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Cartoonito (Latin American TV channel)

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Boomerang
HeadquartersAtlanta, Georgia, USA
Ownership
OwnerTurner Broadcasting System Latin America / Time Warner

Boomerang Latin America is a 24-hour cable television channel owned by Turner Broadcasting System, a unit of Time Warner broadcasting in all Latin America. Initially it was focused on classical series and shows, as the Latin American version of Boomerang from the United States. In 2006, it relaunched as the Latin American and Brazilian version of POGO from India, marketed mainly on children. In 2008 it relaunched again with its own original identity and programming. It is now focused on teen-oriented programming with original and syndicated series and movies. It also airs music video clips and concerts.

History

File:Boomerang US logo.svg
Boomerang logo from July 2, 2001 to April 3, 2006. However, recent anouncements from Turner Broadcasting System suggests that this logo will return mid-2012

The channel was launched on July 2, 2001 with the same logo and programming from the United States version. It aired classic programming and different shows and series that had been dropped from Cartoon Network.

On April 3, 2006, the channel relaunched as a general children's network, becoming a version of Cartoon Network's sister network in India, POGO. Boomerang, with a new logo, started to air new series and shows, divided into different programming blocks which were the same that are aired on India's POGO. Those blocks included pre-scholar programming "MiniTV" ("TinyTV" in POGO), teen programming and classical programming. Each block had different colours which represent them.

On January 2008 the channel was relaunched again, but this time kept the same logo. The channel becomes a 24-hour teen-focused channel, with original and non-original productions and only focused on teenagers.

File:Boomerang LA logo.png
Boomerang logo from April 3, 2006 to May 2011. The current logo, however, started being used a few months earlier on the channel's website.

Since then, Boomerang has been airing successful original shows, as "BoomBox", which includes interviews and live concerts with different musicians from all Latin America, United States and more recently, United Kingdom.

On April 1, 2009 the channel launched a mobile service.[1]

Outside of Latin America, the Latin American feed is an associate member of the Caribbean Cable Cooperative.[2]

In mid-2010, the channel modified a little bit of the logo, transforming the squares around the word "Boom" in circles.[3]

Since Summer 2011, it is currently the only Boomerang channel in the world to feature no cartoon programming whatsoever.

Programming blocks

Until 2008 Boomerang aired different blocks on different schedules for different audiences. The programming blocks included segments for young audiences, teenagers, and classical programming at night. The blocks were "color-coded" as the logo of the channel changed its color depending which programming block was being aired.

On January, 2008 the channel decides to focus its programming only on teenagers, dropping the pre-scholar and classic programming of the channel. As February, 2009 all the programming in all the schedules carry the same blue-green colored logo.

Current

  • Regular programming. During the normal programming the logo keeps being blue/green. This programming block takes most of the schedule from Monday to Sunday. It's mainly focused on teenagers. It includes series, reality series, music shows, video clips and others.
  • Luces, Cámara, Boomerang/Luz, Câmera, Boomerang ("Lights, Camera, Boomerang"). This programming block is the only one who already existed on the former Boomerang and wasn't dropped from the channel. It airs different movies, most of them focused on teenagers. The logo keeps its original colors.

Former

  • MiniTV ("TinyTV"). It consisted of pre-scholar programming focused on children from 2 to 6 years old. It was aired every morning. The logo turned yellow during this block. It was dropped on October, 2008.
  • Regular programming. It aired regular programming, most of it focused on children and family. It was aired mostly during the day. The logo turned red or sometimes translucent white.
  • Live Action. It aired teen-focused programming, with series, reality series and music video clips. It was aired in late afternoon and early night. The logo turned blue and green.
  • Película Boomerang/Filme Boomerang ("Boomerang Movie"). Movie sesions during the day only on weekdays. The logo turned totally blue.
  • Matinee del Domingo/Matinê de Domingo ("Sunday Matinee"). A movie during the morning of every Sunday. The logo turned red with orange.
  • Boomerang Clásico/Boomerang Clássico ("Classic Boomerang"). Classic programming aired every night and early morning until dawn. The logo turned totally green.

Current Shows on Boomerang Latin America

Current programming

English Title Spanish Title Portuguese Title
America's Best Dance Crew America's Best Dance Crew America's Best Dance Crew
Hellcats Hellcats Hellcats
Valemont Valemont
Pretty Little Liars Pretty Little Liars Pretty Little Liars
Dance Academy Dance Academy Dance Academy
NPS - No puede ser
Date My Mom Date My Mom Saindo com a Minha Mãe
Parental Control Parental Control Parental Control
Connor Undercover Connor Undercover Connor: Um Jovem Espião
Majority Rules Teens al Poder Regras da Maioria
Britannia High Britannia High Britannia High
Split Split Split
Gilmore Girls Gilmore Girls Tal Mãe, Tal Filha
Instant Star Instant Star Instant Star
Roommates Espacios compartidos Espaço Dividido
Overruled! Corte juvenil A Galera da Lei
The Secret Life of the American Teenager La Vida Secreta de la adolescente americana A Vida Secreta de Uma Adolescente Americana
Heartland (Canadian TV series) Heartland Heartland
Temporada de Moda Capricho Temporada de Moda Capricho (aired only in Brasil)
Radio Free Roscoe La Radio Libre de Roscoe Rádio Livre de Roscoe
The Adrenaline Project
Somos tú y yo (not aired in Brazil)
H2O: Just Add Water H2O: Sirenas del Mar H2O: Meninas Sereias
Darcy's Wild Life El mundo salvaje de Darcy Darcy: Uma patricinha na Fazenda
What I Like About You (TV series) Las Travesuras de mi hermana Coisas que eu Odeio em Você
The Latest Buzz Última Onda Zoação Teen
Lockie Leonard Lockie Leonard Lockie Leonard
Girls In Love Chicas Enamoradas Garotas Apaixonadas
Survive This
Blue Water High Blue Water High: Escuela de Surf Galera do Surfe

Future programming

Former programming

Mini TV

Classic Boomerang (most of these shows are now on Tooncast)

References

  1. ^ http://www.realtvnews.com.ar/new/noticias.php?id=4400
  2. ^ Member channels of the Caribbean Cable Cooperative
  3. ^ http://boomerangla.com

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