Morton Williams

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Morton Williams logo

Morton Williams, founded in 1954, is a family-owned and operated food retailer with fifteen stores in the New York City Metropolitan area. "Each store is designed to reflect the needs of the individual neighborhood."[1]

Morton Williams stores feature ShopRite products as its private-label brand, and is supplied by the warehousing division of ShopRite's parent company, Wakefern Food Corporation.


Customer in 57th St store with Strida small wheel bicycle
22nd St store

Morton Williams operates at the following locations in New York City:

  • 1211 Madison Avenue (87th Street)
  • 130 Bleecker Street
  • 278 Park Avenue South (22nd Street)
  • 1066 Third Ave (63rd street)
  • 1031 First Ave (56th street)
  • 1331 First Ave (71st street)
  • 311 East 23rd Street (2nd Avenue)
  • 908 Second Avenue (48th Street)
  • 140 West 57th Street (Broadway)
  • 917 Ninth Avenue (58th Street)
  • 1565 First Avenue (81st Street)
  • 2941 Broadway (115th Street)
  • 15 East Kingsbridge Road (Jerome Avenue)
  • 2467 Jerome Avenue (Fordham Road)

And one location in Jersey City

  • 105 River Drive


  1. ^ James R. Williams (2008), Inside New York, p. 59, ISBN 978-1-892768-40-7

External links[edit]