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|Traded as||LSE: GAW|
|Founded||London, United Kingdom (1975 )|
|Headquarters||Nottingham, United Kingdom|
|Revenue||£123.5 million (2014)|
|£12.3 million (2014)|
|£8.007 million (2014)|
|Total assets||£35.069 million (2014)|
|Total equity||£34.476 million (2014)|
Games Workshop Group PLC (often abbreviated as GW) is a British miniature wargaming manufacturing company. Games Workshop is best known as developer and publisher of the tabletop wargames Warhammer Age of Sigmar, Warhammer 40,000 and The Lord of the Rings Strategy Battle Game. The company is listed on the London Stock Exchange with the symbol GAW.L. The company's British operating subsidiary company is Games Workshop Limited.
- 1 Overview and history
- 2 Miniature games
- 3 Citadel Paints
- 4 Role-playing games
- 5 Board games
- 6 Video games
- 7 Events
- 8 Worldwide campaigns
- 9 Magazines
- 10 Spots the Space Marine Controversy
- 11 Other media
- 12 References
- 13 External links
Overview and history
Founded in 1975 at 15 Bolingbroke Road, London by John Peake, Ian Livingstone, and Steve Jackson (not to be confused with U.S. game designer Steve Jackson), Games Workshop was originally a manufacturer of wooden boards for games such as backgammon, mancala, Nine Men's Morris, and Go. It later became an importer of the U.S. role-playing game Dungeons & Dragons and then a publisher of wargames and role-playing games in its own right, expanding from a bedroom mail-order company in the process.
In order to promote their business and postal games, create a games club, and provide an alternative source for games news, the newsletter Owl and Weasel was founded in February 1975. This was superseded in June 1977 by White Dwarf.
From the outset, there was a clear, stated interest in print regarding "progressive games", including computer gaming, which led to the departure of traditionalist John Peake in early 1976 and the loss of the company's main source of income. However, having successfully obtained official distribution rights to Dungeons & Dragons and other TSR products in the U.K., and maintaining a high profile by running games conventions, the business grew rapidly. It opened its first retail shop in April 1978.
In early 1979, Games Workshop provided the funding to found Citadel Miniatures in Newark-on-Trent. Citadel would produce the metal miniatures used in its role-playing games and tabletop wargames. The "Citadel" name became synonymous with Games Workshop Miniatures, and continues to be a trademarked brand name used in association with them long after the Citadel company was absorbed into Games Workshop. For a time, Gary Gygax promoted the idea of TSR, Inc. merging with Games Workshop, until Steve Jackson and Ian Livingstone backed out.
The company's publishing arm also released U.K. reprints of American RPGs such as Call of Cthulhu, Runequest, Traveller, and Middle-earth Role Playing, which were expensive to import (having previously done so for Dungeons & Dragons since 1977).
In 1984, Games Workshop ceased distributing its products in the U.S.A. through hobby games distributors and opened its Games Workshop (U.S.) office. Games Workshop (U.S.), and Games Workshop in general, went through a large growth phase in the late '80s, listing over 250 employees on the payroll by 1990.
Following a management buyout by Bryan Ansell in December 1991, Games Workshop refocused on their most lucrative lines, namely their miniature wargames: Warhammer Fantasy Battle (WFB) and Warhammer 40,000 (WH40k). The retail chain refocused on a younger, more family-oriented market. The change of direction was a great success and the company enjoyed growing profits, but in the move, the company lost some of its old fan base. The complaints of old customers led a breakaway group of two company employees to publish Fantasy Warlord in competition with Games Workshop, but this met with little success. Games Workshop expanded in Europe, the U.S.A., Canada, and Australia, opening new branches and organizing events in each new commercial territory. The company was floated on the London Stock Exchange in October 1994. In October 1997, all U.K.-based operations were relocated to the current headquarters in Lenton, Nottingham. This site now houses the corporate headquarters (HQ), the White Dwarf offices, mail order operations, production and distribution facilities for Europe, and the creative teams behind the miniatures and games' designs.
By the end of the decade though, the company was having problems with falling profits, and blame was placed on the growth in popularity of collectible card games such as Magic: The Gathering and Pokémon T.C.G..
