Vitamin Cottage Natural Grocers
|Traded as||NYSE: NGVC|
Russell 2000 Index component
|Headquarters||Lakewood, Colorado, U.S.|
The business was founded in 1955 as a door-to-door sales operation by Margaret and Philip Isely. They opened the first Vitamin Cottage store in Lakewood, Colorado in 1963. After Margaret Isely's death in 1997, the Iselys' children took over the business the following year. Beginning in 2008, Vitamin Cottage Natural Grocers phased in a name change to Natural Grocers by Vitamin Cottage, to emphasize that groceries, rather than nutritional supplements, formed a majority of its sales. The company made its initial public offering on the New York Stock Exchange in July 2012, raising $107 million.
Products include vitamins, dietary supplements, natural and organic food, organic produce and natural body care products. The company has a manifesto entitled "What We Won't Sell and Why" which includes artificial colors and flavors, artificial preservatives, irradiated food and meat raised using artificial hormones and antibiotics among others.
- Mark Antonation (April 17, 2015). "Vitamin Cottage Natural Grocers celebrates sixty years next week". Westword. Retrieved 2018-01-23.
- Lindsay Blakely (April 2015). "How this family-run organic grocer is taking on Whole Foods". Inc. Retrieved 2018-01-23.
- Joyzelle Davis (March 14, 2008). "Vitamin Cottage stressing food in chain's new name". Rocky Mountain News – via NewsBank.
- Michelle Zayed (July 25, 2012). "Natural Grocers by Vitamin Cottage filed a successful public offering". Denver Post. Retrieved 2018-01-23.
- Tom Lotshaw (April 21, 2013). "Natural Grocers to open". Daily Inter Lake. Kalispell, MT. Retrieved 2018-01-23.
- "What We Won't Sell and Why". Vitamin Cottage Natural Grocers. Retrieved 2018-01-23.
- Davis, Joyzelle (2008-03-14). "Vitamin Cottage stressing food in new name". Rocky Mountain News. Retrieved 2008-07-02.