El Ahorro Supermarket

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El Ahorro Supermarket is a supermarket chain in Texas. It caters to Hispanic Americans. As of 2010 Rafael Ortega heads the chain.[1] Ortega also owns the La Michoacana Meat Markets chain.[2] The Spanish word "ahorro" means "saving."[3]

As of 2010 El Ahorro had 15 regular stores in Texas. During that year the company entered an agreement with Supervalu, owner of the Save-A-Lot chain.[4] The companies agreed to convert six former Save-A-Lot stores into co-branded Supervalu El Ahorro stores. The partnership that operates the co-branded stores is named Adventure Supermarkets LLC. Of the co-branded stores, three are in Houston, one is in Brownsville, one is in Harlingen, and one is in Victoria.[2] Operations as "Save-A-Lot El Ahorro" began at the end of May 2011.[3] After the Davis Food City chain of stores closed in 2007, some locations were acquired by El Ahorro in 2008.[5]


  1. ^ "Save-A-Lot enters Hispanic supermarket venture". Drug Store News. July 20, 2010. Retrieved August 18, 2011.
  2. ^ a b Hall, Christine (July 21, 2010). "El Ahorro, Save-A-Lot form new Hispanic market". Houston Business Journal. Retrieved August 18, 2011.
  3. ^ a b "Save-A-Lot targets Hispanics with new company, branding". St. Louis Business Journal. July 21, 2010. Retrieved August 17, 2011.
  4. ^ Duff, Mike (July 26, 2010). "Supervalu Arranges Save-A-Lot Joint Venture To Gain a Lot with Latinos". BNET. Archived from the original on 2010-10-16. Retrieved August 18, 2011.
  5. ^ "Are Any Davis Food City Locations Still Open?". HAIF - Houston's Leading News Forum. Retrieved 24 June 2019.

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