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Transformers: Prime

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Transformers: Prime
File:Transformers Prime logo.jpg
GenreAction
Adventure
Science-fiction
Drama
Developed byRoberto Orci
Alex Kurtzman
Duane Capizzi
Jeff Kline
Voices ofAdam Baldwin
Steven Blum
Jeffrey Combs
Peter Cullen
Tania Gunadi
James Horan
Ernie Hudson
Josh Keaton
Sumalee Montano
Daran Norris
Nolan North
Andy Pessoa
Markie Post
Kevin Michael Richardson
Gina Torres
Tony Todd
Frank Welker
Opening theme"Transformers: Prime" by Brian Tyler
Ending theme"Transformers: Prime" by Brian Tyler
ComposersBrian Tyler
Matthew Margeson
Country of originUnited States
No. of seasons3
No. of episodes52 (49 aired) (list of episodes)
Production
Executive producersAlex Kurtzman
Roberto Orci
Jeff Kline
Running timeapprox. 21 minutes
Production companiesDigitalscape
K/O Paper Products
Darby Pop Productions
Hasbro Studios
Polygon Pictures
Original release
NetworkThe Hub
ReleaseNovember 29, 2010 (2010-11-29) –
present

Transformers: Prime is an American computer-animated television series based on the Transformers toy franchise by Hasbro. It premiered in the United States on The Hub, which is partly owned by Hasbro. The series broadcasted its first two episodes on Friday, November 26, 2010, at 4:00pm Eastern/3:00pm Central on The Hub television network, as a special preview. It broadcasted officially on Monday, November 29, 2010, at 6:30pm Eastern/5:30pm Central. On February 11, 2011, the series started to air new episodes, under the name of Transformers: Prime – The Animated Series. Other channels air the series internationally. The second season began airing on February 18, 2012. A third season has been announced to air in the spring of 2013,[1] and will most likely open with an arc of the Autobots facing a beast-like Decepticon.[2][3][4]

The first season became available for instant streaming through Netflix on April 5, 2012. The second season will be available in late 2012/early 2013.[citation needed]

The series has been well-received and has won multiple Daytime Emmy Awards. Transformers: Prime is rated TV-Y7-FV, despite its darker, more violent tone. Many references/Easter eggs to other Transformers continuities have appeared in the series, but have not been fully explained.

Production

Concept

After the success of High Moon Studios' third-person shooter game Transformers: War for Cybertron, Hasbro placed the continuity of the series into that of War for Cybertron's.[citation needed] Hasbro created a 400-page Transformers production bible titled the "Binder of Revelation" for Prime.[5] Whereas the movies were about a boy and his car, the dynamic between the kids and the robots on the show was meant to be more like The Iron Giant.[6]

The first designs of the characters were first shown off at Botcon 2010 at its panel, and shown the second time at San Diego Comic Con 2010.

Animation

Digitalscape Company Limited, famous for their work on such titles as Soul Calibur III, Ninja Gaiden, and Dead or Alive Paradise, developed the CGI Animation of Transformers: Prime. Although Digitalscape ran a job fair looking for a talent to work on the production, Polygon Pictures ultimately won. Jose Lopez[disambiguation needed], character designer, described the animation of the series as "groundbreaking mix of 2D animation and CGI." A show on the level of Transformers: Prime would take about two years to produce, but the animators only had ten months, so five episodes were animated at a time (hence the monthly gaps during a season).

Music

Film composer Brian Tyler serves as the music composer for Transformers: Prime. Matthew Margeson is the music arranger for the series, first arranging the fifteen episodes of the series. The music features a large live orchestra, a rarity in contemporary television scores. The official soundtrack of Transformers: Prime was released on iTunes on March 6, 2012, and on CD on March 13, 2012.

Plot

See also: Transformers: Exodus, Transformers: War for Cybertron, Transformers: Fall of Cybertron, and Transformers: Exiles

Set in the timeline after the novels and video games preceding the television series, Prime began with a five-part mini-series titled "Darkness Rising", which served to introduce the main characters and provide a back story on the Transformers and their war.