In recent years, Games Workshop has been attempting to create a dual approach that will appeal to older customers while still attracting a younger audience. Previously, most of their special characters and vehicles were cast in white metal or pewter, but by the 2000s, most of them were replaced by plastics. With this shift, Games Workshop has been able to offer greater variety in the armies offered with introductory box sets (for instance the Space Marines in the 2nd Edition Warhammer 40,000 box had two ten-man tactical squads, while the 5th Edition has a tactical squad, terminator squad, dreadnought, and captain). This change brought about the creation of "initiatives" such as the "Fanatic" range, supporting more marginal lines with a lower-cost trading model. (The Internet is used widely in this approach to collect ideas and playtest reports.) However, the Fanatic line has been mostly dropped, leaving Games Workshop to concentrate more on the younger demographic. Games Workshop has also contributed to designing and making games and puzzles for the popular television series The Crystal Maze.
The release of Games Workshop's third "core" miniature wargame, The Lord of the Rings Strategy Battle Game (LoTR SBG), in 2000 showed an intention to find a new audience with a simple, yet effective and flexible, combat system.
Other key innovations have been to harmonize their core products and to branch out into new areas of growth. The acquisition of Sabretooth Games (card games), the creation of the Black Library (literature), and their work with THQ (computer games), have all enabled the company to diversify into new areas and possibly bring old gamers back "into the fold". Plus, it introduced the games to entirely new audiences.
In late 2009, Games Workshop issued a succession of cease and desist orders against various Internet sites it accused of violating its intellectual property. The reaction of the fan community was generally anger and disappointment, as many of the sites receiving letters were viewed as sites that had supported various Games Workshop games during periods when the company itself was not supporting or selling them.
On May 16, 2011, Maelstrom Games announced that Games Workshop had revised the terms and conditions of their trade agreement with independent stockists in the U.K. The new terms and conditions restricted the sale of all Games Workshop products to within the European Economic Area.
On June 16, 2013, WarGameStore, a U.K.-based retailer of Games Workshop products since 2003, announced further changes to Games Workshop's trade agreement with U.K.-based independent stockists In a move designed to restrict sales of their products in the U.K. by Internet-based retailers, starting November 17, 2013, Games Workshop only allows U.K.-based retailers to sell their products online if they also offer them through a "bricks-and-mortar" retail store. Games Workshop's business model is based on the recruitment and retention of players of their games through face-to-face contact in a store-based environment. They view Internet retailers as undermining this business model in that they both siphon sales away from stores and make no contribution to player recruitment and retention.
Alongside the UK publishing rights to several American role-playing games in the 1980s (including The Call of Cthulhu, Runequest and Middle-earth Role Playing) Games Workshop also secured the rights to produce miniatures and/or games for several classic British science fiction properties such as Doctor Who and several characters from 2000 AD including Rogue Trooper and Judge Dredd. Alongside the rights to reprint ICE's Middle Earth Role Playing Citadel Miniatures acquired the rights to produce 28mm miniatures based on Lord of the Rings and The Hobbit.
In conjunction with the promotion of The Lord of the Rings film trilogy in 2001, Games Workshop acquired the rights to produce a skirmish wargame and miniatures, using the movies' production and publicity art, and information provided by the original novels by J.R.R. Tolkien. (Although it should be noted that the current line uses 25mm scale). The rights to produce a role-playing game using the films' art and both the book and the movies' plots and characters were sold to another firm, Decipher, Inc.. Games Workshop was also able to produce a Battle of Five Armies game based on a culminating episode in The Hobbit, although this game was done in 10 mm scale.
On 10 February 2011, Warner Bros. Consumer Products has announced that it extended its six-year agreement with Games Workshop, continuing its exclusive, worldwide rights to produce tabletop games based on "The Hobbit" and "The Lord of the Rings." Games Workshop announced plans to expand their offerings of battle-games and model soldiers, and to continue to develop and increase offerings based on J.R.R. Tolkien’s fantasy books.
Games Workshop has expanded into several divisions/companies producing products related to the Warhammer universe.
