MOR Entertainment

My Only Radio For Life!

Type	Broadcast radio network (1995–August 2020) New media network (since September 13, 2020)
Country	Philippines
Headquarters	ABS-CBN Broadcasting Center, Sgt. Esguerra Avenue corner Mother Ignacia Street, Diliman, Quezon City
Programming
Format	Contemporary MOR, OPM, P-pop
Ownership
Owner	ABS-CBN Corporation
History
Founded	July 14, 2001 (2001-07-14) (as MOR Philippines) February 14, 2021 (2021-02-14) (as MOR Entertainment)
Closed	August 28, 2020 (2020-08-28) (Terrestrial broadcast operations ceased, since resurfaced to online as of September 13, 2020)
Former names	Radio Romance (1989–1994) Star Radio (1994–1997) ABS-CBN Radio (1997–2001) ProStar (1997–2001) MOR Philippines (2001–2021)
Coverage
Availability	Regional (before July 8, 2013–August 28, 2020) National (July 8, 2013–August 28, 2020) Global/Online (since September 13, 2020)
Links
Website	mor.abs-cbn.com

MOR Entertainment, formerly known as MOR Philippines, is a national brand of new media radio stations operated by media conglomerate ABS-CBN Corporation. As an on-air entity, MOR stations primarily played contemporary middle-of-the-road and original Pinoy music, as well as radio drama and talk content (news content via TV Patrol Regional was also available on selected stations). MOR started in 2001 as the FM brand of ABS-CBN Regional and terrestrially operated 15 radio stations in the Philippines.

Since the forced shutdown of ABS-CBN brought about by the congressional denial of its franchise, MOR resurfaced as an online radio station on September 13, 2020 with operations on Facebook Live via MOR's respective city Facebook pages and a dedicated channel (MOR TV) on Kumu, a Philippine-based mobile streaming service.

History and background

MOR was launched on July 14, 2001 in Cagayan de Oro City. The network's brand name was coined by Malvern Esparcia (Bernie Bitokbitok), which, aside from its meaning as My Only Radio, is meant to be a shorter designation to the province of Misamis Oriental, where Cagayan de Oro is based. It saw a rebrand of ABS-CBN's provincial FM stations, particularly in some long-time ones which were formerly branded as the ProStar network and ABS-CBN Radio prior to the relaunch. Numerous format changes occurred among its stations with similar program titles applied across provincial areas on July 15, 2001. MOR wasn't launched in Manila since its inception until it made a major change in mid-2013, when the company finally relaunched long-time independent station DWRR-FM (101.9 MHz) as the network's flagship station and effectively made MOR a truly national brand.

In a press conference held at the ABS-CBN Compound on June 1, 2018, coinciding the Manila station's ratings leadership and its announcement of this year's Pinoy Music Awards set on July 21, the Manila Radio and Regional divisions have agreed to relaunch MOR as MOR Philippines. Under its relaunched brand, the network will connect Manila and its provincial stations with unified program brands and strong music choices; thus, the new tagline "One Vibe, One Sound." The MOR Philippines relaunch will be by phases which began on August 11.

On June 1, 2019, MOR stations in Manila, Cebu, and Baguio expanded its video streaming platform as exclusive channels to cable TV subscription service Sky Cable in their respective cities.

Shutdown

On May 5, 2020, due to the cease and desist order issued by the National Telecommunications Commission, all MOR stations have suspended their broadcasting activities, together with all ABS-CBN, S+A, and Radyo Patrol stations across the country after its legislative franchise expired.

On July 15, 2020, ABS-CBN announced the painful pronouncement to its employees that the company would go into retrenchment on August 31, laying-off much of its employees after its new franchise was denied by the House of Representatives on July 10, 2020. The following day in an episode of Failon Ngayon sa TeleRadyo, DJ Chacha, anchor of Dear MOR and formerly Heartbeats confirmed that MOR Philippines would fold on the said retrenchment date.

Instead of August 31, MOR Philippines signed-off in the evening on August 28, 2020, the day also ended together with ABS-CBN Regional's 12 local TV Patrol and 10 local morning shows.

Former Slogans

• ABS-CBN Star Radio Network, The Heart of the City (1995–1997)
• ABS-CBN Radio, The Heart of the City (1997–1999)
• ABS-CBN, For Life!
• Heart of our Radio (1999–2001)
• My Only Radio, For Life! (2001–2021)
• My Only Radio Nationwide (2015–2021)
• It's not just radio, it's MOR! (2016)
• Isang Pamilya Tayo, For Life! (2016–2017, used only in provincial stations)
• My Number One and Only Radio, For Life! (2016–2020, used only in Manila)
• My Only Radio, M-O-R! (2017–2021, used only in provincial stations as a Jingle but is now carried over as an online station)
• My Only Radio, MOR Philippines! (2018–2021)

Network programming

Despite its unified branding, programming among stations remained to be handled separately between Manila and Regional stations. The network's Manila station is jointly managed by ABS-CBN's Manila Radio division, along with AM flagship station DZMM Radyo Patrol 630, and the Star Creatives group; MOR Regional's programming, meanwhile, is supplied under management of the company's Regional Network Group division.

