|Predecessor||Supermarkets General Corp.|
|Founded||Woodbridge, New Jersey in 1968|
|Headquarters||Montvale, New Jersey, United States|
Number of locations
|Northeastern United States|
|Paul Hertz (President & CEO) of A&P|
Number of employees
|Parent||The Great Atlantic & Pacific Tea Company|
Pathmark is an American chain of supermarkets that is a subsidiary of The Great Atlantic & Pacific Tea Company, which is based in Montvale, New Jersey. It was founded in 1968 when its then parent, Supermarkets General Corporation, pulled out of the ShopRite retailers' cooperative and decided to go into business for itself as a competitor to ShopRite, Grand Union, and other chains in its market area including its now parent-company sibling A&P.
As of January 2008, there were 132 Pathmark stores in Delaware, New Jersey, New York, and Pennsylvania. Before A&P's buying Pathmark, Supermarket News ranked Pathmark No. 31 in the 2007 "Top 75 North American Food Retailers" based on Pathmark's fiscal year 2006 estimated sales of $4.1 billion. Based on 2005 revenue, Pathmark was the 67th largest retailer in the United States.
Pathmark is well known by baby-boomers for its radio and television commercials starring character actor James Karen, who was the chain's spokesperson for more than 20 years. Pathmark's original spokesperson was Arlene Francis, who appeared in its commercials beginning almost immediately after Pathmark broke off from ShopRite. Peter "Produce Pete" Napolitano has starred in many of the company's commercials since 2001.
Pathmark began when some of the supermarkets of the Wakefern Food Corporation, parent company of ShopRite, broke away in 1968, as some independent New Jersey grocers felt they needed to compete better with large supermarket chains. Some members of the cooperative agreed to operate their stores under the ShopRite name. Wakefern was both a wholesale operation and a retail operation; among its members was a subgroup, Supermarkets Operating Co., in Union, New Jersey formed in 1956 by Alex Aidekman, Herb Brody, and Milt Perlmutter. This company opened ShopRites; in 1963 it branched into nonfood retail by acquiring Crown Drugs.
Supermarkets Operating Co. and General Super Markets (another subgroup within Wakefern) merged in 1966 to become Supermarkets General Corporation, with Perlmutter as president. Supermarkets General operated 75 ShopRites across Connecticut, Delaware, New Jersey, New York, and Pennsylvania by 1966, with annual sales of about $420 million. Supermarkets General achieved high volume by opening large stores in densely populated areas and keeping prices low on both nationally branded-goods and private-label items.
1968: The birth of Pathmark
In 1968, Supermarkets General left the Wakefern cooperative, renaming its ShopRite stores Pathmark. Although Supermarkets General had other holdings, including the recently acquired Genung's, Howland's, Goerke's and Steinbach department store chains (the first three eventually were merged into Steinbach in the 1970s) and Rickel Supermart home centers, Pathmark was its major operation. These Pathmarks included not only supermarkets (33 of which had a drug department with a pharmacy) but 11 freestanding drugstores and 11 gasoline stations.
Pathmark's 81 supermarkets were accounting for about 85 percent of Supermarkets General's sales and 80 percent of its earnings in 1969.
The number of Pathmark supermarkets had reached 91 in October 1971, with 38 others either a gas station or a drugstore. In May 1972, all but 2 of the 96 supermarkets began operating seven days a week, and around the clock during the work week ("TWEN-ty four hours a day," in the words of television spokesman/actor James Karen, from the 1970s to the early 1990s.) It was the first New York-area supermarket chain to have stores with overnight hours. (Many Pathmarks continue to have overnight hours, although more recently, some have ended "around-the-clock" shopping, often closing at midnight.)
In 1975, Pathmark, as part of a negotiated deal with the United Farm Workers, agreed to lead a delegation of East Coast-based supermarket chains to lobby the California Legislature on the passage of the first legislation in the nation that provided a mechanism for farmworkers to choose union representation by secret ballot. The legislation ended the conflict between the Teamsters and UFW.
In 1977, after relative stagnation, Pathmark opened its first Super Center, a larger, discount grocery store which also offered health and beauty aids, small appliances, and videotape rentals. These 50,000-square-foot (4,600 m2) units generally were expanding and renovating existing stores. By December Pathmark had pharmacies in 81 of its 103 supermarkets, horticulture departments in 64, bakery departments in 60, and "mini-bank branches" in 13. In its 1977 annual report, Supermarkets General claimed its sales per store were the highest in the industry. "Pathmark does more than three times the business in a store only 33% larger than the industry average," the report said.
