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'''Close-up''' is a cinnamon flavored brand of [[toothpaste]] which is marketed by [[Unilever]].<ref name=tfe99>{{cite news|title=Colgate and Unilever battle in India with the same smile|url=http://www.financialexpress.com/old/fe/daily/19990421/fle21069.html|accessdate=13 March 2012|newspaper=''[[The Financial Express (India)|The Financial Express]]''|date=21 April 1999}}</ref> It is one of the top brands in terms of sale in India.<ref name="top brand">{{cite web|url=http://economictimes.indiatimes.com/industry/cons-products/fmcg/dabur-red-toothpaste-rides-herbal-wave-moves-to-3rd-slot/articleshow/53607997.cms |title= Dabur Red toothpaste rides herbal wave, moves to 3rd slot |last=Bhushan|first=Ratna|work=The Economic Times|date=9 August 2016|accessdate=8 December 2016}}</ref>
'''Close-up''' is a cinnamon flavored brand of [[toothpaste]] which is marketed by [[Unilever]].<ref name=tfe99>{{cite news|title=Colgate and Unilever battle in India with the same smile|url=http://www.financialexpress.com/old/fe/daily/19990421/fle21069.html|accessdate=13 March 2012|newspaper=''[[The Financial Express (India)|The Financial Express]]''|date=21 April 1999|deadurl=yes|archiveurl=https://web.archive.org/web/20121108035524/http://www.financialexpress.com/old/fe/daily/19990421/fle21069.html|archivedate=8 November 2012|df=}}</ref> It is one of the top brands in terms of sale in India.<ref name="top brand">{{cite web|url=http://economictimes.indiatimes.com/industry/cons-products/fmcg/dabur-red-toothpaste-rides-herbal-wave-moves-to-3rd-slot/articleshow/53607997.cms |title= Dabur Red toothpaste rides herbal wave, moves to 3rd slot |last=Bhushan|first=Ratna|work=The Economic Times|date=9 August 2016|accessdate=8 December 2016}}</ref>


Launched in 1967, it is the first ''gel toothpaste'' in the world.<ref>{{cite news|last1=Kanner|first1=Bernice|title=The gelling of America|url=https://books.google.ca/books?id=lucCAAAAMBAJ&pg=PA12&dq=%22Close-Up%22+toothpaste&hl=en&sa=X&ved=0ahUKEwjkhM278uTQAhUHzGMKHbAFAr44FBDoAQgxMAA#v=onepage&q=%22Close-Up%22%20toothpaste&f=false|accessdate=8 December 2016|work=New York Magazine|date=29 March 1982}}</ref><ref name=unilever>{{cite web|title=A unique oral care brand for up-close situations|url=http://www.unileverme.com/brands/personalcarebrands/closeup.aspx|publisher=Unileverme.com|accessdate=13 March 2012}}</ref> In 2003, Unilever sold the exclusive licensing rights of Close-Up in [[United States]] and [[Canada]] to [[Church & Dwight]].<ref name=cnn03>{{cite news|title=Unilever sells oral healthcare lines|url=http://money.cnn.com/2003/09/10/news/international/unilever_toothpaste/|accessdate=13 March 2012|newspaper=Cnn.com|date=10 September 2003}}</ref> This sale did not affect the brand in other countries, like [[India]] where Unilever and its subsidiaries continue marketing Close-Up.<ref name=tfe03>{{cite news|title=Unilever N America Plan Not To Hit Indian Oral Care Biz|url=http://www.financialexpress.com/news/unilever-n-america-plan-not-to-hit-indian-oral-care-biz/77331/0|accessdate=13 March 2012|newspaper=''[[The Financial Express (India)|The Financial Express]]''|date=12 September 2003}}</ref> The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.<ref name=sk06>{{cite book|last=Krishnamurthy|first=Sandeep|title=Contemporary research in e-marketing, Volume 2|year=2006|publisher=Idea Group Inc (IGI)|isbn=1591408245|pages=317}}</ref> According to an August 2016 report in ''[[The Economic Times]]'', Close Up was in the second spot in market share of toothpaste in India during January-June 2015 as well as January-June 2016.<ref name="top brand"/>
Launched in 1967, it is the first ''gel toothpaste'' in the world.<ref>{{cite news|last1=Kanner|first1=Bernice|title=The gelling of America|url=https://books.google.ca/books?id=lucCAAAAMBAJ&pg=PA12&dq=%22Close-Up%22+toothpaste&hl=en&sa=X&ved=0ahUKEwjkhM278uTQAhUHzGMKHbAFAr44FBDoAQgxMAA#v=onepage&q=%22Close-Up%22%20toothpaste&f=false|accessdate=8 December 2016|work=New York Magazine|date=29 March 1982}}</ref><ref name=unilever>{{cite web|title=A unique oral care brand for up-close situations|url=http://www.unileverme.com/brands/personalcarebrands/closeup.aspx|publisher=Unileverme.com|accessdate=13 March 2012|deadurl=yes|archiveurl=https://web.archive.org/web/20120224174607/http://www.unileverme.com/brands/personalcarebrands/closeup.aspx|archivedate=24 February 2012|df=}}</ref> In 2003, Unilever sold the exclusive licensing rights of Close-Up in [[United States]] and [[Canada]] to [[Church & Dwight]].<ref name=cnn03>{{cite news|title=Unilever sells oral healthcare lines|url=http://money.cnn.com/2003/09/10/news/international/unilever_toothpaste/|accessdate=13 March 2012|newspaper=Cnn.com|date=10 September 2003}}</ref> This sale did not affect the brand in other countries, like [[India]] where Unilever and its subsidiaries continue marketing Close-Up.<ref name=tfe03>{{cite news|title=Unilever N America Plan Not To Hit Indian Oral Care Biz|url=http://www.financialexpress.com/news/unilever-n-america-plan-not-to-hit-indian-oral-care-biz/77331/0|accessdate=13 March 2012|newspaper=''[[The Financial Express (India)|The Financial Express]]''|date=12 September 2003}}</ref> The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.<ref name=sk06>{{cite book|last=Krishnamurthy|first=Sandeep|title=Contemporary research in e-marketing, Volume 2|year=2006|publisher=Idea Group Inc (IGI)|isbn=1591408245|pages=317}}</ref> According to an August 2016 report in ''[[The Economic Times]]'', Close Up was in the second spot in market share of toothpaste in India during January-June 2015 as well as January-June 2016.<ref name="top brand"/>


