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In August 2006, Break.com and [[Showtime (TV network)|Showtime]] partnered to promote ''[[Weeds (TV series)|Weeds]]'' by encouraging Break.com users to upload original videos matching the themes of the show, with winners eligible for airing on the channel.<ref>{{cite news|url=http://www.businessweek.com/the_thread/blogspotting/archives/2006/08/breakcoms_innov.html?campaign_id=rss_blog_blogspotting|title=Break.com's Innovative Marketing Deal With Showtime |author=Heather Green|publisher=[[BusinessWeek]]|date=2006-08-22|accessdate=2007-03-24}}</ref> Since then, advertising from various television shows and movies has appeared around the site, with similar video competitions occurring occasionally.{{citation needed|date=July 2012}}
In August 2006, Break.com and [[Showtime (TV network)|Showtime]] partnered to promote ''[[Weeds (TV series)|Weeds]]'' by encouraging Break.com users to upload original videos matching the themes of the show, with winners eligible for airing on the channel.<ref>{{cite news|url=http://www.businessweek.com/the_thread/blogspotting/archives/2006/08/breakcoms_innov.html?campaign_id=rss_blog_blogspotting|title=Break.com's Innovative Marketing Deal With Showtime |author=Heather Green|publisher=[[BusinessWeek]]|date=2006-08-22|accessdate=2007-03-24}}</ref> Since then, advertising from various television shows and movies has appeared around the site, with similar video competitions occurring occasionally.{{citation needed|date=July 2012}}


In March 2007, Break.com signed a contract with [[NBC Universal|NBCU Digital Studios]] to develop a streaming broadband series to be featured on Break.com, tentatively titled ''Breakers''. The show will involve attractive women finding different ways to break objects.<ref name=endemol>{{cite news
In March 2007, Break.com signed a contract with [[NBC Universal|NBCU Digital Studios]] to develop a streaming broadband series to be featured on Break.com, tentatively titled ''Breakers''. The show will involve attractive women finding different ways to break objects.<ref name=endemol>{{cite news|url=http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003568498 |title=Break.com, Endemol to Launch Record Breakers |author=Mike Shields |publisher=[[MediaWeek]] |date=2007-04-09 |accessdate=2007-04-09 |deadurl=yes |archiveurl=http://web.archive.org/web/20071010102443/http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003568498 |archivedate=October 10, 2007 }}</ref> Breaker's advertising revenue will come from businesses paying to have their product smashed on the show. Break.com's young-male demographic is expected to attract the advertisers. Break.com CEO Keith Richman stated, "We have a male audience that likes attractive women and demolition."<ref name=Adweek>{{cite news|url=http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003557782|title=NBCU Digital Preps 'Breakers'|author=Andrew Wallenstein|publisher=[[Adweek]] | date=2007-03-14 | accessdate=2007-04-09 |archiveurl = http://web.archive.org/web/20070317014103/http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003557782 <!-- Bot retrieved archive --> |archivedate = 2007-03-17}}</ref>
|url=http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003568498|title=Break.com, Endemol to Launch Record Breakers|author=Mike Shields
|publisher=[[MediaWeek]]|date=2007-04-09|accessdate=2007-04-09}} {{Dead link|date=October 2010|bot=H3llBot}}</ref> Breaker's advertising revenue will come from businesses paying to have their product smashed on the show. Break.com's young-male demographic is expected to attract the advertisers. Break.com CEO Keith Richman stated, "We have a male audience that likes attractive women and demolition."<ref name=Adweek>{{cite news|url=http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003557782|title=NBCU Digital Preps 'Breakers'|author=Andrew Wallenstein|publisher=[[Adweek]] | date=2007-03-14 | accessdate=2007-04-09 |archiveurl = http://web.archive.org/web/20070317014103/http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003557782 <!-- Bot retrieved archive --> |archivedate = 2007-03-17}}</ref>


