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In August 1994 the route, at the time operated by Leaside Buses, was used to test satellite monitoring of buses in an effort to reduce bunching.[2]
On 4 September 2004 route 73 was converted to one-man operation, with the AEC Routemasters replaced by Mercedes-Benz O530Garticulated buses.[citation needed] This change was intended to improve peak capacity and decrease boarding times; however, a Transport for London advertising campaign to this effect was prohibited by the Advertising Standards Agency as the claims were misleading.[3]Fare evasion on the route increased after the introduction of articulated vehicles, leading some passengers to nickname the route 'seventy-free'.[4] The route was used to test the iBus system in 2007.[5]
The bus route passes many tourist attractions such as Marble Arch, British Library, and Clissold Park.[6]The Daily Telegraph called the route one of the "best routes for sightseeing on a shoestring".[7] In August 2014, two buses on the route were fitted with equipment designed to enhance bus drivers' awareness of pedestrians and cyclists as part of a six-week trial.[8][9][10][11] The route was chosen because it was "most likely to encounter packed seas of distracted shopping people and cyclists".[12]
New Routemasters were introduced on 16 May 2015. The rear platform remains closed at all times except for when the bus is at bus stops.[13]
Current route
Route 73 operates via these primary locations:[14]
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for Euston station 
Media related to London Buses route 73 at Wikimedia Commons