- Games Workshop now produces the tabletop wargames, Citadel miniatures.
- Forge World makes complementary specialist resin miniatures and conversion kits as well as Specialist Games range. Forge World is also responsible for the Warhammer Historical line of historical wargames rules, including Warhammer Ancient Battles, all of which were previously published by as a component of Black Library.
- BL Publishing is the fiction, board game and roleplaying game publishing arm of Games Workshop. They comprise several separate imprints; The Black Library, Black Flame and Solaris Books. Warp Artefacts used to produce merchandise based on Games Workshop's intellectual property; they are now folded into BLP as BL Merchandise.
The company is seen to have hard-to-reproduce, unique Intellectual Property, and a good export record. Sales slowed around 1999-2000 due to supply chain issues, but quickly rebounded a few years later.
The group reported revenues of £123.1 million in 2011. This is a reduction in revenue of £3.4 million on 2010 but still translated to an operating profit of £15.3 million. In 2011 the company averaged 1,901 staff across all activities.
Games Workshop previously produced miniature figures via an associated, originally independent, company called Citadel Miniatures while the main company concentrated on retail. The distinction between the two blurred after Games Workshop stores ceased to sell retail products by other manufacturers, and Citadel was effectively merged back into Games Workshop.
Current core games
The following games are in production and widely available.
- Warhammer: Age of Sigmar (released 2015)
- Warhammer 40,000 (Seventh Edition, 2014)
- The Lord of the Rings Strategy Battle Game (The Hobbit Strategy Battle Game)
All of these game systems have had expansion rules and supplements for them, including War Of The Ring and Battlehosts for The Lord of the Rings SBG and Cities of Death, Apocalypse, Planetstrike and Planetary Empires for Warhammer 40,000.
Out of print
Warhammer Fantasy was discontinued in July 2015 in favor of the current game system Age of Sigmar. The change was set up over a string of supplements released for the eighth edition of WFB centered on the End Times which led to the almost total destruction of the Warhammer world and the death of most of the world's population. Moving the timeline forward into the Age of Sigmar with the return of the long-lost founder of the human empire worshipped as a god.
These games are aimed at the "veteran" gamers. These are gamers who are more experienced in the core games produced by Games Workshop. This is because the rules and the complexity of tactics inherent in the systems are often more in-depth than the core games. This also includes games that aren't necessarily more complex, but have a smaller more specialized target audience.
Warhammer Fantasy universe
- Blood Bowl - an American football style game using fantasy creatures.
- Dreadfleet - a naval combat style board game (limited stock) released on 1 October 2011
- Mighty Empires - a hexagonal tile based campaign supplement
- Mordheim - a skirmish game. An expansion called Empire in Flames was also released
- Warmaster - a game for fighting larger battles with smaller (10 mm) miniatures
Warhammer 40,000 universe
- Battlefleet Gothic - a game which depicts battles between fleets of space ships.
- Epic - a game for fighting larger battles with smaller (6 mm) miniatures (known as Epic Armageddon in its current edition).
- Inquisitor - a skirmish/role play game using larger (54 mm) more detailed miniatures and intended for older gamers.
- Necromunda - a skirmish game set on a hive world which pits gangs of humans against each other, using 2nd edition Warhammer 40,000 rules, which are more detailed than newer editions and more suitable for skirmish games.
- Space Hulk - a two-player game of Space Marines versus Tyranids released in 1989.
The Lord of the Rings universe
- Great Battles of Middle Earth: The Battle of Five Armies - a game for fighting larger battles with smaller (10 mm) miniatures. The game was named after (and initially centred on) the Battle of Five Armies, one of the later scenes in J.R.R. Tolkien's The Hobbit.
- The Strategy Battle Game has now expanded and has recently added many new supplements to the list of its current games and scenarios. In 2009, an expansion for the game entitled 'War of the Ring' was released, allowing players to recreate large scale battles in Middle-Earth. In December 2012, Games Workshop released the first wave of models based on the movie The Hobbit: An Unexpected Journey.
- Aeronautica Imperialis - a game based around Epic scale aircraft combat
Warhammer Fantasy universe
- Advanced HeroQuest
- Kerrunch - a simplified version of Blood Bowl.
