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* February 2018 - JD.com invest in France and the UK, and wants to be everywhere in Europe in a few years.<ref>{{cite news|title=JD.com launches in Europe|url=https://ecommercenews.eu/jd-com-launches-europe/ |work=Ecommerce News Europe, February 5, 2018|language=en}}</ref>
* February 2018 - JD.com invest in France and the UK, and wants to be everywhere in Europe in a few years.<ref>{{cite news|title=JD.com launches in Europe|url=https://ecommercenews.eu/jd-com-launches-europe/ |work=Ecommerce News Europe, February 5, 2018|language=en}}</ref>
* February 2018 - JD.com spins off JD Finance and raises $2.1 billion in a capital raise.<ref>https://www.bloomberg.com/news/articles/2017-03-02/jd-com-to-gain-2-1-billion-from-sale-and-spinoff-of-finance-arm</ref>
* February 2018 - JD.com spins off JD Finance and raises $2.1 billion in a capital raise.<ref>https://www.bloomberg.com/news/articles/2017-03-02/jd-com-to-gain-2-1-billion-from-sale-and-spinoff-of-finance-arm</ref>

==Digital Marketing==

===Jingteng Plan===

In 2015, JD.com and [[Tencent]] announced the launch of the “Jingteng Plan”, which will provide merchants with a complete solution to establish a brand and promote marketing effectiveness by linking JD.com consumption data with Tencent social data.<ref>{{cite web|title=京东是怎么玩数字营销的？|url=http://money.163.com/16/0817/17/BUMGAOIH002557RH.html|website=网易财经|publisher=黎冲森|accessdate=15 March 2018}}</ref>

The operating model of the "Jingteng Plan" includes:

Accurate portraits. Based on Tencent’s huge social behavior data and JD’s huge shopping behavior data, the “Jingtan Plan” provides brand owners with more accurate target consumer groups and diverse marketing channels, helping brand merchants achieve more effective and accurate marketing.

Multidimensional scene. Based on the rich scenes of Tencent's [[social platforms]] and Jingdong's huge e-commerce sales platform, it effectively precipitates fan users and stimulates purchases in multidimensional scenarios in [[social media]].

Quality experience. JD.com has always been committed to providing the best [[online shopping]] user experience and achieving better customer satisfaction with its brand connotation of "authentic low price and quality assurance" and the core concept of "customer first".<ref>{{cite web|title=腾讯京东发布京腾计划 强强资源打造“品商”平台|url=http://tech.qq.com/a/20151017/017157.htm|website=腾讯科技|publisher=Shanyun Liu|accessdate=15 March 2018}}</ref>

The "Jingteng Plan" has made significant progress in the following three major areas:

First, the fusion of massive data. Jingdong itself has nearly 170 million e-commerce users, and Tencent has the largest [[WeChat]] and mobile [[QQ]] users in China. It is a challenging project to integrate consumer behavior data and social data.

Second, the consumer behavior data and social data docking. The combination of the two will help solve the three core issues that brand manufacturers generally focus their attention on on marketing: precision crowd orientation, multi-dimensional user insight, and performance measurement analysis, which will bring practical solutions to digital marketing.

Third, the "Jingteng Plan" integrates [[three-dimensional]] marketing solutions for shopping and social data. “The precise orientation, closed-loop experience, user portraits, personalized creativity, unity of product and effect, and scientific measure of effectiveness” are the six major aspects of the “Jingteng Project”.<ref>{{cite web|title=大数据助力京东开启数字营销3.0时代|url=http://www.sohu.com/a/76242333_117968|website=搜狐科技|accessdate=15 March 2018}}</ref>

===Jingdong 618===

June 18th each year is Anniversary. In whole June, JD.com will launch a series of large-scale promotions to celebrate the anniversary, of which June 18th is the day with the most promotion.

In 2015, the activity of “Jingdong 618” put the hand-painted “One-hundred-man Long Views” on the line, and promptly in launching the “All-people-seeking 618” interactive game. The rule of the game is that, as long as the specified number of digits “618” is found in the long map within a specified time, it can challenge success and get more discount on online shopping. This game brings deep experience to consumers and also attracts more consumers to shopping online through “618” celebration.<ref>{{cite web|title=618，又一场从自嗨到群嗨的电商大趴|url=http://www.meihua.info/a/63678|website=梅花网|publisher=Vicky|accessdate=16 March 2018}}</ref>


== References ==
== References ==

Revision as of 14:00, 16 March 2018

jd.com
File:JD logo.png
Type of businessPublic
Type of site
E-commerce
Traded asNasdaq: JD
NASDAQ-100 Component
HeadquartersBeijing, China
Founder(s)Liu Qiangdong
IndustryInternet, Online retailing
RevenueIncrease CNY 362.332 billion (2017)[1]
Operating incomeIncrease CNY 120.960 million (2017)[1]
Net incomeIncrease CNY (-11.718) million (2017)[1]
Total assetsIncrease CNY 184.055 billion (2017)[1]
Total equityIncrease CNY 52.389 billion (2017)[1]
Employees157,831 (2017)[2]
URLwww.jd.com
AdvertisingWeb banner
Launched1998

