FitTV
| Ownership | |
|---|---|
| Owner | Discovery Communications, Inc. |
FitTV is an American digital cable and satellite channel, owned by Discovery Communications. The channel focuses on fitness and exercise-related programming. FitTV offers programming with such fitness celebrities as Cathe Friedrich, Sharon Mann, Gilad Janklowicz, Marilu Henner, Tamilee Webb and others. The network's logo is also known for its alternating colors.
The channel has approximately 35 million subscribers following Cablevision's April 2006 decision to drop FitTV resulting in the loss of 3 million New York subscribers.[1]
History
In 1993, FitTV was launched as "Cable Health Club" as part of Tim and Pat Robertson's International Family Entertainment, which also then owned the Family Channel (now ABC Family). Jake Steinfeld, who had starred on the network's Big Brother Jake, was a constant presence on the channel in its early years.
On September 12, 1999, News Corp.'s Fox Cable Networks Group bought FitTV and merged it with "America's Health Network" naming the resulting network "The Health Network".
On September 1, 2001, Discovery Communications bought "The Health Network" for $255 million in cash and equity.[2] Shortly afterward, Discovery reinstated the "FitTV" name.
FitTV has the distinction of being one of only three Discovery Networks channels to air infomericals during the overnight hours (parent network Discovery Channel and TLC being the only others), FitTV airs infomercials nightly from 2-6 a.m./ET. Animal Planet and the entire slate of Discovery Digital Networks (Investigation Discovery, Discovery Kids, Military Channel, Science Channel, Planet Green and Discovery Health Channel) with the exception of fitTV, do not air infomercials, instead those channels operate a 24-hour entertainment schedule.
See also
External links
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