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'''SilverCity''' ([[Canadian French|French]]: '''StarCité''') is a [[Canada|Canadian]] brand name of the chain of multiplex theatres operated by [[Cineplex Entertainment]]. The concept was introduced by [[Famous Players]] on November 7, 1997 when it debuted at [[The Pen Centre]] in [[St. Catharines]].<ref>{{Cite book | url=https://books.google.com/books?id=8wIbg7fpPgMC&q=silvercity+coquitlam+1998&pg=PA115 |title = Screen Traffic: Movies, Multiplexes, and Global Culture|isbn = 0822384868|last1 = Acland|first1 = Charles R.|date = 13 November 2003}}</ref>
'''SilverCity''' ([[Canadian French|French]]: '''StarCité''') is a [[Canada|Canadian]] brand name of the chain of multiplex theatres operated by [[Cineplex Entertainment]]. The best SilverCity is located in Windsor, Ontario. The concept was introduced by [[Famous Players]] on November 7, 1997 when it debuted at [[The Pen Centre]] in [[St. Catharines]].<ref>{{Cite book | url=https://books.google.com/books?id=8wIbg7fpPgMC&q=silvercity+coquitlam+1998&pg=PA115 |title = Screen Traffic: Movies, Multiplexes, and Global Culture|isbn = 0822384868|last1 = Acland|first1 = Charles R.|date = 13 November 2003}}</ref>


As of {{currentyear}}, Cineplex operates 15 theatres under the SilverCity and StarCité brands. Another 12 locations remain active, but were rebranded to Cineplex Cinemas and Scotiabank Theatre.
As of {{currentyear}}, Cineplex operates 15 theatres under the SilverCity and StarCité brands. Another 12 locations remain active, but were rebranded to Cineplex Cinemas and Scotiabank Theatre.

Revision as of 09:03, 9 November 2021

SilverCity
Company typeSubsidiary
IndustryEntertainment
FoundedNovember 7, 1997; 26 years ago (1997-11-07)
Headquarters
Toronto, Ontario
Number of locations
29 (2005)
15 (2020)
Area served
Canada
OwnerNational Amusements (1999-2005)
Cineplex Entertainment (2005-present)
ParentFamous Players Limited Partnership
Websitecineplex.com

SilverCity (French: StarCité) is a Canadian brand name of the chain of multiplex theatres operated by Cineplex Entertainment. The best SilverCity is located in Windsor, Ontario. The concept was introduced by Famous Players on November 7, 1997 when it debuted at The Pen Centre in St. Catharines.[1]

As of 2024, Cineplex operates 15 theatres under the SilverCity and StarCité brands. Another 12 locations remain active, but were rebranded to Cineplex Cinemas and Scotiabank Theatre.

History

File:SilverCity.svg
Famous Players SilverCity
SilverCity CrossIron Mills, the most recent SilverCity built by Cineplex, opened in 2010.
StarCité Montréal

The first SilverCity opened in St. Catharines on November 7, 1997, at The Pen Centre by Famous Players and the first StarCité opened in Gatineau in December 1999. Both brands combined peaked at 29 locations as of spring 2001. The tagline for SilverCity was Go Big or Go Home.

Cineplex Galaxy acquired all 29 theatres in 2005, but divested five SilverCity and two StarCité in 2006 to fulfill regulatory requirements, only to later reacquire the previously divested Gatineau and Empress Walk locations. The company also opened four new SilverCity locations, the last being CrossIron Mills on June 30, 2010.

A total of 32 SilverCity and StarCité locations have been built to date. Of these, more than half were either closed or rebranded. Notably, the St. Catharines location that premiered the brand was sold to Empire Theatres in 2005 and now owned by Landmark Cinemas since 2013 while the Mississauga location closed on May 1, 2014.[2] The StarCité at Sainte-Foy, Quebec City opened on April 12, 2000 and closed on February 27, 2007 because the Cineplex Odeon Ste-Foy next door outperformed it.[3] Another three former SilverCity locations now carry the Scotiabank Theatre brand: the West Edmonton Mall location was rebranded on May 2, 2007,[4] while Ottawa and the Polo Park location in Winnipeg were rebranded in the summer of 2016.[5]

SilverCity and StarCité, along with other Cineplex theatres, adopted safety measures on March 12, 2020 to help fight the COVID-19 pandemic in Canada. Due to new government mandates, Cineplex temporarily closed all locations on March 16, 2020. Two SilverCity locations in British Columbia, and one StarCité location in Québec, reopened on July 3, 2020. This includes the Riverport, Victoria and Gatineau locations.