JD.com, Inc. (Chinese: 京东; pinyin: Jīngdōng), also known as Jingdong and formerly called 360buy,[4] is a Chinese e-commerce company headquartered in Beijing. It is one of the two largest B2C online retailers in China by transaction volume and revenue, a member of the Fortune Global 500 and a major competitor to Alibaba-run Tmall.[5][6] As of September 2017, the platform has 266.3 million active users.[7]

The company was founded by Liu Qiangdong in July 1998, and its B2C platform went online in 2004. It started as an online magneto-optical store, but soon diversified, selling electronics, mobile phones, computers and similar items. The company changed its domain name to 360buy.com in June 2007 and then to JD.com in 2013. The latter purchase is understood to have cost $5,000,000.[8] At the same time, JD.com announced its new logo and mascot.

JD.com is the world's leading company in high tech and AI delivery through drones, autonomous technology and robots, and possesses the largest drone delivery system, infrastructure and capability in the world. It has recently started testing robotic delivery services and building drone delivery airports, as well as operating driverless delivery by unveiling its first autonomous truck.[9][10][11][12][13][14][15][16]

History

  • June 1998 - The company was founded as Jingdong Century Trading Co., Ltd selling magneto-optical in Beijing, China.
  • January 2004 - The company’s B2C site went online as jdlaser.com
  • January 2006 - Shanghai subsidiary established
  • January 2007 - Guangzhou subsidiary established
  • June 2007 - began using the domain name 360buy.com, and the company name was changed to Jingdong Mall.
  • December 2010 - 360buy.com started online bookstore. CDs, DVDs and ebooks were added in the following months.
  • April 2011 - 360buy.com launched platform named “POP” for brand owners.
  • October 2012 - en.360buy.com was launched for the international market
  • March 2013 - the company's domain name was changed to JD.com.
  • March 2014 - Tencent acquires a 15% stake in JD.com by paying cash and handing over its e-commerce businesses Paipai, QQ Wanggou and a stake in Yixun to JD.com, in order to build a stronger competitor to Alibaba Group Holding Ltd.[17]
  • April 2014 - Subsidiary's Lawsuit Against JD.com Accepted By Court
  • June 2015 - JD.com launch the Russian site aims to expand its business to global.
  • June 2016- Wal-Mart sells its Chinese e-Commerce business Yihaodian to JD.com in exchange for a 5% equity stake valued at $1.5 Billion[18]
  • June 2017 - JD.com invested $397 million into Farfetch, a marketplace for luxury brands, as part of a new strategic partnership.[19]
  • July 2017 - JD.com and Walmart launch the first annual JD-Walmart August 8 shopping festival[20]
  • September 2017 - JD.com has committed to further develop China's parcel delivery efficiency, investing US$101 million to subsidise merchants on JD.com for warehousing and distribution costs, occurred from stocking up goods for the upcoming 2017 Singles' Day.[21]
  • November 2017 - JD.com achieved a sales record of US$19.1 billion in 2017 Singles' Day.[22]
  • January 2018 - JD.com opens first of a chain of high-tech supermarket 7Fresh.[23]
  • January 2018 - JD.com invest in Vietnam's online retail service tiki.vn for $50 million.[24]
  • February 2018 - JD.com invest in France and the UK, and wants to be everywhere in Europe in a few years.[25]
  • February 2018 - JD.com spins off JD Finance and raises $2.1 billion in a capital raise.[26]

Digital Marketing

Jingteng Plan

In 2015, JD.com and Tencent announced the launch of the “Jingteng Plan”, which will provide merchants with a complete solution to establish a brand and promote marketing effectiveness by linking JD.com consumption data with Tencent social data.[27]

The operating model of the "Jingteng Plan" includes:

Accurate portraits. Based on Tencent’s huge social behavior data and JD’s huge shopping behavior data, the “Jingtan Plan” provides brand owners with more accurate target consumer groups and diverse marketing channels, helping brand merchants achieve more effective and accurate marketing.

Multidimensional scene. Based on the rich scenes of Tencent's social platforms and Jingdong's huge e-commerce sales platform, it effectively precipitates fan users and stimulates purchases in multidimensional scenarios in social media.

Quality experience. JD.com has always been committed to providing the best online shopping user experience and achieving better customer satisfaction with its brand connotation of "authentic low price and quality assurance" and the core concept of "customer first".[28]

The "Jingteng Plan" has made significant progress in the following three major areas:

First, the fusion of massive data. Jingdong itself has nearly 170 million e-commerce users, and Tencent has the largest WeChat and mobile QQ users in China. It is a challenging project to integrate consumer behavior data and social data.