- Man O' War - a game of naval combat in a fantasy world. Two expansions were also released, Sea of Blood and Plague Fleet.
- Mighty Warriors - a simplified version of Advanced HeroQuest. More of a light Skirmish game using AHQ minis set in a dungeon.
- Warhammer Quest - a game of dungeon exploration and questing, effectively an updated version of Advanced HeroQuest.
Warhammer 40,000 universe
- Adeptus Titanicus (The original game in the Epic series, which dealt solely with combat between Titans.)
- Codex Titanicus (Expanded rules for the above, adding rules for Ork and Eldar titans.)
- Advanced Space Crusade
- Bommerz over da Sulphur River (Board game using Epic miniatures.)
- Epic 40,000 (The precursor to Epic Armageddon, although some people still use the terms interchangeably, alongside Epic.)
- Gorkamorka (A vehicle skirmish game set on a desert world, revolving principally around rival Ork factions.)
- Digganob (An expansion for Gorkamorka, adding rebel gretchin and feral human factions.)
- Lost Patrol
- Space Fleet (A simple spaceship combat game, later greatly expanded via White Dwarf magazine with material intended for the aborted 'Battleship Gothic', itself later relaunched as Battlefleet Gothic.)
- Space Hulk (Three editions were published; expansions are listed below.)
- Deathwing (An expansion boxed set adding new Terminator weapons and a new campaign.)
- Genestealer (An expansion boxed set adding rules for Genestealer hybrids and psychic powers.)
- Space Hulk Campaigns (An expansion book released in both soft and hard-cover collecting reprinted four campaigns previously printed in White Dwarf.)
- Space Marine (The original Epic-scale game concerning troops and infantry, 1st edition was compatible with Adeptus Titanicus, 2nd with Titan Legions)
- Titan Legions (An update of Adeptus Titanicus, effectively an expansion of Space Marine 2nd edition.)
- Tyranid Attack (An introductory game reusing the boards from Advanced Space Crusade.)
- Ultra Marines (An introductory game reusing the boards from Space Hulk.)
These games were not made by Games Workshop but used similar-style models, artwork and concepts. These games were made by mainstream toy companies and were available in standard toy and department stores rather than just in Games Workshop and speciality gaming stores.
- Battle Masters (published by Milton Bradley)
- HeroQuest (published by Milton Bradley)
- Kellar's Keep (Expansion for Hero Quest)
- Return of the Witch Lord (Expansion for Hero Quest)
- Against the Ogre Horde (Expansion for Hero Quest)
- Wizards of Morcar (Expansion for Hero Quest)
- The Frozen Horror (Expansion for Hero Quest)
- The Magic of the Mirror (Expansion for Hero Quest)
- The Dark Company (Expansion for Hero Quest)
- HeroQuest Adventure Design Kit (Expansion for Hero Quest)
- Adventure Design Booklet (Expansion for Hero Quest)
- Space Crusade (published by Milton Bradley)
- Mission Dreadnought (Expansion for Space Crusade)
- Eldar Attack (Expansion for Space Crusade)
Games Workshop produces a line of acrylic paints (and related compounds) for painting their miniatures. The paints previously went by such names as Citadel Colour. At the end of March 2012, the company announced a new paint range. The new system contained 145+ different colours of paint in nine categories: "Base", "Shade" and "Layer" to replace the foundation, washes, and regular paints, and new "Dry", "Texture", "Glaze", "Edge" "Air" and "Technical". With this switch, they went back to a UK-based manufacturer. Full list of Citadel Paints.
Are acrylic paints formulated for base-coating quickly and easily. They are designed to give a smooth matte finish over black or white undercoats with a single layer. One pot contains 12 ml.
Are acrylic paints with a big range of colours and tones. They are designed to be used straight over Citadel Base paints (and each other) without any mixing. Using several layers allows for rich, natural finish. One pot contains 12 ml.
Are paints formulated to flow over other paints and into the recesses on the models, defining details and accentuating recesses. They dry to provide effective shading for models. One pot contains 24 ml.