In its 1978 annual report, Supermarkets General claimed Pathmark had become the top supermarket chain in the New York area, with a 15-percent sales share. Twelve of its 109 stores now were Super Centers. That year, Pathmark sales volume was $1.8 billion; the chain contributed 82 percent to corporate profits. About 60 percent of the volume was generated in stores opened, enlarged, or substantially remodeled in the mid-1970s. Perlmutter died in 1978 and was succeeded by Herb Brody as chief executive officer of Supermarkets General.
Pathmark sales reached $2.8 billion in 1982, when it was the nation's 10th-largest supermarket chain. Of the 121 units, 62 were Super Centers, 27 included a Barnes & Noble mini-bookstore, 19 had a cheese shop, and 13 were freestanding drug stores. Pathmark continued to dominate Supermarkets General's sales and operating profits, with 87 and 83 percent of the corporate total respectively. Pathmark opened its first Manhattan superstore, a 42,600-square-foot (3,960 m2) unit, in Pike Slip, near Chinatown, in 1983. The chain was still No. 1 in the New York metropolitan area in 1985, with a 12.5 percent sales share.
To foil a takeover bid by Dart Group Corp., management took Supermarkets General private in a $2.1 billion leveraged buyout in 1987, in which Merrill Lynch Capital Markets Inc. received 55 percent of the shares, Equitable Life Assurance Society of the U.S., 35 percent, with management retaining 10 percent. Servicing the debt ($1.6 billion in early 1990, half of it in junk bonds) soon proved a problem. The company sold 25 of its free-standing drug stores in New Hampshire and Massachusetts to the Mellville Corp., which at the time operated CVS Stores.
Although corporate sales reached $6 billion in fiscal 1989 (which ended January 28, 1989), the 51-unit Rickel subsidiary was performing poorly, while Pathmark, now with 142 stores, had slipped to third place in the New York area. Many Pathmark units had become, according to a Forbes article, "unkempt, dirty, and outmoded." The article goes on with "continues to stock scores of the dreary no-frills offerings customers have shunned for years." Merrill Lynch fired Chief Executive Kenneth Peskin, replacing him with Jack Futterman. The only bright spot for the parent company was its 66-unit Purity Supreme division, consisting of Massachusetts grocery and convenience store chains acquired in 1984. This division was sold in 1991 for about $265 million. (Supermarkets General's department stores had been sold in 1986.)
Supermarkets General lost money in each fiscal year from 1988 to 1993, and sales volume annually during FY 1989 to 1993. In fiscal 1993 it lost a record $617 million on sales of $4.34 billion, mainly reflecting a $600 million writedown of goodwill (the premium paid in excess of assets) in the 1987 buyout. The company's interest payments, averaging between $160 million and $180 million yearly on its debt, were hampering its efforts to modernize its stores and keep pace with competitors. Pathmark now had 146 supermarkets, 33 freestanding drug stores, and 7 distribution-processing facilities.
In March 1993, Supermarkets General wanted to take Pathmark public, but backed off due to insufficient investor interest. That October, in a corporate reorganization, Supermarkets General Corp., a subsidiary of Supermarkets General Holdings Corp., changed its name to Pathmark Stores, Inc.; in essence, it recapitalized $1.3 billion in outstanding debt. Pathmark lowered its interest costs, from 13 percent to 9 percent of revenue, increasing cash flow, which allowed Pathmark to increase capital investment. Rickel was spun off; it was sold in 1994.
Pathmark now was betting on stores larger in size than its Super Centers. The Pathmark 2000 format, introduced in 1992, consisted of units up to 64,000 square feet (5,900 m2). In 1995 there were 27 such stores, including some remodeled Pathmarks. The stores emphasized perishables, including produce, seafood, baked goods, flowers, plus health and beauty aids, in hoping to compete with drug store and discount competitors. These goods had higher profit margins than packaged groceries. Pathmark 2000 stores also featured a customer service desk for product returns, video rentals, film processing, and UPS delivery; and restrooms with tables for changing diapers. There were 44 such stores in May 1996, with 53 in February 1997.
In 1994, Pathmark added to its private-label products, introducing an upscale line, Pathmark Preferred, to its generic and mid-tier brands. Pathmark's over 3,300 private-label items were accounting for about 24 percent of its sales. In late 1995, a Long Island Pathmark launched Chef's Creations, which offered a menu of entrees, side dishes, and salads, made daily by a team of chefs. In late 1996, Pathmark introduced Chef's Creations To Go, fresh, prepackaged meals for takeout, offering choice entrees and side dishes in microwavable containers. An outside manufacturer was preparing these meals to Pathmark's specifications.