Mini-Series

In Jasper, Nevada, three young humans, Jack Darby, Miko Nakadai, and Rafael Esquivel, are accidentally caught in the crossfire in a fight between enormous robots that transform into vehicles. They are taken to the base of the Autobots, where Autobot leader Optimus Prime explains that he and his team, Arcee, Ratchet, Bulkhead and Bumblebee, are bio-mechanical aliens from the planet Cybertron, and not long ago the Autobots had a devastating war against the warlord Megatron and his followers, the Decepticons. While this is going on, Megatron returns from a three-year-long exile in deep space, bringing with him Dark Energon, a substance able to revive dead Transformers as mindless zombies, and sets out to raise a vast army of the undead and conquer the galaxy. In the final episode, Megatron is seen in front of the Space Bridge waiting for his army of the undead to come through it; however, the Space Bridge explodes, and Megatron is seen no more. During this mini-series, Autobot Cliffjumper is killed in the first episode, setting the tone for the series.

Season 1

After Megatron's supposed death during the explosion that destroyed the Decepticons' Space Bridge, Starscream appoints himself as the new Decepticon leader, but to his annoyance, Megatron is found barely alive in the wreckage of the Space Bridge. Megatron remains in a coma for a large portion of season 1, until he returns to power and punishes Starscream severely for his actions. Throughout the series Jack, Miko, and Rafael develop closer bonds with the Autobots, and several new characters are introduced, including the Autobot Wheeljack, the Decepticons Airachnid, Knock Out, and Breakdown, and the human terrorsist organisation M.E.C.H., led by former US army colonel Leland 'Silas' Bishop. At the end of the season, the Autobots form an uneasy alliance with Megatron when Earth is threatened by the ancient and destructive being Unicron.

Season 2

Following the events of "One Shall Rise", Optimus Prime loses all memory of ever being the Autobot leader, believing that he is still the data clerk Orion Pax, and Megatron tricks "Orion" into joining the Decepticons. Distraught by this turn of events, the Autobots attempt to use the legendary super-computer Vector Sigma to restore the Matrix of Leadership as well as Optimus' memories, and eventually they succeed. The main theme for the rest of the season is the discovery of ancient Cybertronian artifacts from the Vaults of Iacon buried on Earth, with the Autobots and Decepticons fighting over each new discovery. Wheeljack returns without joining the main cast and Airachnid goes rogue again.

New characters this season introduced include the Autobot Smokescreen, the Decepticon Seeker Dreadwing, Decepticon scientist Shockwave, and a swarm of Insecticons including the fierce Hardshell, and the legendary Alpha Trion.

Season 3

At the New York Comic Con on October 11, 2012 Transformers: Prime - Beast Hunters was revealed, and is set to be released in spring 2013. This will be the first season to have only 16 episodes. It will also feature the Autobots having to face a new beast-like Decepticon, Predaking and Shockwave's return.

Characters

Main article: List of characters in Transformers: Prime

Episodes

Main article: List of Transformers: Prime episodes

A total of 52 episodes have been produced. 49 episodes have been aired. Starting in 2012, Shout! Factory will release the TV series on DVD and Blu-ray.[7]

Season Episodes Originally aired DVD and Blu-ray release date
Season premiere Season finale Region 1/A Region 2/B Region 4/B
Mini-Series 5 United States November 29, 2010
November 26, 2010 (preview) 		United States December 3, 2010 December 6, 2011
March 6, 2012 (Blu-ray) 		— June 20, 2012[8]
1 21 United States February 11, 2011 United States October 15, 2011 March 6, 2012[9] — —
2 26 United States February 18, 2012[10][11] United States November 2, 2012 November 20, 2012
November 27, 2012 (Blu-ray)[12] 		— —
3 16 Spring 2013[1] — — — —

Cast

English Voice Cast

Japanese Voice Cast

Crew

Distribution

United States broadcast

In the United States, Transformers: Prime airs on Hasbro and Discovery Communications-owned television network, The Hub. The original broadcast of Transformers: Prime on The Hub has been announced to have done extremely well. During the second week of broadcasting many sources showed an increase in ratings. A one hour sneak peek of the first two episodes of the series was broadcast on The Hub on November 26, 2010. Airing started on November 29, 2010, and continued to December 3, 2010, with the official Season 1 launch airing February 11, 2011. On The Hub the series attracts an approximate 102,000 viewers per episode.[46]

English language broadcast outside the U.S.