Are acrylic paints with same formulation as the Citadel Layer Paints, but with a much lighter shade. One pot contains 12 ml.
Are thicker in consistency than other Citadel paints, used for drybrushing or apply highlights swiftly and easily. One pot contains 12 ml.
Are used to intensify colour, allowing to emphasise the strong colours on a model. With a similar consistency to a Shade, they provide a translucent layer across the colours beneath them that augment the original colour with a new hue. They are also useful for restoring colour to an area that might have been over-highlighted. One pot contains 12 ml.
Is designed to provide an effective solution for detailing bases. They contain a mixture of both coarse and fine grit, which forms a rough, grainy surface that is ideal for drybrushing and ready for further detailing. One pot contains 12 ml.
Formulated to match the colours in the existing Citadel Paint range, these paints are designed for use with airbrush. Ready-thinned and usable straight from the 12 ml.
Encompass nine specialist formulas that are not technically paints and have each been designed to perform a specific painting or modelling role. One pot contains 12 ml.
- Martian Ironearth: Creates a cracked earth effect for the bases of miniatures in a dusty, bleak red.
- 'Ardcoat: Is a gloss varnish that has several uses. Works good for gemstones and lenses, giving them a shiny, reflective appearance.
- Agrellan Earth: Creates a cracked earth effect for use on the bases of miniatures.
- Blood for the Blood God: Provides a gloss, wet look finish that allows to create a realistic blood effect on miniatures.
- Imperial Primer: Is an undercoat paint which is perfect for when a spray undercoat might not be convenient.
- Lahmian Medium: Is a colourless medium which can be mixed with a Layer paint to create glazes. It is also handy for sealing a transfer to a miniature and providing a smooth matte finish.
- Liquid Green Stuff: Is a tool for filling in small gaps on a miniature. It is water-soluble and it can also be filed.
- Nihilakh Oxide: Allows to add a verdigris finish to models. It's an opaque shade that can be applied to the recesses and cracks of a miniature to represent the weathering of brass or bronze.
- Nurgle’s Rot: Is a bright green paint that is perfect for adding pustules, snot, buboes, or even vomit to miniatures.
- Typhus Corrosion: Is designed to add streaks of oily rust. It can be painted into recesses, around rivets, or between panel lines to give a realistic, time-worn appearance to a model.
Several of the miniatures games (e.g. Inquisitor) involve a role-playing element; however, Games Workshop has, in the past, published role-playing games set within the Warhammer universe. Warhammer Fantasy Roleplay was first published in 1986; a second edition appeared in 2005 published by Black Industries, part of GW's fiction imprint BL Publishing.
Warhammer 40,000: Dark Heresy, the first of three proposed role-playing games set in the Warhammer 40,000 universe, was released in late January 2008 and sold out almost immediately.
Immediately following the release of Dark Heresy, Black Industries announced that they would cease producing role-playing supplements in September 2008, in order to focus on the more profitable Warhammer and Warhammer 40,000 novels. A later announcement indicated that the game would continue to be produced by a third-party publisher, Fantasy Flight Games, instead.
As well as republishing and expanding the Dark Heresy game, Fantasy Flight Games have subsequently published four other roleplaying games; Rogue Trader,Deathwatch, Black Crusade, and Only War, set in the same Warhammer 40,000 universe and employing similar mechanics. In 2009, Fantasy Flight also released a new edition of Warhammer Fantasy Roleplay, featuring all new mechanics, along with a number of expansions.
Out of print
- Golden Heroes - a superhero roleplaying game, published in 1984 after initially being published on an amateur basis.
- Judge Dredd: The Role-Playing Game - published under license in 1985.
- Stormbringer - the third edition of the game, published jointly with Chaosium in 1987.
- Runequest - GW published the second and third edition rules in the UK.
- Call of Cthulhu - GW published the second and third edition rules in the UK
Out of print, republished
The following games are technically out of print in their original editions, but have had new versions (in some cases heavily revised and in some cases with additional game expansions) published by Fantasy Flight Games, and these new editions are still in print.
- Dark Heresy - an RPG based in the WH40k Universe where players control one member of an Inquisitor's war band.