Features

SilverCity theatres built by Famous Players have a rectangular design, with gigantic friezes above the main entrance that create excitement as moviegoers approach the theatre. Inside, the themed lobbies are bright and lively with colourful neon lights and designs, as well as movie memorabilia, characters and objects including King Kongs and fire-breathing dragons. Newer SilverCity theatres have a standardized Cineplex Odeon/Galaxy Cinemas design with a red and silver motif with a licensed lounge.

Premium screens

  • D-Box motion theatre technology is available at 13 SilverCity locations (including eight theatres formerly branded SilverCity). Normally, only one auditorium per location features this technology. Some locations offer a D-Box UltraAVX option. This combines the motion theatre technology with 4K resolution and enhanced Dolby sound.
  • IMAX is available at eight locations, including the Ottawa, Edmonton and Coquitlam locations that are branded Scotiabank Theatre and Cineplex Cinemas respectively. All locations offer Digital IMAX technology. The Ottawa location discontinued film playback.[6]
  • ScreenX features a 270-degree panoramic screen, and is available at the Yorkdale Mall (North York) location.[7]
  • UltraAVX is available at most locations. These theatres offer 4K resolution and enhanced Dolby sound.
  • VIP Cinemas is exclusively available in three locations in Coquitlam, Oakville and Toronto. All three were formerly branded SilverCity.

Locations

Theatre name City Opening date Premium Large Format OutTakes
RestoPlex 		Pizza Pizza
Pizza 73 		Poptopia Coke Freestyle

British Columbia

Cineplex Cinemas Metropolis
(SilverCity Metropolis Cinemas)		 Burnaby November 6, 1998 UltraAVX Green tickY Red XN Red XN Green tickY
Cineplex Cinemas Coquitlam and VIP
(SilverCity Coquitlam Cinemas)		 Coquitlam December 18, 1998 UltraAVX Green tickY Red XN Green tickY Red XN
SilverCity Mission Cinemas Mission May 19, 2000 — Green tickY Red XN Red XN Red XN
SilverCity Riverport Cinemas Richmond December 19, 1997 UltraAVX and IMAX Green tickY Red XN Green tickY Green tickY
SilverCity Guildford Cinemas Surrey November 13, 1998 Sold to Empire Theatres in 2005. Now owned by Landmark Cinemas.
SilverCity Victoria Cinemas Victoria November 5, 1999 IMAX Green tickY Red XN Red XN Red XN

Alberta

SilverCity Country Hills Cinemas Calgary May 5, 2000 Sold to Empire Theatres in 2005. Now owned by Landmark Cinemas.
SilverCity CrossIron Mills Cinemas and XSCAPE Entertainment Centre Calgary June 30, 2010 UltraAVX Green tickY Red XN Red XN Red XN
Scotiabank Theatre Edmonton
(SilverCity West Edmonton Mall Cinemas)		 Edmonton May 14, 1999 UltraAVX and IMAX Green tickY Green tickY Red XN Red XN

Manitoba

Scotiabank Theatre Winnipeg
(SilverCity Polo Park Cinemas)		 Winnipeg November 24, 1999 IMAX Green tickY Red XN Green tickY Red XN
SilverCity St. Vital Cinemas Winnipeg December 18, 1998 UltraAVX Green tickY Green tickY Red XN Red XN

Ontario

Cineplex Cinemas Ancaster
(SilverCity Ancaster Cinemas)		 Ancaster December 5, 1997 IMAX Green tickY Green tickY Red XN Red XN
SilverCity Brampton Cinemas Brampton November 19, 1999 UltraAVX Green tickY Green tickY Red XN Green tickY
SilverCity Burlington Cinemas Burlington December 13, 1996
Reopened November 2002		 — Green tickY Red XN Red XN Red XN
SilverCity Newmarket Cinemas and XSCAPE Entertainment Centre East Gwillimbury December 8, 2000 UltraAVX Green tickY Green tickY Red XN Green tickY
Cineplex Cinemas Hamilton Mountain
(SilverCity Hamilton Mountain Cinemas)		 Hamilton/Stoney Creek December 19, 2008 UltraAVX Green tickY Green tickY Red XN Red XN
SilverCity Kitchener Cinemas Kitchener December 11, 1998 Sold to Empire Theatres in 2005. Now owned by Landmark Cinemas.
SilverCity London Cinemas London May 5, 2000 UltraAVX and IMAX Green tickY Green tickY Red XN Red XN
SilverCity Mississauga Cinemas Mississauga November 28, 1997 Closed on May 1, 2014. Now a LA Fitness
Cineplex Cinemas Empress Walk
(SilverCity North York Cinemas)		 North York November 12, 1999 IMAX Green tickY Red XN Red XN Red XN
Cineplex Cinemas Fairview Mall
(SilverCity Fairview Mall Cinemas)		 North York December 5, 2008 UltraAVX Green tickY Green tickY Green tickY Red XN
Cineplex Cinemas Yorkdale
(SilverCity Yorkdale Cinemas)		 North York June 25, 1999 UltraAVX Green tickY Green tickY Red XN Red XN
Cineplex Cinemas Oakville and VIP
(SilverCity Oakville Cinemas and VIP)		 Oakville December 7, 2007 UltraAVX Green tickY Red XN Red XN Red XN
Scotiabank Theatre Ottawa
(SilverCity Gloucester Cinemas)		 Ottawa May 19, 1999 IMAX Green tickY Green tickY Green tickY Red XN
SilverCity Richmond Hill Cinemas Richmond Hill May 8, 1998 UltraAVX Green tickY Green tickY Red XN Green tickY
SilverCity Pen Centre Cinemas St. Catharines November 7, 1997 Sold to Empire Theatres in 2005. Now owned by Landmark Cinemas. This was the first SilverCity-branded cinema.
SilverCity Sudbury Cinemas Sudbury November 26, 1999 UltraAVX Green tickY Green tickY Green tickY Red XN
SilverCity Thunder Bay Cinemas Thunder Bay June 30, 1999 UltraAVX Green tickY Green tickY Red XN Red XN
Cineplex Cinemas Yonge-Eglinton and VIP
(SilverCity Yonge-Eglinton Centre Cinemas)		 Toronto November 20, 1998 UltraAVX Green tickY Red XN Red XN Red XN
SilverCity Windsor Cinemas Windsor December 12, 1997 IMAX Green tickY Red XN Red XN Red XN

