Star Robert Downey Jr. Talks About 'Incredible Hulk' Cameo, Controversial 'Tropic Thunder' Pics". MTV News. Retrieved 2010-05-11.
  9. ^ Rob M. Worley (2008-10-13). "Captain America secret unthaws on INCREDIBLE HULK DVD". Mania. Retrieved 2010-05-11.
  10. ^ "Kevin Feige On Arranging The 'Marvel Cinematic Universe' & More". 2010-04-26. Retrieved 2010-05-10.
  11. ^ John Campea (2010-04-29). "Video: 'Iron Man 2' Star Clark Gregg Reveals How His Character Also Ends Up In 'Thor'". AMC. Retrieved 2010-05-10.
  12. ^ Blair Marnell (2010-04-28). "Clark Gregg's 'Iron Man 2' S.H.I.E.L.D. Agent Will 'Do Some Exciting Things' In 'Thor'". MTV News. Retrieved 2010-05-13.
  13. ^ "Comic-Con 2006: Ant-Man Panel". IGN. 2006-07-24. Retrieved 2006-07-30.
  14. ^ "Exclusive: Edgar Wright Talks Ant-Man". Superhero Hype!. 2006-07-26. Retrieved 2006-07-30.
  15. ^ Marc Graser (2009-03-26). "Marvel's hiring writers". Variety. Retrieved 2009-03-27. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  16. ^ Devin Farci (2010-04-22). "EXCLUSIVE: MARVEL'S EXCITING SMALL MOVIE PLANS". Chud. Retrieved 2009-12-30.
  17. ^ "Samuel L. Jackson Talks about Marvel's S.H.I.E.L.D. Movie". Collider.com. June 19, 2010. Retrieved 2010-05-13.
  18. ^ ""Iron Man 2" Earns $133 Million, "Iron Man 3" Promised for 2013". WorstPreviews.com. May 9, 2010. Retrieved 2010-05-10.
  19. ^ "SDCC 10: The Punisher Will Return to the Big Screen!". comicbookmovie.com. 2010-07-25. Retrieved 2010-07-25.
  20. ^ "Iron Man (2008)". Box Office Mojo. Retrieved 2010-07-20.
  21. ^ "The Incredible Hulk (2008)". Box Office Mojo. Retrieved 2010-07-20.
  22. ^ "Iron Man 2 (2010)". Box Office Mojo. Retrieved 2010-07-20.
  23. ^ "Iron Man". Rotten Tomatoes. Retrieved 2010-02-05.
  24. ^ "Iron Man (Cream of the Crop)". Rotten Tomatoes. Retrieved 2010-02-05.
  25. ^ "Iron Man (2008): Reviews". Metacritic. Retrieved 2010-02-05.
  26. ^ "Iron Man - Critics Reviews". Yahoo! Movies. Retrieved 2010-02-05.
  27. ^ "The Incredible Hulk". Rotten Tomatoes. Retrieved 2010-02-05.
  28. ^ "The Incredible Hulk (Cream of the Crop)". Rotten Tomatoes. Retrieved 2010-02-05.
  29. ^ "The Incredible Hulk (2008): Reviews". Metacritic. Retrieved 2010-02-05.
  30. ^ "The Incredible Hulk - Critics Reviews". Yahoo! Movies. Retrieved 2010-02-05.
  31. ^ "Iron Man 2". Rotten Tomatoes. Retrieved 2010-05-10.
  32. ^ "Iron Man 2 (Cream of the Crop)". Rotten Tomatoes. Retrieved 2010-05-10.
  33. ^ "Iron Man 2 (2010): Reviews". Metacritic. Retrieved 2010-05-10.
  34. ^ "Iron Man 2 - Critics Reviews". Yahoo! Movies. Retrieved 2010-05-10.
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