- Warhammer Fantasy Roleplay
Games Workshop had a strong history in boardgames development, alongside the miniatures and RPGs. Confusingly, several may have had roleplaying elements, or for that matter had miniatures included or produced.
Licensing for an undisclosed proportion of Games Workshop's back catalogue of board games was transferred to Fantasy Flight Games as part of the same transaction which included Black Library's Role Playing Games. Fantasy Flight has already republished revised editions of a number of these games. At the time of the announcement, Black Library had only one boardgame in print, the 4th Edition of "Talisman". Fantasy Flight has subsequently released revised editions of Talisman and of other former Games Workshop boardgames.
- Assassinorum: Execution Force
- The Horus Heresy: Betrayal at Calth
- Deathwatch: Overkill
- Warhammer Quest: SILVER TOWER
- Lost Patrol
Out of print
- Apocalypse (not to be confused with the expansion Warhammer 40,000 Apocalypse)
- Battle for Armageddon
- Chaos Attack (Expansion for Battle for Armageddon)
- Block Mania - 2000AD Judge Dredd setting
- Mega Mania (Expansion for Block Mania)
- Blood Royale (multiplayer, battle and resource game of medieval Europe)
- Chainsaw Warrior (solo play game)
- Cosmic Encounter (under license)
- Curse of the Mummy's Tomb
- Dark Future (similar to Car Wars)
- Doctor Who - The Game of Time and Space (1980)
- Doom of the Eldar
- Gobbo's Banquet
- Hungry Troll and the Gobbos
- Judge Dredd (see 2000 AD character Judge Dredd for background)
- Kings and Things (under license)
- Oi! Dat's My Leg!
- Quirks (under license)
- Railway Rivals (under license)
- Rogue Trooper (see 2000 AD character Rogue Trooper for background)
- Space Hulk
- Super Power
- Trolls in the Pantry
- Valley of the Four Winds
- The Warlock of Firetop Mountain (based on the Fighting Fantasy game book)
Out of print, republished
The following games are technically out of print in their original editions, but have had new versions (in all cases heavily revised and in some cases with additional game expansions) published by Fantasy Flight Games, and these new editions are still in print.
- Chaos Marauders - A boardgame of 'orcish mayhem'.
- Fury of Dracula
- Horus Heresy
- Warrior Knights
Games Workshop licensed or produced several ZX Spectrum games in the early years, none of which were based in the usual Warhammer settings:
- Apocalypse (1983) based on the original boardgame
- Argent Warrior (1984) Illustrated adventure
- Battlecars (1984) 2 player racing game written in BASIC
- Chaos (1985) multiplayer turn based "board" game, written by Julian Gollop
- D-Day (1985) based on the Normandy Landings
- HeroQuest (1991) based on the MB board game
- Journey's End (1985) text adventure
- Key Of Hope, The (1985) text adventure
- Ringworld (1984) text adventure
- Runestone (1986) text adventure
- Talisman (1985) multiplayer turn based "board" game
- Tower Of Despair (1985) text adventure, also released for the Commodore 64.
Many video games have been produced by third parties based on the Warhammer universes owned by the firm. These include (miniature game they are based on is included in parentheses after the game name):
- Space Crusade (Space Crusade) and 1 sequel for the Amiga.
- Dark Omen (RTT game based on Warhammer Fantasy Battles)
- Shadow of the Horned Rat (RTT game based on Warhammer Fantasy Battles)
- Space Hulk (Space Hulk)
- Space Hulk: Vengeance of the Blood Angels (Space Hulk)
- Final Liberation (Epic 40,000 - Space Marines, Imperial Guard, Orks)
- Fire Warrior (Warhammer 40,000 - Tau)
- Blood Bowl (1995), published by MicroLeague
- Dawn of War (Warhammer 40,000 - Space Marines, Orks, Eldar, Chaos Space Marines)
- Chaos Gate (Warhammer 40,000 - Space Marines, Forces of Chaos)
- Rites of War (Warhammer 40,000 - Eldar, Space Marines, Tyranid)
- Mark of Chaos (Warhammer - The Empire, High Elves, Hordes of Chaos, Skaven, Orcs and Goblins, Dwarves)
- Battle March (Add-on) (Armies same as Mark of Chaos, also: Dark Elves)
- Squad Command, a turn based strategy game which focuses on a squad of Ultramarines fighting Chaos Space Marines.
