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The expansion into television coincided with a decline in both revenue and quality of the department's output. The 1970s saw a decline in popularity that would spread to the 1980s. In 1979, [[Don Bluth]] left Disney Animation and created his own studio, producing works that arguably surpassed Disney quality and, for a time, challenged Disney's economic dominance in the field. The proverbial "rock bottom" for Disney came in 1985 when ''[[The Black Cauldron (film)|The Black Cauldron]]'' (the first Disney animated feature not rated "G") failed to break even. It was so poorly received that it would not be released for home viewing more than a decade following its initial theatrical release.
The expansion into television coincided with a decline in both revenue and quality of the department's output. The 1970s saw a decline in popularity that would spread to the 1980s. In 1979, [[Don Bluth]] left Disney Animation and created his own studio, producing works that arguably surpassed Disney quality and, for a time, challenged Disney's economic dominance in the field. The proverbial "rock bottom" for Disney came in 1985 when ''[[The Black Cauldron (film)|The Black Cauldron]]'' (the first Disney animated feature not rated "G") failed to break even. It was so poorly received that it would not be released for home viewing more than a decade following its initial theatrical release.


But the administration of [[Michael Eisner]] would see a shift in quality and style in Disney feature animation. Disney features soon became bombastic animated musicals, using music as well as high-quality animation to attract audiences. This coincided with the introduction of computer-aided animation techniques, the first of which was [[Computer Animation Production System|CAPS]] in the late 1980s. Also playing a role was ''[[Who Framed Roger Rabbit?]]'', a non-canon Disney-produced film with both live action and animated element that helped respark interest in Disney animation.
But the administration of [[Michael Eisner]] would see a shift in quality and style in Disney feature animation. Disney features soon became bombastic animated musicals, using music as well as high-quality animation to attract audiences. This coincided with the introduction of computer-aided animation techniques, the first of which was [[Computer Animation Production System|CAPS]] in the late 1980s. Also playing a role was ''[[Who Framed Roger Rabbit]]'', a non-canon Disney-produced film with both live action and animated element that helped respark interest in Disney animation.


Beginning in 1988 with ''[[Oliver & Company]]'', Disney released a string of profitable and enduring blockbusters. The next five films–1989's ''[[The Little Mermaid (1989 film)|The Little Mermaid]]'', 1991's [[Beauty and the Beast (1991 film)|''Beauty and the Beast'']], 1992's [[Aladdin (1992 film)|''Aladdin'']], 1994's ''[[The Lion King]]'' and 1995's [[Pocahontas (1995 film)|''Pocahontas'']]–would each win the [[Academy Award for Best Original Score]]. ''Beauty and the Beast'' was nominated for [[Academy Award for Best Picture|Best Picture]] of 1991. ''The Lion King'' still stands as the highest-grossing traditionally-animated feature ever made, being the top money-maker among all films in North America in 1994.
Beginning in 1988 with ''[[Oliver & Company]]'', Disney released a string of profitable and enduring blockbusters. The next five films–1989's ''[[The Little Mermaid (1989 film)|The Little Mermaid]]'', 1991's [[Beauty and the Beast (1991 film)|''Beauty and the Beast'']], 1992's [[Aladdin (1992 film)|''Aladdin'']], 1994's ''[[The Lion King]]'' and 1995's [[Pocahontas (1995 film)|''Pocahontas'']]–would each win the [[Academy Award for Best Original Score]]. ''Beauty and the Beast'' was nominated for [[Academy Award for Best Picture|Best Picture]] of 1991. ''The Lion King'' still stands as the highest-grossing traditionally-animated feature ever made, being the top money-maker among all films in North America in 1994.