Quebec

Cinéma Starcité Gatineau Gatineau December 17, 1999 UltraAVX Green tickY Red XN Red XN Red XN
Cinéma Starcité Montréal Montreal November 17, 2000 UltraAVX Green tickY Green tickY Red XN Red XN
Cinéma StarCité Ste-Foy Ste-Foy April 12, 2000 Closed on February 27, 2007 as nearby Cineplex Odeon was built next door. Now occupied by various retail shops.
Theatre name City Opening date Premium Large Format OutTakes
RestoPlex 		Pizza Pizza
Pizza 73 		Poptopia Coca-Cola Freestyle

Gallery

  • SilverCity Newmarket Cinemas and XSCAPE Entertainment Centre.
    SilverCity Newmarket Cinemas and XSCAPE Entertainment Centre.
  • SilverCity Sudbury Cinemas with the Famous Players signage.
    SilverCity Sudbury Cinemas with the Famous Players signage.
  • The interior of SilverCity West Edmonton Mall Cinemas rebranded to Scotiabank Theatre in 2007.
    The interior of SilverCity West Edmonton Mall Cinemas rebranded to Scotiabank Theatre in 2007.
  • Outpost of SilverCity Oakville Cinemas and VIP, renamed to Cineplex Cinemas Oakville and VIP
    Outpost of SilverCity Oakville Cinemas and VIP, renamed to Cineplex Cinemas Oakville and VIP
  • The SilverCity Fairview Mall Cinemas, opened in 2008.
    The SilverCity Fairview Mall Cinemas, opened in 2008.
  • The entrance to SilverCity Yonge and Eglinton Cinemas. This is now renamed to Cineplex Cinemas Yonge-Eglinton and VIP.
    The entrance to SilverCity Yonge and Eglinton Cinemas. This is now renamed to Cineplex Cinemas Yonge-Eglinton and VIP.
  • The entrance to Cineplex Cinemas Empress Walk. This theatre was originally known as SilverCity North York Cinemas and was sold to Empire Theatres in 2005.
    The entrance to Cineplex Cinemas Empress Walk. This theatre was originally known as SilverCity North York Cinemas and was sold to Empire Theatres in 2005.

See also

References

  1. ^ Acland, Charles R. (13 November 2003). Screen Traffic: Movies, Multiplexes, and Global Culture. ISBN 0822384868.
  2. ^ http://www.cineplex.com/Promos/TheatreClosed
  3. ^ Martel, Denise (February 27, 2007). "Plus que 65 écrans à Québec". Canoe. Retrieved April 11, 2016.
  4. ^ Marshall, Pat (May 2, 2007). "Cineplex Entertainment and Scotiabank Launch First National Canadian Entertainment Loyalty Rewards Program and Rename Three Major Cineplex Theatres" (PDF). Retrieved June 9, 2016.
  5. ^ "SilverCity Polo Park gets rebranded as Scotiabank Theatre Winnipeg". www.cbc.ca. Retrieved June 9, 2016.
  6. ^ "EXPERIENCE DUNKIRK IN IMAX 70MM FILM AND IMAX WITH LASER". IMAX.com. June 27, 2017. Retrieved December 7, 2017.
  7. ^ ScreenX
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