On November 9, 2010, Hasbro Studios has announced a broadcasting rights deal with Corus Entertainment in Canada, which includes Transformers: Prime.[47] The series was premiered there on January 9, 2011 on Teletoon, half-owned by Corus,[48] with new episodes airing on Sundays at 12:00pm Eastern/11:00am Central.[citation needed]

As a part of the deal between Hasbro Studios and Turner Broadcasting System Europe announced on December 13, 2010,[49]Transformers: Prime started broadcasting in the United Kingdom and the Republic of Ireland on September 5, 2011 on Cartoon Network,[citation needed] and in Central Europe, South Africa, and the Middle East on September 10, 2011 on the pan-European Cartoon Network.

In Singapore, MediaCorp has broadcasting rights for Hasbro Studios programs including Prime,[50] which the English version was premiered on Okto.[citation needed] In Malaysia, Media Prima has broadcasting rights for Hasbro Studios programs including Prime,[citation needed] which the English version was premiered on ntv7.[51]

International distribution

On December 13, 2010, Hasbro Studios has announced a deal with Turner Broadcasting System Europe to distribute the studio's animated programs, including Transformers: Prime, to Spain (premiered on September 2011 on Boing,[citation needed] owned by Mediaset España and TBS Europe), the Nordic countries (Denmark, Norway and Sweden; premiered on Cartoon Network), the Middle East (premiered on September 8, 2011 on Cartoon Network Arabic[citation needed]), and the United Kingdom and the Republic of Ireland.[49]

On January 4, 2011, a deal was made between Hasbro Studios and Mediaset, a private broadcaster in Italy, to distribute the studio's animated programs in Italian market.[52] One of them, Transformers: Prime, was premiered on September 11, 2011 on Italia 1, a part of Mediaset.[citation needed] The theme music for Italian version, replacing Brian Tyler's theme, is sung by Silvio Pozzoli and Marco Gallo.[citation needed]

The broadcasting right for Transformers: Prime across Hispanic America and Brazil is held by Cartoon Network in Latin America,[53] which premiered the series on November 7, 2011.[citation needed]

Turkuvaz Medya Grubu (owner of ATV) has Turkish rights to broadcast Hasbro Studios' animated programs on their channels.[54] Transformers: Prime was premiered on Minika Go, ATV's sister channel, on January 20, 2012,[citation needed] the same day Minika was split into Minika Çocuk and Minika Go.[citation needed]

Additionally, Hasbro Studios has sold Prime to other broadcasters in Asia and Europe,[50][55] such as TVB Jade in Hong Kong (premiered on August 28, 2011[citation needed]), EBS in South Korea (premiered on August 29, 2011[citation needed]), Nickelodeon in the Netherlands (premiered on September 4, 2011[citation needed]) and Germany (premiered on September 23, 2011[citation needed]), Lagardère Active in France (premiered on November 5, 2011 on Canal J[citation needed]), VMMa in Flanders, Belgium (premiered on 2BE[citation needed]),MediaCorp in Singapore, and Yoyo TV (owned by ETTV) in Taiwan[citation needed] (premiered on December 5, 2011[citation needed]).