- Warhammer Online: Age of Reckoning, a Warhammer MMORPG by Mythic Entertainment.
- Dawn of War II, a sequel to Dawn of War focusing less on base-building and more on squad tactics. (Warhammer 40,000 - Space Marines, Orks, Eldar, Tyranids)
- Blood Bowl (2009) (Blood Bowl)
- Space Marine, an Action/RPG game featuring the Ultramarines Space Marines.
- Warhammer Online: Wrath of Heroes, a Warhammer MOBA game developed by BioWare Mythic (cancelled).
- Warhammer 40,000: Eternal Crusade, a massively multiplayer online third-person shooter game developed by Behaviour Interactive.
- Total War: Warhammer, a Real-time and Turn-based Strategy game, part of SEGA and Creative Assembly's Total War Series (Warhammer Fantasy - Empire, Vampire Counts, Dwarves,Orcs and Chaos playable)
There were yearly Games Day events held by Games Workshop which featured the Golden Demon painting competition, news stands for upcoming models, sale stands as well as tables to play on. In 2014 a new event called 'Warhammer Fest' was held as a substitute for the traditional Games Day event. Warhammer Fest shares a lot of similarities with the traditional Games Day event, for example Warhammer Fest continues to host the classic Golden Demon painting competition. Warhammer Fest is more focused on the interaction between the customers and the sculptors and painters from the Design Studio and 'Eavy Metal team with demonstration pods and seminars running back to back throughout the event alongside the key elements of the old event.
Games Workshop has run numerous Worldwide Campaigns for its three core game systems. In each campaign, players are invited to submit the results of games played within a certain time period. The collation of these results provides a result to the campaign's scenario, and in the case of Warhammer, often goes on to impact the fictional and gameplay development of the fictional universe. Although in the past, campaign results had to be posted to the United Kingdom to be counted, the more recent campaigns have allowed result submission via the Internet.
Each Warhammer campaign has had a new codex published with the rules for special characters or "incomplete" army lists. Below are listed the Games Workshop Worldwide Campaigns (with the campaign's fictional universe setting in parentheses):
- 1995 - The Battle of Ichar IV (Warhammer 40,000)
- 2000 - Third War for Armageddon (Warhammer 40,000)
- 2001 - Dark Shadows (Warhammer)
- 2003 - Eye of Terror (Warhammer 40,000)
- 2004 - Storm of Chaos (Warhammer)
- 2005 - The War of the Ring (The Lord of the Rings Strategy Battle Game)
- 2006 - The Fall of Medusa V (Warhammer 40,000)
- 2007 - The Nemesis Crown (Warhammer)
- 2011 - Scourge of the Storm (Warhammer)
These Campaigns were run to promote its miniature wargames, and attracted interest in the hobby, particularly at gaming clubs, Hobby Centres and independent stockists. Forums for the community were created for each campaign (in addition to those on the main site), as a place to "swap tactics, plan where to post your results, or just chat about how the campaign is going." In some cases special miniatures were released to coincide with the campaigns; the promotional "Gimli on Dead Uruk-hai" miniature, for example, was available only through the campaign roadshows or ordering online. As a whole these events have been successful; one, for example, was deemed "a fantastic rollercoaster", with thousands of registered participants.
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Games Workshop's best known magazine is White Dwarf, which in the UK has now passed over 400 issues (as of 30/3/2013). Nine different international editions of White Dwarf are currently published, with different material, in five languages. Originally a more general roleplaying magazine, since around issue 100 White Dwarf has been devoted exclusively to the support of Games Workshop productions.
Games Workshop also published Fanatic Magazine in support of their Specialist Games range, but this was discontinued in print form after issue 10. Fanatic was preceded by a number of newsletters, devoted to the particular games. After the cancellation of Fanatic Magazine, an electronic form, known as "Fanatic Online" was published from Games Workshop's Specialist Games website. With the re-launch in 2008 of Games Workshop's global web store, starting with a revamped US site, it was announced that the Specialist Games site would no longer be updated and that Specialist Games content would be published within the Games Workshop website proper; this has also meant the end of Fanatic Online.
