MTV Brand New (Italy)

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MTV brand:new
MTV Brand New Italy.svg
Launched September 14, 2003
Closed January 10, 2011
Owned by MTV Italy (Telecom Italia Media) 51%
MTV Networks Europe (Viacom) 49%
Picture format 4:3 SDTV
Audience share 0.00% (2008, [1])
Country  Italy
Replaced by MTV Rocks
SKY Italia Channel 706

MTV brand:new was an Italian television channel which played mainly Indie music videos with many music-related themed zones and some productions from MTV USA like Beavis and Butt-head, subtitled in Italian. It was broadcast only on SKY Italia channel 706 (available also on Italian IPTV services).

The channel was replaced by MTV Rocks on January 10, 2011.[2]


  • Elettronica
  • F***ing Good Music
  • Killer Tunes
  • MTV Live
  • Videography


External links[edit]