Sony Yay

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Sony Yay
Sony Yay!.jpg
Launched 18 April 2017
Network Sony
Owned by Sony Pictures Entertainment
Picture format 576i (SDTV)
Slogan "Non Stop Fatyay!" (Non Stop Fun)
Country India
Language Hindi, Tamil, Telugu
Broadcast area India
Headquarters Mumbai, India
Sister channel(s) AXN India
Sony TV
SAB TV
Sony Pal
Sony MAX
Sony MAX 2
Sony Aath
Sony Wah
Sony PIX
Sony MIX
Sony ROX
Sony LIV
Sony SIX
Sony ESPN
Sony Le PLEX
Sony BBC Earth
TEN 1
TEN 2
TEN 3
Ten Golf

Sony Yay is an Indian division of Sony Pictures Entertainment. It was operated and broadcast from Singapore by Animax Asia and distributed by Sony Pictures Networks India Pvt. Ltd. It was also the first animation channel that targets the age 13–35 demographic and was the only channel in India to simulcast anime in the same week and on the same day as Japan.

Animax ceased its operations in India and was replaced by Sony Yay on April 18, 2017. Tiger Shroff is a brand ambassador of the channel.

History[edit]

Animax began operations across India and the rest of Indian Subcontinent from 5 July 2004 with Irfan Pathan as a brand ambassador.[1] Animax Indian Subcontinent started with 12 hours Hindi feed that targeted young kids and teens ages 7–14 and it had planned to launch Hindi and English language audio tracks[2] but from 15 August 2006, Animax entirely shut down its Hindi feed and kept its English one, since it changed its target audience to the ages 15–40 group.[3]

On 1 January 2008, Animax South Asia merged with Animax Asia's programming feed, including all of its exclusive premieres. Animax India rebranded its logo along with Singapore on 4 May 2010. Animax became the first channel to simulcast the ultra popular series, Supernatural.[4] Continuing with the sci-fi shows, Animax aired Terminator: The Sarah Connor Chronicles for the first time in entire Asia.[5] Animax also aired Korean entertainment shows like Live Power Music, Pretty Boys & Girls and Comedy Boot Camp in Korean audio with English subtitles. Animax added American reality shows to their list with the premiere of Scare Tactics.[6] Animax also simulcasts the yearly Video Game Awards hosted by Spike TV.[7]

With the premiere of Nura: Rise of the Yokai Clan, Animax stopped dubbing anime and started airing them in Japanese audio with English subtitles.[8] However, Animax continued to dub a few anime shows like the second season of The Melancholy of Haruhi Suzumiya.[9] Animax continued to simulcast all the shows aired on AXN, its sister channel. The Shows Ghost Adventures, Chuck and Fear Itself were originally aired on AXN India.[10][11][12] In 2012, the channel stopped airing such shows and reverted to its old logo, and focused only on anime. Moreover, all DTH providers in India delisted Animax as the channel couldn't pay carriage fees.[13] Animax made its way back into the DTH networks in 2016 with its addition on Tata Sky at LCN 686.[14]

Animax ceased its operations in India and was replaced by Sony Yay on April 18, 2017. Sony Pictures Networks plans to bring all anime content from Animax to its digital platform, Sony LIV.[15]

Programming[edit]

External links[edit]

References[edit]

  1. ^ Viveat Susan Pinto (6 July 2004). "Irfan to bowl for Sony's Animax". Afaqs news bureau. afaqs. Retrieved 24 December 2015. 
  2. ^ "Animax plans to go Hindi soon". thehindubusinessline. Retrieved 2009-04-20. 
  3. ^ "Animax goes all English from 15 August". indiantelevision. Retrieved 2009-04-20. 
  4. ^ "Animax India's official website for Supernatural". Animax India. Retrieved 5 March 2011. 
  5. ^ "Animax India's official website for Terminator: The Sarah Connor Chronicles". Animax India. Retrieved 5 March 2011. 
  6. ^ "Animax India's official website for Scare Tactics". Animax India. Retrieved 4 March 2011. 
  7. ^ "Animax India's official website for Video Game Awards". Animax India. Retrieved 5 March 2011. 
  8. ^ "Animax India's official website for Nurarihyon No Mago". Animax India. Retrieved 4 March 2011. 
  9. ^ "Animax India's official website for The Melancholy of Haruhi Suzumiya 2". Animax India. Archived from the original on 21 April 2011. Retrieved 1 April 2011. 
  10. ^ "AXN India's Official page for Ghost Adventures". AXN India. Retrieved 26 March 2011. 
  11. ^ "AXN India's official page for Fear Itself". AXN India. Retrieved 26 March 2011. 
  12. ^ "AXN India's Official Page for Chuck 3". AXN India. Retrieved 26 March 2011. 
  13. ^ "Why was Animax removed?". Animax the Resistance. Archived from the original on 1 September 2014. Retrieved 20 March 2013. 
  14. ^ "Animax on Tata Sky". Tata Sky. 
  15. ^ "Sony to shift Animax channel to SonyLiv".