|Location||3011 West Grand Boulevard
|Area||486,991 square feet (45,242.9 m2)|
|Architect||Albert Kahn Associates with Joseph Nathaniel French as chief architect|
|Architectural style||Art Deco|
|NRHP Reference #||07000847|
|Added to NRHP||14 October 1980|
|Designated NHL||29 June 1989|
The Fisher Building (1928) is a landmark skyscraper located at 3011 West Grand Boulevard in the heart of the New Center area of Detroit, Michigan. The ornate building is designed in an Art Deco style, constructed of limestone, granite, and several types of marble. The Fisher family financed the building with proceeds from the sale of Fisher Body to General Motors. It was designed to house office and retail space.
Initially, architect Joseph Nathaniel French of Albert Kahn Associates planned for a complex of three buildings, with two 30-story structures flanking a 60-story tower. However, the Great Depression kept the project at one tower.
The Fisher brothers located the building across from the General Motors Building, now Cadillac Place, as General Motors recently purchased the Fisher Body Company. The two massive buildings spurred the development of a New Center for the city, a business district north of its downtown area.
The building's golden tower was originally covered with gilded tiles, which were removed during World War II due to fears they could become a beacon for enemy bombers. They were painted with green epoxy which, since the 1980s, have been illuminated at night with colored lights to give them a gold appearance. On St. Patrick's Day, the lights are changed to green and, in recent years, to celebrate the NHL playoffs, the tower is illuminated with red lights in honor of the Detroit Red Wings.
The Fisher Building rises 30-stories with a roof height of 428 feet (130 m), a top floor height of 339 feet (103 m), and the spire reaching 444 feet (135 m). The building has 21 elevators. Albert Kahn and Associates designed the building with Joseph Nathaniel French serving as chief architect. French took inspiration from Eliel Saarinen's Tribune Tower design of 1922, seen in the emphasis on verticality and the stepped-back upper stories. The building is unlike any other Albert Kahn production. It has been called "Detroit's largest art object".
In 1929, the Architectural League of New York honored the Fisher Building with a silver medal in architecture. The opulent three-story barrel vaulted lobby is constructed with forty different kinds of marble, decorated by Hungarian artist Géza Maróti, and is highly regarded by architects. The sculpture on the exterior of the building was supplied by several sculptors including Maróti, Corrado Parducci, Anthony De Lorenzo and Ulysses Ricci.
Designs called for two flagpoles atop the gilt roof. While they were installed, they were essentially unusable as a radio antenna was installed when one of the building's oldest tenants, radio station WJR, leased space in December 1928. On-air hosts often mention that broadcasts originate "from the golden tower of the Fisher Building." This was a requirement of the station's original lease in exchange for a nominal rent. Two other radio stations, WDVD-FM and WDRQ-FM, also have broadcast studios in the building.
In 1970, building employees discovered a storage room sealed with tape. None of the staff knew what the room contained or why it was sealed. When they located the key, they found the flags of 75 nations that apparently were created in 1928 and intended to be flown for foreign visitors.
The building also is home to the Fisher Theatre, one of Detroit's oldest live theatre venues. The theatre originally featured a lavish Aztec-themed interior in the Mayan Revival style, and once had Mexican-Indian art, banana trees, and live macaws that its patrons could feed. After the Depression, the theatre operated primarily as a movie house until 1961. Originally containing 3,500 seats, the interior was renovated into a 2,089-seat playhouse that allowed for more spacious seating and lobbies for patrons at a cost of $3,500,000. The decor was changed to a simple mid-century design (which some feel is now far more "dated" in appearance than the grandiose art deco foyer).[who?] The New Fisher Theatre opened October 2, 1961 and is owned and operated by the Nederlander Organization. It primarily features traveling productions of Broadway shows and hosted numerous out of town tryouts.