There was also the Citadel Journal, intended as a "deeper" magazine for modelling enthusiasts and more experienced gamers. It often featured unusual rules and armies, and was occasionally used as an outlet for test rules. Under some editors, they also published fan fiction and fan art. This is no longer published.
For a brief period in the mid-1980s GW took over publication of the Fighting Fantasy magazine Warlock from Puffin Books who had produced the first 5 issues. The magazine turned into a general introductory gaming magazine but was discontinued after issue 13.
There was also a fortnightly series called "Battle Games in Middle Earth", which came with a single or several free Lord of the Rings SBG miniatures. Though the miniatures were made by Games Workshop, the magazine itself was written by SGS (part of Games Workshop) and published by De Agostini. It was published in Ireland, the United Kingdom, the Netherlands, France, Germany, Spain, Austria, Australia, New Zealand, and Poland. The magazine became more popular than the publishers had anticipated, and the deadline was extended several times and ended on Pack 91. Battle Games in Middle Earth was reported as being the biggest selling partwork magazine in De Agostini's history.
Spots the Space Marine Controversy
Games Workshop issued a trademark complaint against retailer Amazon, specifically relating to the novel Spots the Space Marine, claiming it violated their European 'space marine' trademark. This led to an internet backlash from commentators such as Cory Doctorow and digital rights group the Electronic Frontier Foundation, who questioned the right of Games Workshop to trademark the term. As of 8 February 2013, Spots the Space Marine reappeared on Amazon. Games Workshop has issued no further legal action.
From 1997 to 2005, Black Library published INFERNO!, a magazine of short stories, artwork, and other features set in the various fictional universes of Games Workshop, and regularly featuring that of Warhammer 40,000.
Starting in 2010, Black Library has started producing a monthly eBook only publication, called "Hammer and Bolter" with the focus on short stories set in the different Games Workshop universes.
In the late 1980s the death metal band "Bolt Thrower" wrote lyrics dedicated to the Warhammer 40,000 universe and used 40k artwork on their second album cover.
In the early 1990s, Games Workshop created its own short-lived record company, Warhammer Records. The only band under this label was D-Rok (who published one album, Oblivion, in 1991). A fragment of D-Rok's song "Get Out of My Way" was used in the computer game "Space Hulk", published by Electronic Arts in 1992.
In the early 2000s, the German label Art of Perception produced a 12 part soundtrack vinyl series followed by three CD compilations. The task for the artists involved in this project was to conduct a theme for a species from the Warhammer 40.000 universe.
Several years ago, Games Workshop announced that Exile Studios would produce a CGI movie based upon the Bloodquest graphic novel. A trailer was released, but the project was later put on indefinite hold. Exile Studios since disbanded.
For the 25th Anniversary Games Day, Games Workshop released in 1996 (for limited sale) a short movie entitled Inquisitor. This movie was created using clips and footage that was created as a pitch to G.W. for a movie deal. There were also trailers for two other films, "Hive Infestation" and "Blood for the Blood God". "Hive Infestation" pitted Space Wolf terminators against a genestealer cult infestation of a hive world. "Blood for the Blood God" was the second trailer released, and portrayed orks and Dark Angel marines fighting along with an inquisitor, much in the style of the Epic 40,000 video game cut scenes, but little information was given on this short film aside from a shot of a berserker of Khorne (available in YouTube but flagged by Games Workshop, removing the movie).
Another one was Damnatus, a German fan film developed over four years. Games Workshop announced in July 2007 that they would not give permission for the movie to be released because of copyright issues between Anglo-American copyright and Continental European Droit d'auteur. Games Workshop claim they would not have been able to grant permission for the film to use Warhammer 40,000 IP without giving up their claim to it.
In 2010, Games Workshop with Codex Pictures released a 70-minute downloadable movie called Ultramarines. The screenplay was written by Black Library author Dan Abnett. Terence Stamp, Sean Pertwee and John Hurt head the cast of voice actors.
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