On May 9, 2011, Discovery Enterprises International, a distribution arm of Discovery Communications, began representing Hasbro Studios at the APEX TV Market held that year to distribute the studio's programs to non-theatrical market.[56] As a result, Transformers: Prime is available on the planes of Continental Airlines, Emirates, Etihad Airways, Qantas, Singapore Airlines, South African Airways and Thai Airways International, as of October 2011.[57]

Broadcast in Japan

In Japan, the rights for the Transformers franchise are primarily held by Tomy, which operate themselves as Takara Tomy in Japan after merging with Takara (the creator of the toy line which precedes Transformers).

The Japanese version of Transformers: Prime (titled 『超ロボット生命体 トランスフォーマー プライム』 in Japanese) is produced by TV Aichi and Dentsu in association with Tomy and Nikkatsu. In Japan, it was premiered on April 7, 2012 on the TXN network headed by TV Tokyo, where TV Aichi is an affiliate. As of April 2012, each episode premieres on the network's 8 am slot on Saturdays presented by TV Aichi, which is broadcast across all six TXN affiliates.

Because of the network's limited coverage, most of TXN's national non-news programs are syndicated in other prefectures after initial run. In Prime's case, each episode is syndicated in 12 prefectures after premiering on TXN, with delayed days ranging from 14 days (NST, an FNN/FNS affiliate in Niigata Prefecture, on Saturdays as of April 2012) to 32 days (GBS, a JAITS member in Gifu Prefecture, on Wednesdays as of May 2012).

Cartoon Network in Japan, a pay television channel with nationwide presence, has announced they will broadcast the series every Saturday and Sunday, starting from October 20, 2012.[58]

From episodes 1 to 13, the opening theme to the series is the Japanese version of "Feeling" sung by South Korean band Big Bang, and closing theme is "I Believe in All" sung by Clutcho. From episode 14 to 26, the opening theme is "Transformerz" sung by M-Flo, and closing theme is "A Little Bit" sung by Clutcho. From episode 27, the opening theme is a remix of "Transformerz" with new lyrics, and closing theme is "Discord" sung by Tokyo Girls' Style.

From episode 1, the Japanese version features two locally inserted short segments: one segment is in live action which features Tokyo Girls' Style and is hosted by Keiji Fujiwara, and the other one is animated. On August 12, 2012, TV Tokyo aired a 2-hour overnight Transformers: Prime special.

Home media

Template:Image In the United States, episodes of Transformers: Prime are available for digital download through the iTunes Store.[59] The show, along with several other Hasbro properties, was added to the Netflix video streaming service on April 1, 2012.[60] Shout! Factory produced a DVD featuring the 5-parted mini-series, "Darkness Rising" released on December 6, 2011.[61][62][63][64] The 5 episodes are "sewn" together as one big story, and are not in separate episodes to make a more movie-like presentation.[64] Shout! Factory is in talks with Hasbro to add animatics and concept designs for characters and backgrounds to the DVD, as special features.[64] Transformers: Prime's first season was released on DVD and Blu-ray on March 6, 2012. Recently, Shout! Factory has announced another DVD release titled "One Shall Stand" set for July 31, 2012. This will include the final four episodes of season 1 and the first three episodes of season 2, with these 7 episodes "sewn" together to make a more movie-like presentation in the same manner as the "Darkness Rising" DVD. "Transformers Prime – The Complete 2nd Season" will be available on DVD on November 20, and the Blu-ray Disc set will be available on November 27, 2012.[12]

In Australia, Madman Entertainment holds home media and digital distribution rights for Prime.[citation needed]

In Japan, Avex is releasing a series of DVD discs for both rental and sale, with each volume containing 2 episodes respectively.[citation needed]

Marketing, merchandise and other media

Hasbro got the Toys R Us located in Times Square in New York City to cover all of the outside of the store in Transformers: Prime.[65] Several billboards were rented. One even appeared on Broadway in New York City.[65] Additional advertisements were added to comic book backings.[66] A giant statue of Optimus Prime (modeled after his Transformers: Prime design) was shown off at San Diego Comic Con 2010.[67] The statue was later moved to the location of New York Comic Con 2011, where Hasbro debuted their involvement in the convention.[68]