Closeup toothpaste is also available in [[Sri Lanka]].
Closeup toothpaste is also available in [[Sri Lanka]].

Revision as of 16:53, 9 August 2017

Close-up
Product typeToothpaste
OwnerUnilever, Church & Dwight
Introduced1967
MarketsWorldwide

Close-up is a cinnamon flavored brand of toothpaste which is marketed by Unilever.[1] It is one of the top brands in terms of sale in India.[2]

Launched in 1967, it is the first gel toothpaste in the world.[3][4] In 2003, Unilever sold the exclusive licensing rights of Close-Up in United States and Canada to Church & Dwight.[5] This sale did not affect the brand in other countries, like India where Unilever and its subsidiaries continue marketing Close-Up.[6] The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.[7] According to an August 2016 report in The Economic Times, Close Up was in the second spot in market share of toothpaste in India during January-June 2015 as well as January-June 2016.[2]

Closeup toothpaste is also available in Sri Lanka.

See also

References

  1. ^ "Colgate and Unilever battle in India with the same smile". The Financial Express. 21 April 1999. Archived from the original on 8 November 2012. Retrieved 13 March 2012. {{cite news}}: Italic or bold markup not allowed in: |newspaper= (help); Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  2. ^ a b Bhushan, Ratna (9 August 2016). "Dabur Red toothpaste rides herbal wave, moves to 3rd slot". The Economic Times. Retrieved 8 December 2016.
  3. ^ Kanner, Bernice (29 March 1982). "The gelling of America". New York Magazine. Retrieved 8 December 2016.
  4. ^ "A unique oral care brand for up-close situations". Unileverme.com. Archived from the original on 24 February 2012. Retrieved 13 March 2012. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  5. ^ "Unilever sells oral healthcare lines". Cnn.com. 10 September 2003. Retrieved 13 March 2012.
  6. ^ "Unilever N America Plan Not To Hit Indian Oral Care Biz". The Financial Express. 12 September 2003. Retrieved 13 March 2012. {{cite news}}: Italic or bold markup not allowed in: |newspaper= (help)
  7. ^ Krishnamurthy, Sandeep (2006). Contemporary research in e-marketing, Volume 2. Idea Group Inc (IGI). p. 317. ISBN 1591408245.


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