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'''''Kvikk Lunsj''''' ([[Norwegian language|Norwegian]] for "'''Quick Lunch'''") is a [[Confectionery|confection]] created by the [[Norway|Norwegian]] chocolate brand [[Freia (chocolate)|Freia]] in 1937.
'''''Kvikk Lunsj''''' ([[Norwegian language|Norwegian]] for "'''Quick Lunch'''") is a [[Confectionery|confection]] created by the [[Norway|Norwegian]] chocolate brand [[Freia (chocolate)|Freia]] in 1937.


It consists of a thick bar, composed of [[wafer]] covered with [[milk chocolate]], and divided into four fingers. Each finger can be snapped from the bar, one at a time. The ''Kvikk Lunsj XXL'' introduced in 1999, has one large finger, approximately 2.5 cm wide. In shape and composition, ''Kvikk Lunsj'' is almost identical to [[Kit Kat]], which was introduced two years earlier, in 1935. An average Norwegian eats approxomately nine Kvikk Lunsjs every year, three of them at Easter. This means 4-500 tons of chocolate during the holidays. Kvikk Lunsj is for many Norwegians a symbol of national pride, therefore the producer Freia got to feel the wrath of the people when they changed the wrapping of the chocolate a couple of years ago. Several Facebook groups were established to show that the opposition of this reckless change stood strong among the Norwegian people. For some it was incomprehensible that Freia could remove a piece of Norwegians’ cultural heritage just to save a little bit of money. During the 1960s, Freia printed ''fjellvettreglene'' (Norwegian for “mountain sense/hiking sense”) on the back of the chocolate.
It consists of a thick bar, composed of [[wafer]] covered with [[milk chocolate]], and divided into four fingers. Each finger can be snapped from the bar, one at a time. The ''Kvikk Lunsj XXL'' introduced in 1999, has one large finger, approximately 2.5 cm wide. In shape and composition, ''Kvikk Lunsj'' is almost identical to [[Kit Kat]], which was introduced two years earlier, in 1935. An average Norwegian eats approxomately nine Kvikk Lunsjs every year, three of them at Easter. This means 4-500 tons of chocolate during the holidays. During the 1960s, Freia printed ''fjellvettreglene'' (Norwegian for “mountain sense/hiking sense”) on the back of the chocolate.


== Sales ==
== Sales ==

Revision as of 10:10, 23 August 2011

Kvikk Lunsj (Norwegian for "Quick Lunch") is a confection created by the Norwegian chocolate brand Freia in 1937.

It consists of a thick bar, composed of wafer covered with milk chocolate, and divided into four fingers. Each finger can be snapped from the bar, one at a time. The Kvikk Lunsj XXL introduced in 1999, has one large finger, approximately 2.5 cm wide. In shape and composition, Kvikk Lunsj is almost identical to Kit Kat, which was introduced two years earlier, in 1935. An average Norwegian eats approxomately nine Kvikk Lunsjs every year, three of them at Easter. This means 4-500 tons of chocolate during the holidays. During the 1960s, Freia printed fjellvettreglene (Norwegian for “mountain sense/hiking sense”) on the back of the chocolate.

Sales

Kvikk Lunsj is produced by Kraft Foods Nordic, and is sold in Norway and Sweden.