Chiclets

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Sample package
1912 advertisement

Chiclets is an American brand of candy-coated chewing gum manufactured by Mondelez International. The brand was introduced in 1900 by the American Chicle Company, a company founded by Thomas Adams.[1]

History[edit]

The Chiclets name is derived from the Mexican Spanish word "chicle", derived from the Aztec Nahuatl word "chictli/tzictli", meaning "sticky stuff" and referring to a pre-Columbian chewing gum found throughout Mesoamerica. This pre-Columbian chewing gum was tapped as a sap from various trees, but especially from the sapodilla tree.[citation needed]

Chiclets are essentially the same as the indigenous chicle,[citation needed][disputed ] with the innovation of a hard sugar coating offered in various flavors and colors. The original flavor was peppermint and assorted fruit flavors were available in Algeria, Argentina, Canada, Colombia, the Dominican Republic, Egypt, India, Iraq, Lebanon, Mexico, Portugal, Syria, Turkey, the United Kingdom, and parts of the Americas.[2][failed verification]

Various people have been credited with inventing Chiclets, including the brothers Robert and Frank Fleer[3] and Louis Mahle.[4]

As of 2016,[citation needed] Chiclets was discontinued by Mondelez in the United States.[5] It has re-appeared as of 2019, manufactured in Mexico.[6] In 2020 the Trademark Trial and Appeal Board held that the Chiclets trademark had not been abandoned.[7]

References[edit]

  1. ^ Wilson, Laurnie. "A Chiclet history". CandyFavorites.com. Retrieved 5 May 2018.
  2. ^ Aylmer, John (September 2008). The Un-Demanding Cook Book - John Aylmer - Google Books. ISBN 9781438907413. Retrieved 2017-01-07.
  3. ^ Mathews, Jenifer (2009). Chicle: The Chewing Gum of the Americas, from the Ancient Maya to William Wrigley. p. 49. ISBN 9780816528219. Retrieved May 7, 2014.
  4. ^ "Louis W. Mahle; Inventor of Chiclets Gum". Los Angeles Times. Feb 24, 1998. Archived from the original on May 8, 2014. Retrieved May 7, 2014.
  5. ^ Gasparro, Annie; Chaudhuri, Saabira (3 December 2019). "Chew on This: Gum That Promises to Help You Sleep and Make You Skinny". The Wall Street Journal. Retrieved 26 December 2019.
  6. ^ Abasto, October 15, 2019
  7. ^ Retrobrands USA LLC v.Intercontinental Great Brands LLC, Cancellation No. 92066647, (p. 35 (Section E: Summary)) (Trademark Trial and Appeal Board May 29, 2020) ("Petitioner has not established abandonment coupled with an intent not to resume use for any of the CHICLETS marks. To the extent Petitioner’s evidence is sufficient to establish a prima facie case of abandonment, while there is evidence of actual resumed use only for some of the CHICLETS marks, the other evidence of intent to resume use nevertheless supports such intent for all of them.")

External links[edit]

  • Media related to Chiclets at Wikimedia Commons