By summer 1994, Pathmark regained popularity among New Yorkers, according to one survey that found it to be the city's most popular supermarket chain. About one-sixth of city residents were regular Pathmark shoppers; most of those cited its low prices. The top-ranking chain in Brooklyn, the Bronx, and Staten Island, Pathmark now was operating 17 superstores in the city. Meanwhile, Pathmark's eight Connecticut units had declining sales each quarter. In 1992, two of the Connecticut stores were converted to a new deep-discount drug store format, Pathmark Super-Drug. By 1994, another four Connecticut Pathmarks were converted. Pathmark Super-Drug stores were modeled after similar chains, such as Phar-Mor and RX Place (operated by Woolworth).
Pathmark was named 1995 "Pharmacy Chain of the Year" by the magazine Drug Topics, the first time a supermarket had won the award. Of Pathmark's 142 supermarkets, all had pharmacies except 6 found in shopping centers where there were lease restrictions. According to Pathmark, it was the leader in filling prescriptions in the New York area, and was participating in over 200 major insurance plans. Prescriptions accounted for nearly 7 percent of Pathmark's sales volume in 1994. Futterman, Pathmark's chief executive officer, is, in fact, a registered pharmacist.
In June 1995, Pathmark reduced its pharmacy operations, selling 30 of its 36 freestanding drugstores to Rite Aid Corp. for $60 million. These pharmacies had accounted for sales of $145 million in FY 1995, about 3.5 percent of Pathmark's total. A company executive said that although the 30 stores were profitable, Pathmark had decided to concentrate on supermarket pharmacies, which were more efficient and attractive to customers. Pathmark's remaining drugstores, all in Connecticut, were closed in 1995 and 1996. In September 1998, Pathmark's two remaining Connecticut supermarkets, in Bridgeport and Norwalk, were closed, signaling Pathmark's exit from New England.
Construction began in August 1997 on Pathmark's controversial $14.5 million supermarket on 125th Street in Manhattan's East Harlem. This 53,000-square-foot (4,900 m2) unit was the largest supermarket in Harlem, and had been bitterly opposed by owners of neighborhood convenience stores. This Pathmark was expected to generate hundreds of construction jobs, and within the store, which would include a pharmacy and a Chase bank branch. Pathmark was planning its biggest Bronx store in 1998: a 55,000-square-foot (5,100 m2) unit on 10 acres (40,000 m2) in the blighted area east of Crotona Park.
Supermarkets General cut its losses in fiscal year 1994 (ending January 29, 1994, which the company defined as 1993) to $17 million (excluding extraordinary items and accounting changes) on net sales of $4.21 billion. It had its first profitable year in fiscal year 1995 (ended January 28, 1995) since fiscal year 1987, earning $10 million (not counting a $13 million credit for prior losses) on $4.21 billion in net sales. Pathmark sales were $3.84 billion and $3.79 in fiscal 1994 and 1995 respectively.
In fiscal year 1996 (ending February 3, 1996), Supermarkets General had net income of $77 million on sales of $3.97 billion. Pathmark's sales were $3.85 billion. In fiscal year 1997 (ending February 1, 1997), the parent company had a net loss of $20 million on sales of $3.71 billion. This included a charge the company took for the upcoming sale of 12 unprofitable Pathmark stores, mostly in southern New Jersey. Pathmark's supermarket sales came to all but $9 million of the corporate total. Same-store sales decreased 2.8 percent from the previous fiscal year, primarily due to heavy competition. James Donald, Futterman's successor as chief executive officer, laid off over 200 employees at Pathmark's Woodbridge, New Jersey headquarters in March 1997.
In 1997, Woodbridge was home to Pathmark's corporate headquarters, and distribution facilities for dry groceries, meat, dairy, and delicatessen products, plus a distribution facility for frozen food in Dayton, New Jersey, a complex for dry groceries in New Brunswick, New Jersey; and one for general merchandise (health care, beauty products, pharmaceuticals, and tobacco) in Edison, New Jersey. It had processing facilities for delicatessen products in Somerset, New Jersey and for banana ripening in Avenel, New Jersey. Pathmark's stores ranged from 26,000 to 66,500 square feet (6,180 m2) in size. All but five were either Pathmark 2000 or Super Center stores, and all but seven included a pharmacy.