Revision as of 22:45, 9 June 2010

Walt Disney Animation Studios
Company typeSubsidiary of Walt Disney Motion Pictures Group
IndustryAnimation
Founded1934
Headquarters,
Key people
Ed Catmull; President, Walt Disney Animation Studios & Pixar Animation Studios

John Lasseter; Chief Creative Officer, Walt Disney Animation Studios & Pixar Animation Studios

Andrew Millstein; General Manager, Walt Disney Animation Studios
ParentThe Walt Disney Company
Websitedisneyanimation.com

Walt Disney Animation Studios is the subsidiary of The Walt Disney Company responsible for creating the company's well-known animated films. The feature animation studio was an integrated part of Walt Disney Productions from the start of production on Snow White and the Seven Dwarfs in 1934. In 1986, during the corporate restructuring to create The Walt Disney Company, it officially became a subsidiary of the company under the name Walt Disney Feature Animation. The division took on its current name in 2007.

History

Walt Disney began the move into features in 1937, pulling selected animators away from the short subjects division that had previously been the whole of Walt Disney Productions. The result was the first animated feature in English and Technicolor, Snow White and the Seven Dwarfs. Snow White became an unprecedented success when it was released to theatres in February 1938, and it and many of the subsequent feature productions became film classics. These first features were presented as being made in 'multiplane technicolor', since both the multiplane camera and the full-color Technicolor process were still something new in the area of animation. The early high-water mark came with Fantasia, an experimental film produced to an accompanying orchestral arrangement conducted by Leopold Stokowski.

Production of features was temporarily suspended due to World War II, between the releases of Bambi and Cinderella. The next several features consisted of package films composed of short subjects, some already pre-existing. Two, Song of the South and So Dear to My Heart, where a combination of animated and live-action footage. Production of original features resumed after World War II, leading to the 1950 release of Cinderella, proving the viability of the animated feature. Several hits followed throughout the 1950s.

Sleeping Beauty provided a stylistic shift for the studio, leading to renewed interest through the 1960s. However, all these features were very expensive undertakings. Some of these films sustained losses and did not recoup their costs until decades after their original releases. In 1962, Walt Disney shut down the corporation's short subject department, focusing its attention mainly on television and feature film production, with the occasional short subject.

The expansion into television coincided with a decline in both revenue and quality of the department's output. The 1970s saw a decline in popularity that would spread to the 1980s. In 1979, Don Bluth left Disney Animation and created his own studio, producing works that arguably surpassed Disney quality and, for a time, challenged Disney's economic dominance in the field. The proverbial "rock bottom" for Disney came in 1985 when The Black Cauldron (the first Disney animated feature not rated "G") failed to break even. It was so poorly received that it would not be released for home viewing more than a decade following its initial theatrical release.

But the administration of Michael Eisner would see a shift in quality and style in Disney feature animation. Disney features soon became bombastic animated musicals, using music as well as high-quality animation to attract audiences. This coincided with the introduction of computer-aided animation techniques, the first of which was CAPS in the late 1980s. Also playing a role was Who Framed Roger Rabbit, a non-canon Disney-produced film with both live action and animated element that helped respark interest in Disney animation.

Beginning in 1988 with Oliver & Company, Disney released a string of profitable and enduring blockbusters. The next five films–1989's The Little Mermaid, 1991's Beauty and the Beast, 1992's Aladdin, 1994's The Lion King and 1995's Pocahontas–would each win the Academy Award for Best Original Score. Beauty and the Beast was nominated for Best Picture of 1991. The Lion King still stands as the highest-grossing traditionally-animated feature ever made, being the top money-maker among all films in North America in 1994.

Competition from other studios drove animator salaries to a high level, making traditional animated features even more costly to produce. Beginning in 2000, massive layoffs brought staff numbers down to 600. Following a string of dismal performances, and the rise of studios that relied on 3D animation like Pixar Animation Studios, Dreamworks Pictures and Blue Sky Studios, Disney converted WDFA into a CGI studio, performing more layoffs and selling off its traditional animation equipment. The Paris studio was shut down in 2003, and the Orlando studio followed suit in 2004. The Orlando studio was turned into an attraction at a Disney theme park. What was purported to be the final traditionally-animated feature by Disney was Home on the Range in 2004. The first 3D film in the Disney Animation Canon was Chicken Little in 2005, followed by Meet the Robinsons and Bolt.