MOR Philippines began its presence on August 11, 2018 with the launching of MOR Regional's weekend programs Dyis is It and MOR Presents, which began its Manila debut on the next day. Other adjustments are underway to unify MOR's branding across all its stations with plans to create more national programs for the network.

MOR Philippines also aired Pantawid ng Pag-ibig: At Home Together Concert on March 22, 2020. The concert was aimed to help the people who were in need because of the Enhanced Community Quarantine.

The distinction of programming among Manila and regional stations ceased with the shutdown of MOR as a radio entity and its subsequent return as a new media entity (see below).

The return of MOR as a new media entity

On September 13, 2020, selected DJs of MOR Philippines, including those from Manila, were rehired by ABS-CBN to main the new phase of MOR as a digital broadcast/ new media entity, mirroring its network's flagship ABS-CBN (Kapamilya Channel) and TeleRadyo digital pivot and focusing on consolidated programming content over playing music like before as a terrestrial station (partly due to Facebook's restrictions on playing music, the new MOR focuses on playing Star Music songs). Select programs resurfaced under the new setup, but with multiple hosts depending on the region where the rehired jocks are from. Consequently, hosts from Visayas and Mindanao are forced to use Tagalog as their lingua franca for their respective MORe sa Umaga and several Dear MOR daily broadcasts.

Also, as part of this consolidation, programs formerly exclusive from MOR Manila (except for the flagship Dear MOR, which was renamed Dear MOR Presents: Dear Popoy and is now broadcast across all MOR Facebook pages and MOR TV on Kumu) are adopted by the regional MOR pages as well, such as Onsehan Na! (formerly Ready Get MORe: Level Up!) and SLR: Sex, Love and Relationships.

MOR Entertainment

On February 14, 2021, ABS-CBN retired the main MOR (My Only Radio) brand and relaunched the service as MOR Entertainment featuring live programs daily on social networking site Facebook and Pinoy community app Kumu, podcasts on music streaming service Spotify, content exclusives on video-sharing platform YouTube and the iWantTFC app.

MOR Entertainment is also set to introduce more relatable shows focusing on relationships, showbiz, travel and lifestyle, as well as host some exclusive events and promoting Filipino artists and their music.

It is also available for live audio streaming on iWantTFC and the ABS-CBN Radio Service app, where it reverts as My Only Radio when not broadcasting MOR Entertainment programs and has programming similar to MOR Philippines' previous overnight automated programming, where all kinds of soft music are being played. During this period, MOR stingers in its past incarnation as a terrestrial radio station are heard in between songs.

Current MOR Entertainment Consolidated Programming

• 143 For Life
• Bedtime Stories
• Dear MOR
• For The Boys
• Good Time ‘To!
• Jam Tayo
• Juan Sound
• kumuKokoy
• Lagot Ka Kay Medem
• MORkadahan
• Hot 10
• NFY (New For You)
• Sayaw Ta!
• SLR: Sex, Love and Relationships
• UnliPaps
• Walang Label

Former New Media Programming (September 13, 2020 – February 13, 2021)

• MORe sa Umaga (Luzon, Visayas and Mindanao; no Manila edition like before but is forced to carry regional editions on its page as part of consolidated programming)
• Onsehan Na! (formerly Ready Get MORe: Level Up! of MOR Manila)
• Hello KaMORkada (Timeslot for Luzon: 9pm - 10pm, Visayas: 8pm - 9pm and Mindanao: 7pm - 8pm, broadcasting at Facebook of regional MOR stations and carried over by the MOR Manila Facebook page as well as part of consolidation)

Final Terrestrial Programming

MOR Manila

• MORning Pinas
• Ready Get MORe: Level Up! (renamed as Onsehan Na! on the new MOR Philippines from September 13, 2020 to February 12, 2021)
• MOR Hits
• Request Pa MORe!
• DereCHAhan
• MOR Favorites
• MOR Pinoy Hits
• MOR Soundtrip
• MOR Presents with Kisses

Former MOR Manila Terrestrial Programming

• Heartbeats
• Midnight Trip
• Sabado Sikat
• On Air
• Kapamilya Komedya
• My Only Request
• MOR Golden Hits
• Music On Rewind
• Happy Happy Hapon
• MOR Biga10
• MOR Mix
• Yun Na As In
• Quickie