Second, the consumer behavior data and social data docking. The combination of the two will help solve the three core issues that brand manufacturers generally focus their attention on on marketing: precision crowd orientation, multi-dimensional user insight, and performance measurement analysis, which will bring practical solutions to digital marketing.

Third, the "Jingteng Plan" integrates three-dimensional marketing solutions for shopping and social data. “The precise orientation, closed-loop experience, user portraits, personalized creativity, unity of product and effect, and scientific measure of effectiveness” are the six major aspects of the “Jingteng Project”.[29]

Jingdong 618

June 18th each year is Anniversary. In whole June, JD.com will launch a series of large-scale promotions to celebrate the anniversary, of which June 18th is the day with the most promotion.

In 2015, the activity of “Jingdong 618” put the hand-painted “One-hundred-man Long Views” on the line, and promptly in launching the “All-people-seeking 618” interactive game. The rule of the game is that, as long as the specified number of digits “618” is found in the long map within a specified time, it can challenge success and get more discount on online shopping. This game brings deep experience to consumers and also attracts more consumers to shopping online through “618” celebration.[30]

References

  1. ^ a b c d e JD.com Announces Fourth Quarter and Full Year 2017 Results // JD.com
  2. ^ "JD.com Announces Fourth Quarter and Full Year 2017 Results". JD.com.
  3. ^ "jd.com Site Info". Alexa Internet. Retrieved 2017-08-06.
  4. ^ China's B2C E-commerce Giant 360buy Rebrands, Retrieved December 3, 2013
  5. ^ "Selling on JD.com in China". Sampi. 14 October 2015. Retrieved 20 March 2016.
  6. ^ Lessons from an early failure, FT.com, Retrieved December 3, 2013
  7. ^ "JD.com Announces Third Quarter 2017 Results". JD.com.
  8. ^ https://domaininvesting.com/jd-com-acquired-5-million-usd/
  9. ^ Lee, Cyrus. "Chinese ecommerce giant JD eyes driverless deliveries | ZDNet". ZDNet.
  10. ^ "In China, an e-commerce giant builds the world's biggest delivery drone". Popular Science.
  11. ^ Glaser, April (27 January 2017). "One of China's largest online retailers is adding dozens of drone delivery routes to rural villages in 2017". Recode.
  12. ^ "JD.com testing drones that can lift one ton loads". Woodworking Network. 25 May 2017.
  13. ^ Huang, Echo. "In China, a robot has started delivering packages to people". Quartz.
  14. ^ "JD.Com Launches Robot Delivery Services In Chinese Universities". China Money Network. 19 June 2017.
  15. ^ Handley, Lucy (11 April 2017). "This Chinese retailer is building 150 drone delivery launch centers".
  16. ^ "SF Express obtains first airspace approval for delivery drones in China". gbtimes.com.
  17. ^ Tencent to Buy 15% Stake in JD.com to Boost E-Commerce // Bloomberg, March 10, 2014
  18. ^ https://www.wsj.com/articles/wal-mart-in-talks-to-sell-chinese-e-commerce-business-to-jd-com-1466423930
  19. ^ https://techcrunch.com/2017/06/21/jd-com-invests-397m-into-luxury-marketplace-farfetch-as-part-of-a-new-strategic-partnership/
  20. ^ "Walmart and JD.com Expand Strategic Cooperation - NASDAQ.com". NASDAQ.com. Retrieved 2017-07-25.
  21. ^ "Alibaba, JD.com commit nearly US$330m to beef up parcel delivery efficiency". South China Morning Post.
  22. ^ "JD.com Ensures Alibaba Doesn't Have Singles Day to Itself". Fortune.
  23. ^ "Online Retailer JD Follows Alibaba Into the Supermarket Game". Bloomberg.
  24. ^ "JD.com leads investment in Vietnam-based e-commerce service Tiki". Tech Crunch.
  25. ^ "JD.com launches in Europe". Ecommerce News Europe, February 5, 2018.
  26. ^ https://www.bloomberg.com/news/articles/2017-03-02/jd-com-to-gain-2-1-billion-from-sale-and-spinoff-of-finance-arm
  27. ^ "京东是怎么玩数字营销的？". 网易财经. 黎冲森. Retrieved 15 March 2018.
  28. ^ "腾讯京东发布京腾计划 强强资源打造"品商"平台". 腾讯科技. Shanyun Liu. Retrieved 15 March 2018.
  29. ^ "大数据助力京东开启数字营销3.0时代". 搜狐科技. Retrieved 15 March 2018.
  30. ^ "618，又一场从自嗨到群嗨的电商大趴". 梅花网. Vicky. Retrieved 16 March 2018.
  • Official website Template:Zh icon
  • JD.com English Website
  • JD.com Russian Website
  • Business data for JD.com:
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