Toy line

Main article: Transformers: Prime (toy line)

The official launch date of the toy line is December 1, 2011. The release date of July 2011 was incorrectly stated during BotCon 2011, but the December 1, 2011 date was later confirmed by the Hasbro Brand Team.[69] Although earlier resources stated that the line would launch on October 1, 2011[70] or October 11, 2011.[71]

Mobile media

Ruckus Mobile Media is to deliver Transformers: Prime innovative storybook apps for Android, and iOS (iPad, iPhone, iPod Touch). The app will deliver immersive reading experiences with interactive storytelling including title specific activities, coloring and read-and-record functions.[72] The app was slated to release in May 2011,[72] but was not released.

Books

IDW Publishing has released a group of comic books based on Transformers: Prime. A comic book prequel was released on October 13, 2010, in the United States. Followed by an October 26, 2010, Canadian release date. Adaptations of episodes (usually two episodes per comic book) from the series are currently being released, similar to the Transformers Animated comic books. Some Transformers: Prime storybooks are also set for release in April, August and September 2012, in the UK such as Transformers Prime: Official Handbook and Transformers Prime: Meet the Team.

Video game

Main article: Transformers: Prime – The Game

A video game developed by Nowpro and Altron and distributed by Activision is set to release in fall 2012. The game will be available for Wii, Nintendo DS, Nintendo 3DS and Wii U.

Reception

Ratings

The Transformers: Prime/G.I. Joe Renegades block of special programming on Friday from 3:30 p.m.–7 p.m. generated significant gains audience versus the previous week among households and key demographics: HH (+111%, 97,000), Persons 2+ (+133%, 142,000), Kids 2-11 (+130%, 62,000), Kids 6-11 (+78%, 32,000), Adults 18-49 (+117%, 50,000) and Women 18-49 (+120%, 11,000).

Bill Gorman[73]

Awards and nominations

Transformers: Prime has won four Daytime Emmy Awards, and received seven other nominations. It was the first Transformers show to be nominated for (and win) an Emmy Award since Beast Wars in 1997.

Year Award Category Work Outcome
2011 Daytime Emmys "Outstanding Performer in an Animated Program" Peter Cullen Nominated[74]
"Outstanding Directing in an Animated Program" Directors Nominated[74]
"Outstanding Individual Achievement in Animation" Vince Toyama Won[74]
Christophe Vacher
"Outstanding Achievement in Music Direction and Composition" Brian Tyler Nominated[74]
"Outstanding Writing in Animation" Writers Nominated[74]
2012 Daytime Emmys "Outstanding Special Class Animated Program" Entire crew Won
"Outstanding Directing in an Animated Program" David Hartman Nominated
"Outstanding Achievement in Sound Editing – Animation" Robbi Smith Nominated
Robert Poole II
Roy Braverman
"Outstanding Achievement in Sound Mixing – Animation" Ray Leonard Nominated
Mike Bieriger
"Outstanding Individual Achievement in Animation" Christophe Vacher Won
CINE Awards CINE Eagle Award Whole crew Won[75]
CINE Special Recognition for Series Television Whole crew Won[75]
CINE Special Jury Award Whole crew Nominated (to be announced in 2013)[75]
CINE Masters Series Award Whole crew Nominated (to be announced in 2013)[75]