MOR Regional

• Byaheng KaMORkada (during Holy Week)
• Dyis Is It
• MOR Celebrity Chat (on occasional basis)
• MORe sa Magdamag
• MOR Presents with David Bang
• For MORe Information
• Pasko Pa MORe! (seasonal from September to December)
• Ready Set MORe!: Ang All-Hits Karera
• MOR Balitaktakan (Cagayan de Oro)
• MORe sa Tanghali
• The Tita B Show (Cagayan de Oro)
• MORe sa Hapon
• TV Patrol Regional sa MOR
  • North Luzon (Baguio, Dagupan, Laoag and Santiago, Isabela)
  • Bicol (Naga and Legazpi)
  • Palawan (Palawan; simulcast with DYAP Radyo Patrol 765)
  • Central Visayas (Cebu; simulcast with DYAB Radyo Patrol 1512)
  • Chavacano (Zamboanga)
  • Eastern Visayas (Tacloban)
  • North Mindanao (Cagayan de Oro)
  • South Central Mindanao (General Santos and Cotabato)
  • Southern Mindanao (Davao; simulcast with DXAB Radyo Patrol 1296)
• TV Patrol (temporarily replaced MORe Sa Gabi Express as part of the programming changes following COVID-19 pandemic, simulcast with ABS-CBN, DZMM, DZMM Teleradyo and other regional Radyo Patrol stations)
• MORe sa Gabi Express
• Dear MOR sa Gabi (Baguio, Laoag, Cagayan de Oro and Davao)
• MORe sa Gabi
• MOR Classics
• MOR Confessions (Cebu)
• MOR Lokal na Tukar (Davao)
• MOR Christmas Eve and New Year's Eve specials
• Sayaw Ta, Lupig Sila! (Cebu)
• Tingog Bisaya (Cebu)
• MOR Bedtime Stories (Cebu)
• D’un Po Sa Jammin’ (Naga)
• Pera o Bayong (Produced by ABS-CBN Regional, revival of Magandang Tanghali Bayan's segment)

Former MOR Regional Terrestrial Programming

• Weekend Top 20 Most Often Requested Countdown
• MOR Oldstock
• Umagang kay Bongga
• Hebigat nga Bigat (Morning On The Rush)
• MOR Chillax (Morning MYX Of Rhytym)
• MOR Hit Mix
• MOR Goodtym (Moods Of Romance)
• MOR Rakenrol (MYX Of Rock)
• MOR Happy Hour (Evening MYX of Rhythm)
• MOR Heartline
• Music on The Road
• MOR Friday Dance Party
• MOR Sabado-sena (Top 12 News of the Week)
• MOR Fresh (Fresh Songs)
• MOR Klasmeyt (Guest DJ)
• MOR Pinoy Power (OPM)
• My Only Playlist
• MOR Sabado Nights (Old school Rock & Reggae)
• Mix Of Retro
• Pinoy Sing along (Jukebox)
• Senti Rock (Previously Mellow Myx Of Rock)
• Tunog Kalye (OPM Rock)
• Nobenta Kantahan (90's Hit Songs)
• My Only Request
• Movies On Radio
• MYX of RnB
• Wanted Dunglo
• MOR Tough Ten

Current MOR Entertainment Hosts

• China Heart (Eric Francis Galang, formerly Chinapaps, MOR Manila; off-air head/manager of the MOR Philippines Digital Team)
• Popoy (MOR Manila)
• Onse (Onse Tolentino, MOR Manila)
• Chico Martin (Mark Jimel Gales, MOR Manila)
• Kisses (MOR Manila)
• Nicki Morena (MOR Manila)
• Bong Bastic (MOR Baguio)
• Juan Romantiko (MOR Baguio; as Tito Son at MOR Entertainment)
• Boy Agta (MOR Naga; as Erick D. at MOR Entertainment)
• Natalie De Coco (Jeri Biala, MOR Dagupan; as Jeri B. at MOR Entertainment)
• Jacky G (Odessa Rodriguez, MOR Cebu; Visayas head)
• James Spider Kaka (James Acaso, MOR Cebu; as Master James Spider at MOR Entertainment)
• Daddy Sarge (MOR Iloilo)
• Uncle Mac (MOR Tacloban; as Macky Kho at MOR Entertainment)
• David Bang (Dennis Ba-ang, MOR Cagayan De Oro)
• Maria Feelingera (MOR Cagayan De Oro; as Mary Jay at MOR Entertainment)
• Bettina Gwapa (Betina Cabacos, MOR Gensan; as Betina Briones at MOR Entertainment)
• Kokoy Martin (MOR Davao)