File:Disney Feature Animation.png
Walt Disney Feature Animation logo from 1997 to 2007

The transition to CGI failed to renew interest in Disney animation. Disney's features were routinely outperformed by those of Pixar, whom Disney had contracted to create CGI films originally. In response to this, Disney purchased Pixar in 2006. As part of the acquisition, Pixar and Walt Disney Animation Studios continue to maintain separate studios and release their films under separate banners, with former Pixar executives Edwin Catmull and John Lasseter serving as both studios' president and Chief Creative Officer, respectively.

In a change of strategy, Lasseter re-opened Disney as a traditional animation house. With CAPS dismantled and obsolete, handdrawn animation moved to the Harmony software suite by Toon Boom Animation. The Princess and the Frog, the first traditionally-animated feature from Disney in five years, was released in 2009, and succeeded in renewing interested in the product. At least three more films are currently in production at Disney.

In March 2010, Disney released a feature length documentary called Waking Sleeping Beauty[1]. The film chronicles the events of Disney Animation Studios during the late 1980s to mid 1990s. It will feature topics such as the Disney Renaissance, and it will include early footage of notables such as Tim Burton, John Lasseter, and Roy E. Disney[2].

Management

From 1985 until his resignation in November 2003, Walt Disney Feature Animation was officially headed by Chairman Roy E. Disney, who exercised much influence within the division. Most decisions, however, were made by the WDFA President, who officially reported to Disney but who in practice also reported to the Disney's studio chairman as well as its corporate chairman and CEO, Michael Eisner.

The Former Presidents of WDFA were Peter Schneider (1985-December 1999), Thomas Schumacher (January 2000-December 2002) and David Stainton (January 2003-January 2006).

As of May 2006, Ed Catmull serves as president of Walt Disney Animation Studios and Pixar Animation Studios, and John Lasseter serves as the studios' Chief Creative Officer. Catmull reports to Walt Disney Company President & CEO Bob Iger as well as Walt Disney Studios chairman Rich Ross. Lasseter, who has greenlight authority, reports directly to Disney's President & CEO Bob Iger.

Andrew Millstein has been named general manager of Walt Disney Animation Studios in September 2008. In this new position, Millstein is in charge of the day-to-day running of the studio facilities and products.[3]

Locations

Walt Disney Animation Studios is headquartered in Burbank, California, across the street from the original Walt Disney Studios in a specialized building completed in 1995. Satellite studios once existed at Disney's Hollywood Studios in Lake Buena Vista, Florida (1989–2003) and at Paris, France (1995–2002), but those studios were closed in an effort to revive lagging profits by restructuring and recentralizing the division to produce fully computer-animated features solely in Burbank.

Feature filmography

Walt Disney Animation Studios has released 49 films in what is known as the "Disney Animation Canon." Each film is assigned a number that denotes the chronological order that that film was released. Snow White and the Seven Dwarfs is number 1, while the most recently released film, The Princess and the Frog, is number 49. Number 50 has been assigned to the upcoming Tangled, while Winnie the Pooh has been assigned number 51.

Collaborations

Walt Disney Feature Animation has occasionally joined forces with Walt Disney Imagineering to create attractions for various Disney theme parks around the world that requires the expertise of Disney animators. Among this select number of attractions are:

WDFA did the Sprites and backgrounds for the Sega Genesis, Commodore, Amiga and PC versions of the video game for Disney's Aladdin, and the Super Nintendo, PC, Sega Mega Drive/Genesis, Amiga versions of the video game adaptation of The Lion King. In 2009, WDAS produced their first animated Christmas special, the CGI Prep and Landing for the self-owned over-the-air television entity, ABC.

Achievements

The Animation studio is noted for creating a number of now-standard innovations in the animation industry, including:

Among its significant achievements are:

See also

Notes

  1. ^ "Waking Sleeping Beauty (2009)". Retrieved February 23, 2010.
  2. ^ "Waking Sleeping Beauty Trailer".
  3. ^ "Millstein to head Disney Animation". Variety. 2008-09-10. Retrieved 2008-09-10.