Pre-Broadway Engagements at the Fisher: 1961: The Gay Life, 1962: No Strings, Oliver!, 1963: Here's Love, Jennie, Hello, Dolly!, 1964: Foxy, Fiddler on the Roof, Golden Boy, I Had a Ball, 1965: Pleasures and Palaces, Pickwick, Sweet Charity, 1966: Pousse-Café, Walking Happy, 1967: Illya Darling, Henry, Sweet Henry, 1968: I'm Solomon, Maggie Flynn, 1969: La Strada, 1970: Applause, The Rothschilds, 1973: Seesaw, Gigi, 1996: Big, 
Befitting to the Fisher Building's history in association with art, three nationally recognized Fine Art Galleries have occupied space in the structure including the Gertrude Kasle Gallery and London Fine Arts Group.
- Gertrude Kasle Gallery: Located in Suite 310 of the Fisher Building from 1965-1976 was a nationally recognized Fine Art Gallery hosting exhibits for some of the most highly respected artists of the second half of the 20th century including Willem de Kooning, Jim Dine, Helen Frankenthaler, Robert Goodnough, Adolph Gottlieb, Phillip Guston, Grace Hartigan, Ian Hornak, Ray Johnson, Robert Motherwell, Lowell Nesbitt, Claes Oldenburg, Robert Rauschenberg and Jack Tworkov.
- London Arts Group: Located in a large portion of the third floor of the Fisher Building during the 1970s and 1980s, London Fine Arts Group acted as an internationally recognized publishing company assisting in producing limited edition art works for many internationally recognized artists including Yaacov Agam, Karel Appel, Arman, Romare Bearden, Gene Davis, Don Eddy, Alberto Giacometti, Ian Hornak, Lester Johnson, Alex Katz, Richard Lindner, Roberto Matta, Lowell Nesbitt, Robert Rauschenberg, Donald Sultan, Victor Vasarely and Larry Zox.
Fisher Building, New Center One and Walkway from Cadillac Place
- Cadillac Place
- Guardian Building
- New Center Building
- Pewabic Pottery
- List of tallest buildings in Detroit
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In the meantime he had served as chief architect for the Fisher Building...
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- "The Broad Sweep of American Architecture". The New York Times. April 21, 1929. p. 139. Retrieved 2014-05-08. (subscription required (. ))
- "The Story of WJR". News/Talk WJR. Retrieved 2011-05-26.[dead link]
- Stetson, Damon (2 October 1961). "Detroit Theatre Will Open Today". The New York Times. Retrieved 2011-05-26.
- "Fisher Theatre". Broadway in Detroit. Retrieved 2011-05-26.
- "Fisher Theatre". ovrtur.com. Retrieved 2014-06-14.
- "Rutherford Elementary Operator". Detroit Public Schools. 1 March 2012. Retrieved 2014-05-08.
Fisher Building – 14th Floor; 3011 W. Grand Boulevard; Detroit, MI 48202-2710
- "GSSEM Service Centers & Council Shops". Girl Scouts of Southeastern Michigan. Retrieved 2014-05-08.
- Fogelman, Randall (2004). Detroit's New Center. Arcadia. ISBN 0-7385-3271-1.
- Hill, Eric J. and John Gallagher (2002). AIA Detroit: The American Institute of Architects Guide to Detroit Architecture. Wayne State University Press. ISBN 0-8143-3120-3.
- Meyer, Katherine Mattingly and Martin C.P. McElroy with Introduction by W. Hawkins Ferry, Hon A.I.A. (1980). Detroit Architecture A.I.A. Guide Revised Edition. Wayne State University Press. ISBN 0-8143-1651-4.
- Sharoff, Robert (2005). American City: Detroit Architecture. Wayne State University Press. ISBN 0-8143-3270-6.
- Savage, Rebecca Binno and Greg Kowalski (2004). Art Deco in Detroit (Images of America). Arcadia. ISBN 0-7385-3228-2.
|Wikimedia Commons has media related to Fisher Building (Detroit).|
- Fisher Building at Emporis.com
- New Center Council
- SkyscraperPage.com's Profile on the Fisher Building
- Metro Times review of American City: Detroit Architecture
- Boxoffice Magazine 1962 story on Fisher Theatre remodel
- Motion Picture News 1929 Fisher Theatre pictorial