KLQV

KLQV
San Diego, California;
Broadcast area	San Diego metropolitan area
Frequency	102.9 MHz
Branding	102.9 Mas Variedad
Programming
Format	Spanish Adult Hits
Ownership
Owner	Univision Radio; (Univision Radio License Corporation);
History
First air date	1963 (as KBBW)
Former call signs	KBBW (1963-1972); KPSE (1972-1974); KEZL (1974-1984); KSDO-FM (1984-1987); KSWV (1987-1989); KSDO-FM (1989-1992); KCLX (1992-1995); KKBH (1995-1997); KJQY (1997-1998); KCDE (10/17/1998-10/28/1998)
Call sign meaning	K-LQVe (first Spanish format K-Love)
Technical information
Facility ID	51164
Class	B
ERP	30,000 watts
HAAT	192.7 meters
Links
Webcast	Listen Live
Website	102.9 FM Mas Variedad

KLQV or 102.9 FM Mas Variedad is a Spanish Adult Hits radio station. Their antenna is located on top of Mount Soledad in La Jolla. They are owned by Univision Radio License Corporation along with KLNV. Formerly, they were known as VIVA 102.9, but because XHOCL became Spanish oldies, KLQV decided to convert to Spanish oldies. KLQV's switch to Spanish oldies has paid off. Their Fall 2005 ratings, according to Arbitron, had an overall rating of 1.0. In early 2006, after the switch to Spanish oldies, the ratings soared to 3.4, making it the #1 rated Spanish language radio station in the San Diego radio market. In April 2014 KLQV switched to Spanish Adult Hits as 102.9 FM Mas Variedad.

History

Prior to becoming a Spanish broadcaster, the station went through many incarnations, including KEZL (beautiful music format from 1974-1984), KSDO-FM (Top 40 format as "KS103") from 1984-1987, KSWV (Smooth Jazz format as "The Wave") from 1987–1989, KCLX (classic rock format) from 1989–1994, KKBH (1970s format and Adult Contemporary as "The Beach", and Adult Contemporary as "Mix 102.9") and KJQY (whose Adult Contemporary programming moved to 94.1 "K JOY" in 1998).

References

^ http://legacy.sandiegouniontribune.com/news/features/20040405-9999-news_1c5radio.html

External links

102.9 Mas Variedad
102.9 Mas Variedad on Facebook
102.9 Mas Variedad on X
Facility details for Facility ID KLQV ({{{2}}}) in the FCC Licensing and Management System
{{{2}}} in Nielsen Audio's FM station database

32°50′24″N 117°14′56″W / 32.840°N 117.249°W / 32.840; -117.249

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[1] ttp://legacy.sandiegouniontribune.com/news/features/20040405-9999-news_1c5radio.html

[1]

v t e Spanish-language radio stations in the state of California
Stations	KAEH – Beaumont KAFY – Bakersfield KATD – Pittsburg KBAA – Grass Valley KBBF – Santa Rosa KBBU – Modesto KBHH – Kerman KBKY – Merced KBLO – Corcoran KBRG – San Jose KBTW – Lenwood KBUA – San Fernando KBUE – Long Beach KBYN – Arnold KCAL – Redlands KCCL – Woodland KCFA – Arnold KCHJ – Delano KCVR – Columbia KEBN – Garden Grove KEBT - Lost Hills KEPD – Ridgecrest KERU-FM – Blythe KEXA – King City KEYQ – Fresno KEZY – San Bernardino KFSD – Escondido KFSG – Roseville KFSO-FM – Visalia KGED - Fresno KGEN – Tulare KGEN-FM – Hanford KGRB – Jackson KGST – Fresno KGZO – Shafter KHCV – Mecca KHDC – Chualar KHHM – Shingle Springs KHMU – Buttonwillow KHPY – Moreno Valley KHSQ – Trinidad KIDI-FM – Lompoc KIQI – San Francisco KIQQ-FM – Newberry Springs KIQS – Willows KIST-FM – Carpinteria KIWI – Mcfarland KJDJ – San Luis Obispo KJOR – Windsor KKZI – Barstow KLAX-FM – East Los Angeles KLBN – Fresno KLOC - Turlock KLJR-FM – Santa Paula KLLE – North Fork KLLI – Los Angeles KLMG – Esparto KLMM – Morro Bay KLNV – San Diego KLOB – Thousand Palms KLOK-FM – Greenfield KLOQ-FM – Winton KLQV – San Diego KLTX – Long Beach KLUN – Paso Robles KLVE – Los Angeles KLYY – Riverside KMAK – Orange Cove KMBX – Soledad KMEN – Mendota KMIX – Tracy KMJV – Soledad KMLA – El Rio KMLM-FM - Grover Beach KMPG – Hollister KMPO – Modesto KMQA – East Porterville KMRO – Camarillo KMYX-FM – Arvin KMZR – Atwater KNTO – Chowchilla KODV – Barstow KOND – Hanford KOXR – Oxnard KPRC-FM – Salinas KPSL-FM – Bakersfield KPST-FM – Coachella KQLB – Los Banos KRAY-FM – Salinas KRCD – Inglewood KRCV – West Covina KRCX-FM – Marysville KRDA – Clovis KRHM-LP – Bakersfield KRQK – Lompoc KRRS – Santa Rosa KSAC-FM – Dunnigan KSCA – Glendale KSDO – San Diego KSEA – Greenfield KSGZ – Greenfield KSEH – Brawley KSES-FM – Seaside KSFN - Piedmont KSJV – Fresno KSMY – Lompoc KSOL – San Francisco KSPA – Ontario KSPE – Santa Barbara KSQL – Santa Cruz KSRT – Cloverdale KSSC – Ventura KSSD – Fallbrook KSSE – Arcadia KSXY - Forestville KTAP – Santa Maria KTGE – Salinas KTMZ – Pomona KTNQ – Los Angeles KTOR – Gerber KTQX – Bakersfield KTSE-FM – Patterson KUBO – Calexico KUFW – Kingsburg KUNA-FM – La Quinta KVMX-FM – Placerville KVON - Napa KVTR – Victorville KVUH – Laytonville KVVF – Santa Clara KVVZ – San Rafael KWAC – Bakersfield KWIZ – Santa Ana KWKW – Los Angeles KWQQ – Hemet KWRN – Apple Valley KWST – El Centro KXLM – Oxnard KXOL-FM – Los Angeles KXRS – Hemet KXSB – Big Bear Lake KXSE – Davis KXSM – Chualar KXTS – Geyserville KXVV – Victorville KXXZ – Barstow KXZM – Felton KZER – Santa Barbara KZNB – Petaluma KZSF – San Jose KZSZ – Colusa
Defunct	KDBV – Salinas KDDF – Mecca KESQ – Indio KFVR – Crescent City KNCR – Fortuna KSKD – Livingston
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in California See also Classical Jazz Religious Spanish Smooth Jazz Other