Final MOR Stations

Branding	Callsign	Frequency	Power (kW)	Location
MOR 101.9 My Number One and Only Radio For Life! Manila	DWRR-FM	101.9 MHz	22.5 kW	Mega Manila
MOR 95.5 My Only Radio Ditoy Latta! Laoag	DWEL-FM	95.5 MHz	5 kW	Laoag
MOR 94.3 My Only Radio Araratan! Dagupan	DWEC-FM	94.3 MHz	10 kW	Dagupan
MOR 103.1 My Only Radio Dayta Ah! Baguio	DZRR-FM	103.1 MHz	5 kW	Baguio
MOR 91.3 My Only Radio For Life! Isabela[1]	DWBA-FM	91.3 MHz	5 kW	Santiago, Isabela
MOR 99.7 My Only Radio For Life! Española[2]	DYEA-FM	99.7 MHz	5 kW	Sofronio Española, Palawan
MOR 99.9 My Only Radio Sikat! Puerto Princesa	DYCU-FM	99.9 MHz	5 kW	Puerto Princesa, Palawan
MOR 93.5 My Only Radio Yan ang MORe! Naga	DWAC-FM	93.5 MHz	10 kW	Naga, Camarines Sur
MOR 93.9 My Only Radio Pirmi Na! Legazpi	DWRD-FM	93.9 MHz	5 kW	Legazpi, Albay
MOR 91.1 My Only Radio Abaw Pwerte! Iloilo	DYMC-FM	91.1 MHz	10 kW	Iloilo City
MOR 101.5 My Only Radio Sikat! Bacolod	DYOO-FM	101.5 MHz	10 kW	Bacolod
MOR 97.1 My Only Radio Lupig Sila! Cebu	DYLS-FM	97.1 MHz	20 kW	Metro Cebu
MOR 94.3 My Only Radio Sikat! Tacloban	DYTC-FM	94.3 MHz	10 kW	Tacloban
MOR 91.9 My Only Radio Chuy Kay' Bai! Cagayan de Oro	DXEC-FM	91.9 MHz	10 kW	Cagayan de Oro
MOR 101.1 My Only Radio OK Kaayo! Davao	DXRR-FM	101.1 MHz	10 kW	Metro Davao
MOR 92.7 My Only Radio For Life! General Santos	DXBC-FM	92.7 MHz	10 kW	General Santos
MOR 95.1 My Only Radio For Life! Cotabato	DXPS-FM	95.1 MHz	10 kW	Cotabato City
MOR 98.7 My Only Radio Nah Ese Vale! Zamboanga	DXFH-FM	98.7 MHz	10 kW	Zamboanga City

Note:

• ^ 1. Relay from MOR 103.1 Baguio.
• ^ 2. Inactive since 2017 due to location.

Theme Music

Prior to MOR's nationalization, its theme music was recorded entirely by various local artists in English.

On July 8, 2013, together with the rebranding of MOR as a national brand, the theme was given a refresh and its music video was launched on ASAP 18, also performed by various artists. The current version of the refreshed jingle was recorded in both Filipino and English by Toni Gonzaga-Soriano, Vice Ganda, and Daniel Padilla; and was adopted by all MOR stations. Portions of the jingle contain elements from DWRR-FM's first For Life jingle for its first verse with altered lyrics and the pre-2013 MOR jingle era. The jingle was used until August 7, 2016, in favor of a romance-themed version recorded by Bailey May and Ylona Garcia. The 2nd version was used extensively on the Manila station from the day after, while provincial stations only adopted it on an occasional basis, as the ABS-CBN Regional group received its own set of jingles produced by Dennis Ba-ang (popularly known on-air as David Bang from MOR Cagayan De Oro). The management, however, reverted its primary jingle to the original 2013 version by June 4, 2017; with the newer rendition being used only as an alternate until it was retired weeks later.

On July 21, 2018, with the upcoming relaunch as MOR Philippines, a new network jingle was introduced during its Pinoy Music Awards, combining the 2013 jingle with David Bang's MOR regional stingers. Its new jingle was launched at noon of September 24, 2018. Toni, Vice, and Daniel were reintroduced to sing the revamped jingle. Two sub-versions were recorded in the 2018 refresh. One version omits the "For Life" phrase used by the Manila station to allow usage for MOR Regional stations where its respective cities provide a distinct local slogan among stations.

See also

• ABS-CBN
• List of ABS-CBN Corporation channels and stations
• List of radio stations in the Philippines

External links

• Official website
• MORe - Luzon on Facebook
• MORe - Visayas on Facebook
• MORe - Mindanao on Facebook
• MORe - Manila on Facebook