References

  1. ^ a b Transformers: Prime: Beast Hunters Teaser Trailer
  2. ^ Van, Peter (March 6, 2012). "Transformers Prime Gets Third Season; The Hub Renews Transformers Rescue Bots For Second Round". TFormers. Retrieved March 6, 2012.
  3. ^ Jack (September 13, 2012). "Transformers Prime Season 3 and Beyond Details - Beast Hunters, Cartoons, Generations Thru 2015 Revealed". TFormers.com. Retrieved September 17, 2012.
  4. ^ Duque, El (September 16, 2012). "Will Season 3 be the Last of Transformers Prime? (Update: Combs States There Will Be A Fourth Season)". Seibertron.com. Retrieved September 17, 2012.
  5. ^ Executive Producers Roberto Orci and Jeff Kline Interview Transformers: Prime
  6. ^ Transformers: Prime Creative Talent Interview – BotCon 2011
  7. ^ http://www.shoutfactory.com/press/443/transformers_prime__the_complete_first_season_fea.aspx
  8. ^ "Transformers Prime: Volume 1 - Darkness Rising". Ezy DVD. Retrieved April 15, 2012.
  9. ^ Lambert, David (December 9, 2011). "Transformers Prime – The Complete 1st Season on 4-Disc DVD and Limited Edition Blu-ray!". TV Shows on DVD. Retrieved January 13, 2012.
  10. ^ Q, Jack (December 19, 2011). "Transformers Prime Season 2 Trailer Video – The Robots Return February 2012". TFormers. Retrieved December 21, 2011.
  11. ^ Van, Peter (November 15, 2011). "Transformers Prime Season 2 Will Not Premiere Until 'Early 2012'". TFormers. Retrieved November 24, 2011.
  12. ^ a b Lambert, David (August 20, 2012). "Transformers Prime - 'The Complete 2nd Season' is Scheduled for DVD and for Blu-ray". TVShowsOnDVD.com. Retrieved August 23, 2012.
  13. ^ a b c d e Transformers: Prime Cast and Show Info
  14. ^ [1]
  15. ^ 09:00 PM url=http://www.tfw2005.com/transformers-news/transformers-prime-39/transformers-prime-starcream-voiced-by-blum-170524. "Transformers: Prime Starcream Voiced by Blum – Transformers News". TFW2005. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help); Missing pipe in: |author= (help)CS1 maint: numeric names: authors list (link)
  16. ^ "Silas on TFW2005". Transformers World 2005.
  17. ^ "Ratchet on TFW2005".
  18. ^ "Optimus Prime on TFW2005". Transformers World 2005.
  19. ^ [2]
  20. ^ a b "NYCC 2011 Transformers: Prime Panel – Tony Todd Is Dreadwing, Nathan Fillion To Voice A Transformer"
  21. ^ a b "NYCC 2011 – Tony Todd is Dreadwing on Transformers: Prime; Could Nathan Fillion Voice a Character Too?"
  22. ^ "Skyquake on TFW2005". Transformers World 2005.
  23. ^ "Miko on TFW2005". Transformers World 2005. Retrieved July 26, 2011.
  24. ^ a b "Tony Todd for Transformers: Prime Dreadwing, Wheeljack is a Recurring Role". Retrieved May 28, 2011.
  25. ^ Jay Cochran. "ENI Exclusive: Dwayne "The Rock" Johnson Lends His Voice to Transformers: Prime".
  26. ^ Auto Assembly 2011 Update – David Kaye in Transformers: Prime
  27. ^ a b Press Release from Hasbro Hub
  28. ^ Spider-Man voice star Josh Keaton wants to be on DWTS
  29. ^ "Tailgate on TFW2005". Transformers World 2005. Retrieved July 26, 2011.
  30. ^ "Sierra on TFW2005". Retrieved July 1, 2011.
  31. ^ Unicron on TFW2005
  32. ^ "Knock Out on TFW2005". Transformers World 2005.
  33. ^ [3]
  34. ^ "Rafael "Raf" Esquivel on TFW2005". Transformers World 2005. Retrieved July 26, 2011.
  35. ^ "June on TFW2005". Transformers World 2005. Retrieved July 26, 2011.
  36. ^ Celebrity Skin: Markie Post