In October 1997 Pathmark announced that C&S Wholesale Grocers of Brattleboro, Vermont would take over its distribution facilities and become the chain's supplier for almost all groceries and perishables. Pathmark received $50 million from the deal, which was used towards its $1.47 billion debt.
In 1999, Pathmark proposed a sale of Royal Ahold, a Dutch supermarket company which operated Edwards stores in the New York area. Under the terms of the deal, Edwards Super Food Stores would become Pathmarks. The sale was abandoned after the FTC rejected Ahold's offer to divest overlapping stores, saying the offer would "not preserve competition" in the New York area. Ahold decided to cancel the acquisition; in 2000 it announced that it would rebrand Edwards stores as Stop & Shop.
Because the FTC did not allow Pathmark's acquisition plans, it filed for bankruptcy in July 2000, recovering early the next year. Pathmark, in 2001, bought six Grand Union supermarkets that Ahold was unable to buy. In 2005, the Yucaipa Companies bought a 40 percent stake in Pathmark.
In February 2007, Pathmark partnered with Wild Oats Markets by adding Wild Oats-brand private label goods to the 141 Pathmarks. Approximately 150 organic and natural products were included in the partnership, among them: Italian sodas, balsamic vinegar, organic fruit spreads, and flatbread crackers.
The A&P Takeover
Later in 2007, The Great Atlantic & Pacific Tea Company purchased Pathmark for $665 million; pending shareholder approval, along with complying with anti-trust laws. Conditions for the acquisition included the sale of six Pathmarks to competitors. Pathmark and A&P remained separate banners. Employees working at the store level remained with their respective banners, while those "higher up" were consolidated. The merger was approved on December 3, with the sale completed that month.
In spring 2008, Pathmark introduced a "price impact" store concept, under the Pathmark Sav-A-Center brand. This format was introduced to remodeled stores in Irvington and Edison, New Jersey. The Sav-A-Center name had been used for A&P stores in the 1980s, and for an A&P-owned chain of stores in the New Orleans area which were sold in 2007.
After the concept was tested in two stores, A&P announced the conversion of 16 Pathmark Super Centers, plus 8 of the 13 Philadelphia-area A&P Super Fresh stores to the Pathmark Sav-A-Center banner. A&P eventually rolled out the Sav-A-Center branding to Pathmark's website and circulars.
In 2009, several changes were made to Pathmark, among them, the Edison, New Jersey store was closed; the nearby South Plainfield became a Sav-A-Center. (That store closed in 2010.) The North Plainfield store closed as part of the North Edison/South Plainfield store consolidation. Meanwhile, A&P was updating the Super Center branding; these stores received new aisle signs and wall decor to comply with the new Sav-A-Center branding. Most, if not all, of these stores continue to have the aisle signs and wall decor despite Pathmark largely distancing itself from the Sav-A-Center concept.
In autumn 2010, A&P closed 25 stores, including some Pathmarks.
In August 2011, a Super Fresh store opened in the Northern Liberties section of Philadelphia in place of a planned Pathmark, even though A&P, which filed for bankruptcy in December 2010, also owned the Super Fresh chain.
On December 12, 2010, A&P filed for Chapter 11 bankruptcy protection, citing assets of $2.5 billion and debts totaling $3.2 billion. The company emerged from bankruptcy protection on March 13, 2012, making it, and all of its six supermarket divisions, including Pathmark, private.
- All Signs Point to Pathmark for One Stop Shopping (late 1970s)
- Pathmark, Who could ask for anything more (late 1970s)
- Pathmark, We're All Ways There (early 1980s)
- Savings all over means savings over all (early 1980s)
- You're the one who's number one (1983–1988)
- Pathmark, More Value For Your Dollar (1988-1991)
- Count on Pathmark For Savings That (Really) Count (early 1990s)
- Pathmark, Your Place to Really Save (early 1990s)
- Shop Smart, Pathmark Smart (mid-1990s)
- Pathmark, The way it should be! (late 1990s)
- Pathmark, Take a Fresh Look (2000–2002)
- Get a Little More at Pathmark (2002–2004)
- Pathmark, It's about time (2004–2006)
- Go Fresh. Go Local. (2006–2008)
- Fresh For Less (2008)
- Count On Pathmark When It Counts (2008–2009)
- Pathmark! Save all over the place! (2009 – April 2010)
- Where the only prices are low prices. (April 2010 – January 2011)
- Your Store For Value! (January 2011 – March 2011)
- Great Food. Great Value. (March 2011 – Present)
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Supermarkets Operating Co., 1416 Morris Ave., Union, N.J.,
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