Curly Wurly: Difference between revisions
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[[File:Curlywurly-Wrapper-Small.jpg|400px|right|thumb|Curly Wurly bar]] |
[[File:Curlywurly-Wrapper-Small.jpg|400px|right|thumb|Curly Wurly bar]] |
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[[File:Curly-Wurly-Split.jpg|thumb|right|380px|A Curly Wurly split]] |
[[File:Curly-Wurly-Split.jpg|thumb|right|380px|A Curly Wurly split]] |
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'''Curly Wurly''' is a brand of [[chocolate bar]] currently manufactured by [[Cadbury UK]] and sold in the [[Australia]], [[Belgium]], [[Germany]], [[Republic of Ireland|Ireland]], [[Malta]], [[The Netherlands]], [[New Zealand]], [[Portugal]], [[Romania]], [[United Arab Emirates|U.A.E]] and the [[United Kingdom]]. It was launched in the UK in 1970. Its shape resembles two flattened, intertwined serpentine strings. The bar is made of chocolate-coated [[caramel]]. |
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This design was created by David John Parfitt a long-serving research confectioner while experimenting with some surplus toffee from another piece of work. |
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Also available are "Curly Wurly Squirlies," which come in a bag and are just the cross beams of the ladder. This design was created by Charlie Simmonds a worker and an apprentice at Cadbury. |
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Implementing the design was difficult originally since the nozzles used to extrude the toffee would frequently jam with each other when the toffee strands touched as the middle one moved back and forth to create the pattern. This problem was solved by a mechanical engineer by the name of William Harris. |
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The Curly Wurly Machine was originally designed by Bill Harris, then redesigned in 1982 by Tony Wright at Cadbury's Bournville under contract from Harvey Design Company. His brief was to produce 3 times the amount of "ropes" from 8 to 24. The machine was known as a 24 rope extruder.The design office manager at the time was one Arthur Musson. Improved design of the nozzle heating system (borrowed from the injection moulding industry) meant for better and consistent flow. |
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The UK TV adverts for Curly Wurly in the 1970s featured comedy actor [[Terry Scott]] as the schoolboy character he'd played on the novelty record "[[My Brother (song)|My Brother]]". His catchphrase was "Hands off my Curly Wurly!" |
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Different versions of the chocolate were released a [[France|French]] version of the Curly Wurly, known as "Mousquetaire" was available in the 1970s and early 1980s, a [[Canada|Canadian]] version of the Curly Wurly, known as the [http://www.flickr.com/photos/joadhenry/4290443501/ "Wig Wag"] was available in the 1970s, a [[United States|US]] version of the Curly Wurly, known as the [[Marathon (candy)|Marathon Bar]] was available in the 1970s and 1980s. The [[Germany|German]] versions were called "3 Musketiers" and "Leckerschmecker". A [[Sweden|Swedish]] version of the Curly Wurly, known as "Loop" was released in 2011 under the Swedish brand [[Marabou (chocolate)|Marabou]] (also owned by [[Kraft Foods|Kraft]]). |
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A 2004 online poll of [[retro]] confectionary aficionados found that the Curly Wurly was the most popular chocolate bar still in production.<ref>{{cite_news |
A 2004 online poll of [[retro]] confectionary aficionados found that the Curly Wurly was the most popular chocolate bar still in production.<ref>{{cite_news |
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|date=August 23, 2005}}</ref> |
|date=August 23, 2005}}</ref> |
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Until September / October 2010, Curly Wurly was produced in the [[Keynsham]] plant in Somerset, UK; however, production has now transferred to Cadbury's new plant in [[Skarbimierz]], Poland.<ref name="cadbury-poland">[http://www.confectionerynews.com/Financial/Final-UK-made-Cadbury-Crunchie-bars-from-September confectionerynews.com - Final UK-made Cadbury Crunchie bars from September]</ref> |
Until September / October 2010, Curly Wurly was produced in the [[Keynsham]] plant in Somerset, UK; however, production has now transferred to Cadbury's new plant in [[Skarbimierz]], Poland.<ref name="cadbury-poland">[http://www.confectionerynews.com/Financial/Final-UK-made-Cadbury-Crunchie-bars-from-September confectionerynews.com - Final UK-made Cadbury Crunchie bars from September]</ref> |
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Curly Wurlies were frequently mentioned and seen on the [[Vicar of Dibley]] television series. A [[nickname]] for the [[Wyrley and Essington Canal]] in [[Birmingham]] is the "Curly Wyrley". |
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Australian [[punk rock]] band [[Batfoot]] released a song titled Gimme Back My Curly Wurly, which has been played on radio station [[Triple J]] during the [[short.fast.loud]] and [[Unearthed (talent contest)|Unearthed]] programmes. |
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==Notes and references== |
==Notes and references== |
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Revision as of 20:12, 10 September 2012
A 2004 online poll of retro confectionary aficionados found that the Curly Wurly was the most popular chocolate bar still in production.[1]
Until September / October 2010, Curly Wurly was produced in the Keynsham plant in Somerset, UK; however, production has now transferred to Cadbury's new plant in Skarbimierz, Poland.[2]
Notes and references
External links
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