Yakult

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Yakult
Yakult-Logo.svg
Yakult drink.jpg
A single serving of Yakult
TypeDrink
ManufacturerYakult Honsha
DistributorYakult Honsha
Country of originJapan
Introduced1935
ColourLight peach
IngredientsIngredients
Websitewww.yakult.co.jp Edit this on Wikidata

Yakult (ヤクルト, Yakuruto) is a Japanese sweetened probiotic milk beverage fermented with the bacteria strain Lactobacillus paracasei Shirota. It is sold by Yakult Honsha, based in Tokyo. It is distributed through convenience stores and supermarkets, in single-serving containers of (depending on market) 65 mL (2.3 imp fl oz; 2.2 US fl oz) or 100 mL (3.5 imp fl oz; 3.4 US fl oz), often in single-row packs of five or seven.

Ingredients[edit]

Yakult ingredients are water, skimmed milk, glucose-fructose syrup, sucrose, and live Lactobacillus casei Shirota bacteria.[1] The strain was originally classified as being Lactobacillus casei but in 2008 it was reclassified as belonging to L. paracasei.[1]

Yakult is prepared by adding glucose to skimmed milk, and heating the mixture at 90 to 95 °C for about 30 minutes. After letting it cool down to 45 °C, the mixture is inoculated with the lactobacillus and incubated for 6 to 7 days at 37 to 38 °C. After fermentation, water, sugar, gums and lactic acid are added.[2]

Health claims[edit]

Delivery of Yakult drinks on a Yakult-branded bicycle in Fukushima City, Japan, 2009

In 2006, a panel appointed by the Netherlands Nutrition Center (Voedingscentrum) to evaluate a marketing request by Yakult found sufficient evidence to justify claims that drinking at least one bottle of Yakult per day might help improve bowel movements for people who tend to be constipated, and might help maintain a healthy population of gut flora.[3]

In 2010, a European Food Safety Authority (EFSA) panel denied a request by the company to market Yakult as defending the upper respiratory tract against pathogens (in other words, protection against diseases like the common cold), finding the claim not supported by the evidence.[1]

In 2013, the UK Advertising Standards Authority disallowed an advertisement for Yakult in response to a complaint. It found that while there was sufficient evidence for the claim that "significant numbers of viable [Lactobacillus] survived transit to the gut [after consumption of Yakult]", the advertisement had made claims of general health benefits without providing a specific, referenced claim, as required.[4]

Marketing history[edit]

Yakult lady in Taiwan
Yakult packs

Yakult was invented in the 1930s in Japan by Minoru Shirota, who helped to found Yakult Honsha in order to commercialize it.[5] Although Yakult is sold in Japan in supermarkets and convenience stores it is also sold door-to-door in Asia and in Latin America by a woman traditionally known as the Yakult lady.

History[edit]

  • In 1930, Scientist Minoru Shirota strengthed and cultured Lactobacillus paracasei strain Shirota.[6]
  • In 1935, Yakult began being sold in Fukuoka, Japan.[6]
  • In 1955, Yakult Honsha was founded.
  • In 1963, Yakult began home delivery service, using 'Yakult lady' employees.[6]
  • In 1964, Yakult began selling in other countries, beginning with Taiwan.[6]
  • In 1969, the Hong Kong Yakult Co Ltd was founded.[7]
  • In 1994, Yakult started to sell in the Anglophone world; beginning in Australia, the UK in 1996, and the US in 1999.[8]

Relationship with Danone[edit]

In February 2018, it was reported that Danone planned to sell US$1.9 billion of its Yakult investment, reducing its stake from 21% to 7%.[9][10] The plan was followed by a decline in Yakult's share value.[11] Danone had first bought shares in Yakult in April 2000.[11] The sale was completed in March 2018.[12]

In mass media[edit]

In September 2018, it was reported that the appearance of unlabelled Yakult bottles in the 2018 film To All the Boys I've Loved Before led to a rise in the drink's sales that coincided with a 2.6% increase in share price following the film's release on 17 August.[13][14]

See also[edit]

References[edit]

  1. ^ a b c EFSA Panel on Dietetic Products, Nutrition and Allergies (October 2010). "Scientific Opinion on the substantiation of a health claim related to Lactobacillus casei strain Shirota and maintenance of the upper respiratory tract defence against pathogens by maintaining immune defences pursuant to Article 13(5) of Regulation (EC) N". EFSA Journal. 8 (10): 1860. doi:10.2903/j.efsa.2010.1860. open access Lay summary: Wallop, Harry (20 October 2010). "Probiotic drinks do not aid health, Europe says". The Telegraph.
  2. ^ Jost, Rolf (2007), "Milk and Dairy Products", Ullmann's Encyclopedia of Industrial Chemistry (7th ed.), doi:10.1002/14356007.a16_589.pub3, ISBN 978-3527306732
  3. ^ "Assessment Report: Yakult". Netherlands Nutrition Centre. November 10, 2006.
  4. ^ "ASA Adjudication on Yakult UK Ltd". Advertising Standards Authority. 15 May 2013. Retrieved 8 September 2018.
  5. ^ Caramia, Giuseppe; Silvi, Stefania (2011). "Chapter 1: Probiotics: From the Ancient Wisdom to the Actual Therapeutical and Neutraceutical Perspective". In Malago, Joshua J.; Koninkx, Jos. F. J. G.; Marinsek-Logar, R. (eds.). Probiotic Bacteria and Enteric Infections Cytoprotection by Probiotic Bacteria. Dordrecht: Springer Science & Business Media. p. 6. ISBN 978-9-4007-0386-5.
  6. ^ a b c d Ryall, Julian (11 November 2018). "The Yakult story: Japanese health drink that conquered world with beneficial bacteria and beaming ladies". The Star. Retrieved 13 November 2019.
  7. ^ Hong Kong Yakult Co Ltd
  8. ^ Cocozza, Paula (5 September 2018). "The cult of Yakult: the surprising reason the world's gone wild for the probiotic drink". The Guardian. Retrieved 8 September 2018.
  9. ^ Kar-Gupta, Sudip; Vidalon, Dominique (14 February 2018). "Danone to sell $1.9 billion Yakult stake in quest to boost shareholder returns". Reuters. Retrieved 8 September 2018.
  10. ^ "Danone to Sell Stake in Japan's Yakult for $1.9 Billion". Bloomberg. 14 February 2018. Retrieved 8 September 2018.
  11. ^ a b Gretler, Corinne (14 February 2018). "Yakult Declines After Danone's $1.9 Billion Share Sale Plan". Bloomberg. Retrieved 8 September 2018.
  12. ^ "Danone completes 1.3bn euro sale of its 14% stake in Yakult". FoodBev Media. 28 March 2018. Retrieved 8 September 2018.
  13. ^ Petter, Olivia (4 September 2018). "Yakult shares increase following release of Netflix's 'To All the Boys I've Loved Before'". The Independent. Retrieved 8 September 2018.
  14. ^ Balji, Divya (3 September 2018). "Netflix Teen Comedy Helps Yakult Yogurt Drink Fly Off Shelves". BloombergQuint. Retrieved 8 September 2018.

External links[edit]