Vitamin Cottage Natural Grocers

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Vitamin Cottage Natural Grocers
Russell 2000 Index component
  • 1955; 67 years ago (1955)
HeadquartersLakewood, Colorado, U.S.
Areas served
United States

Vitamin Cottage Natural Food Markets, Inc (NYSENGVC) (commonly referred to as "Vitamin Cottage" or "Natural Grocers") is a Colorado based health food chain.

The business was founded in 1955 as a door-to-door sales operation by Margaret and Philip Isely.[1] They opened the first Vitamin Cottage store in Lakewood, Colorado, in 1963.[1] After Margaret Isely's death in 1997, the Iselys' children took over the business the following year.[2] Beginning in 2008, Vitamin Cottage Natural Grocers phased in a name change to Natural Grocers by Vitamin Cottage, to emphasize that groceries, rather than nutritional supplements, formed a majority of its sales.[3] The company made its initial public offering on the New York Stock Exchange in July 2012, raising $107 million.[4]

It's products include vitamins, dietary supplements, natural and organic food, organic produce and natural body care products.[5][6] The company has a manifesto entitled "What We Won't Sell and Why", which includes artificial colors and flavors, artificial preservatives, irradiated food and meat raised using artificial hormones and antibiotics, among others.[7][8]

The company operated around 162 retail grocery stores in around 20 states, mainly west of the Mississippi River,[9] and had approximately 3,000 employees in 2008.[10]


  1. ^ a b Mark Antonation (April 17, 2015). "Vitamin Cottage Natural Grocers celebrates sixty years next week". Westword. Retrieved 2018-01-23.
  2. ^ Lindsay Blakely (April 2015). "How this family-run organic grocer is taking on Whole Foods". Inc. Retrieved 2018-01-23.
  3. ^ Joyzelle Davis (March 14, 2008). "Vitamin Cottage stressing food in chain's new name". Rocky Mountain News – via NewsBank.
  4. ^ Michelle Zayed (July 25, 2012). "Natural Grocers by Vitamin Cottage filed a successful public offering". Denver Post. Retrieved 2018-01-23.
  5. ^ "Coconut milk? Almond? Soy? How alternatives stack up". USA Today. Feb 22, 2015. Retrieved 2019-09-29.
  6. ^ "Natural Grocers stores planned in Denver area". USA Today. May 27, 2015. Retrieved 2019-09-29.
  7. ^ Tom Lotshaw (April 21, 2013). "Natural Grocers to open". Daily Inter Lake. Kalispell, MT. Retrieved 2018-01-23.
  8. ^ "What We Won't Sell and Why". Vitamin Cottage Natural Grocers. Retrieved 2018-01-23.
  9. ^ "An Upscale Bounty, and a Thankful Shopper". USA Today. November 22, 2013. Retrieved 2019-09-29.
  10. ^ Davis, Joyzelle (2008-03-14). "Vitamin Cottage stressing food in new name". Rocky Mountain News. Retrieved 2008-07-02.

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