  37. ^ "Vince on TFW2005". Transformers World 2005. Retrieved July 16, 2011.
  38. ^ "Makeshift on TFW2005".
  39. ^ "Fast Willy on TFW2005". Transformers World 2005. Retrieved July 16, 2011.
  40. ^ [4]
  41. ^ 01:31 PM. "Transformers: Prime Cast Announced Officially – Transformers News". TFW2005. Retrieved 2011-03-13.{{cite web}}: CS1 maint: numeric names: authors list (link)
  42. ^ "Airachnid on TFW2005". Transformers World 2005.
  43. ^ "Megatron on TFW2005". Transformers World 2005. Retrieved July 26, 2011.
  44. ^ a b c d e f g "Transformers: Prime's Confirmed Crew".
  45. ^ "Jose Lopez Breaks the Silence, Talks About Transformers: Prime at San Diego Comic-Con 2010"
  46. ^ The Hub ratings shows some momentum
  47. ^ http://investor.hasbro.com/releasedetail.cfm?ReleaseID=586216
  48. ^ "Sunday Mornings on Teletoon are a Rush with an All-new Lineup of Action Programming". CNW. Retrieved July 26, 2011.
  49. ^ a b http://investor.hasbro.com/releasedetail.cfm?ReleaseID=586472
  50. ^ a b "Hasbro Studios series head to Asia"
  51. ^ http://www.screenings.com.my/2012/sites/ntv7.htm
  52. ^ http://investor.hasbro.com/releasedetail.cfm?ReleaseID=586471
  53. ^ http://kidscreen.com/2011/09/20/hasbro-studios-launches-series-in-latin-america/
  54. ^ http://kidscreen.com/2011/10/03/hasbro-series-head-to-turkey/
  55. ^ http://kidscreen.com/2011/09/30/hasbro-studios-makes-raft-of-european-sales/
  56. ^ http://investor.hasbro.com/releasedetail.cfm?ReleaseID=586469
  57. ^ http://kidscreen.com/2011/10/06/hasbro-studios-content-takes-to-the-skies/
  58. ^ http://cartoon.co.jp/uploads/release/pdf_file503368706f406.pdf
  59. ^ http://www.hasbro.com/shop/details.cfm?R=92017B78-5056-900B-10EA-ADE1D7A629B0:en_US
  60. ^ "Hasbro Studios Signs Multi-Year Deal with Netflix to Provide Its Award-Winning Content across Multiple Platforms in the U.S." (Press release). Hasbro. 2012-04-05. Retrieved 2012-04-05.
  61. ^ "Transformers: Prime – 'Darkness Rising', the Newest Program's Original 5-Part Mini-Series, Announced!"
  62. ^ "Transformers: Prime – Darkness Rising Hits DVD Dec. 6"
  63. ^ "Transformers: Prime Miniseries Rises: Five-part Darkness Rising series coming to DVD in December."
  64. ^ a b c "Transformers: Prime – 'Darkness Rising' DVD info Updated: Story Presentation and Extras"
  65. ^ a b "Hasbro Markets Transformers: Prime in New York City".
  66. ^ New Transformers: Prime Advertisement Featured on Back Cover of DC Comics' JLA Issue #51
  67. ^ Transformers: Prime Optimus Prime Revealed
  68. ^ Hasbro Makes a Giant Debut at NY Comic Con: Focuses on Marvel Comics and Transformers
  69. ^ tformers.com. "BotCon 2011 Live Blog – 2011 Hasbro Toys with the Brand Team". Retrieved June 4, 2011.
  70. ^ Brian Truitt. "Check out the new toy for Arcee, the resident girl bot on Transformers: Prime".
  71. ^ Jasen Kwedlo. "Hasbro's 2011 Transformers: Prime First Edition Action Figures".
  72. ^ a b "Hasbro Teams Up With Ruckus Mobile Media to Bring Transformers: Prime Storybook App".
  73. ^ "The Hub Delivers Ratings Increases with Holiday Programming, Including Transformers: Prime and G.I. Joe Renegades"
  74. ^ a b c d e bwbm. "Transformers: Prime Nabs 6 of 8 Hasbro Studios Daytime Emmys". Retrieved July 24, 2011.
  75. ^ a b c d BWW News Desk (July 9, 2012). "Four Series on The Hub TV Network Win 2012 CINE Golden Eagle Awards". BroadwayWorld.
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