In April 2007, Break.com announced a deal with ''[[Fear Factor]]'' and ''[[Big Brother (TV series)|Big Brother]]'' producer [[Endemol|Endemol USA]] to create a new show called ''Record Breakers''. The show will center around contestants attempting to break obscure world records. Endemol chose Break.com for its ability to reach the young-male [[demographic]]. According to MediaWeek the show is likely to carry pre-roll video [[advertisement]]s and banner ads.<ref name=endemol/>
In April 2007, Break.com announced a deal with ''[[Fear Factor]]'' and ''[[Big Brother (TV series)|Big Brother]]'' producer [[Endemol|Endemol USA]] to create a new show called ''Record Breakers''. The show will center around contestants attempting to break obscure world records. Endemol chose Break.com for its ability to reach the young-male [[demographic]]. According to MediaWeek the show is likely to carry pre-roll video [[advertisement]]s and banner ads.<ref name=endemol/>

Revision as of 09:36, 29 February 2016

Break.com
OwnerDefy Media
URLwww.break.com

Break.com (formerly Big-boys.com) is an entertainment and humor website founded in 1998 that features comedy videos, flash games, and pictures among other material. The CEO of Break is Keith Richman. The website's target audience is men aged 18–35.[2]

History

Break.com was founded in 1998 as Big-boys.com, a humor website featuring comedy videos, flash games, and other material. Previously, visitors were able to rank site material on a scale of 1 to 5, but Break has since replaced this feature with a thumbs up or thumbs down system. Negative scores are not allowed on videos – a "thumb down" simply counteracts the vote of a "thumb up". Users can also comment on most of the individual entries.[citation needed]

In January 2006, Break.com introduced a new file hosting system for its users to share their files. Shared files can be promoted to the homepage to be featured. Users that host original files promoted to the homepage are paid and the user relinquishes all rights to their material under contract.[3]

In August 2006, Break.com and Showtime partnered to promote Weeds by encouraging Break.com users to upload original videos matching the themes of the show, with winners eligible for airing on the channel.[4] Since then, advertising from various television shows and movies has appeared around the site, with similar video competitions occurring occasionally.[citation needed]

In March 2007, Break.com signed a contract with NBCU Digital Studios to develop a streaming broadband series to be featured on Break.com, tentatively titled Breakers. The show will involve attractive women finding different ways to break objects.[5] Breaker's advertising revenue will come from businesses paying to have their product smashed on the show. Break.com's young-male demographic is expected to attract the advertisers. Break.com CEO Keith Richman stated, "We have a male audience that likes attractive women and demolition."[6]

In April 2007, Break.com announced a deal with Fear Factor and Big Brother producer Endemol USA to create a new show called Record Breakers. The show will center around contestants attempting to break obscure world records. Endemol chose Break.com for its ability to reach the young-male demographic. According to MediaWeek the show is likely to carry pre-roll video advertisements and banner ads.[5]

As of July 2008, Break was one of the 300 most viewed sites in the world.[1]

In July 2009, Break.com partnered up with G4's Web Soup for their "This Week In FAIL" segment.[7]

In February 2010, Break.com purchased the PC game mod hosting network FileFront.com, which was previously owned by Ziff Davis Media.[8]

The website is owned by TMFT Enterprises, LLC.[citation needed]

See also

References

  1. ^ a b "Break.com Site Info". Alexa Internet. Retrieved 2016-02-11. Cite error: The named reference "alexa" was defined multiple times with different content (see the help page).
  2. ^ Paul R. La Monica (2007-02-09). "Big media beats up on YouTube". CNNMoney.com. Retrieved 2007-04-09.
  3. ^ Break.com Terms Of Use, Retrieved April 9, 2007 Archived 2007-03-23 at the Wayback Machine
  4. ^ Heather Green (2006-08-22). "Break.com's Innovative Marketing Deal With Showtime". BusinessWeek. Retrieved 2007-03-24.
  5. ^ a b Mike Shields (2007-04-09). "Break.com, Endemol to Launch Record Breakers". MediaWeek. Archived from the original on October 10, 2007. Retrieved 2007-04-09. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  6. ^ Andrew Wallenstein (2007-03-14). "NBCU Digital Preps 'Breakers'". Adweek. Archived from the original on 2007-03-17. Retrieved 2007-04-09.
  7. ^ Break.com & Web Soup's "This Week In FAIL" - Break.com (accessed July 30, 2009)
  8. ^ Schonfeld, Erick (11 February 2010). "Break Media Buys Gaming Site FileFront". TechCrunch. Retrieved 25 January 2015.