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Rebel Heart Tour
World tour by Madonna
File:Rebelhearttour.jpg
Promotional poster for the tour
Associated albumRebel Heart
Start dateSeptember 9, 2015 (2015-09-09)
End dateMarch 27, 2016 (2016-03-27)
Legs5
No. of shows
  • 35 in North America
  • 25 in Europe
  • 8 in Asia
  • 8 in Oceania
  • 76 total
Madonna concert chronology

The Rebel Heart Tour is the tenth worldwide concert tour by American singer Madonna, in support of her thirteenth studio album, Rebel Heart. It started on September 9, 2015, in Montreal, Canada at the Bell Centre and continue throughout Europe and Asia, finally concluding on March 27, 2016 in Brisbane, Australia at Brisbane Entertainment Centre.

Background

The stage for the tour, with the long runway and the heart-shaped front

To promote her twelfth studio album, MDNA, Madonna embarked on The MDNA Tour,[1] which visited the Americas, Europe and the Middle East, but did not go to Australia or eastern Asia.[2] The tour was a commercial success with a total gross was $305.2 million ($405.05 million in 2024 dollars)[3] from 88 sold-out shows, becoming the tenth highest-grossing tour of all time.[4] After the MDNA era, Madonna worked on her thirteenth studio album, Rebel Heart, throughout 2014. However, after hackers released demo versions of her recording sessions to the internet, Madonna responded by releasing the album for pre-order.[5] Numerous news outlets started reporting about the supporting concert tour for Rebel Heart. Italian newspaper Torino Today reported Madonna planning on returning to Turin on November 20 and 21, 2015, with the tour.[6] Canadian newspapers, La Presse and Le Journal de Montréal reported that Madonna's tour dates in Quebec City and Montreal had been decided. According to them, Madonna would be inaugurating a new arena in Quebec City, while the shows in Montreal would happen at the Bell Centre.[7][8]

The tour was formally announced on March 1, 2015 on Madonna's official website. Titled Rebel Heart Tour, it was initially scheduled to begin on August 29, 2015, from Miami and continue throughout Europe and end on December 20, 2015, in Glasgow, Scotland.[9][10] According to Billboard, Rebel Heart is an all-arena tour, and would visit cities where Madonna has not performed before. They assumed a total of 25–30 shows in North America and 20–25 shows in Europe, with additional dates being revealed later on. The tour will visit Australia and New Zealand in early 2016,[11] and will be the singer's first visit to Australia in more than 20 years, having last toured there with The Girlie Show World Tour in 1993, and her first time in New Zealand.[12][13][14] Philippines was added to the tour itinerary, for two performances at SM Mall of Asia in February 2016.[15] After the tour started, Madonna revealed another 16 dates in Asia and North America. The new dates added to the 64-city world tour included first ever concerts in Taipei, Bangkok, Louisville, San Antonio, Tulsa and Nashville as well as her first concerts in Tokyo in a decade and additional dates in Mexico City and Houston.[16]

Rebel Heart Tour is led by Live Nation Entertainment's Global Touring Division, helmed by Arthur Fogel. It is Madonna's fifth collaboration with Live Nation, with more than $1 billion ($1.33 billion in 2024 dollars)[3] in Boxscore grosses, and 7.8 million tickets sold for 289 shows from her previous ventures with the company. Fogel commented that the leak had helped in bring more attention to Madonna's music and it was a positive scenario for the world tour. "It's kind of strange how it all came about, but it certainly hasn't been a negative in terms of getting people engaged with the new music. Anything that helps put it out there is good, even if it happens in a weird way," he concluded.[11]

Development

Rehearsals

When I go on tour, I like the rehearsal. I like the creation of everything. I like being able to wear my rehearsal clothes and be sweaty and not having to worry about how I look and just get into what it is I'm trying to say and do.

—Madonna on the rehearsals of touring.[17]

Madonna told Rolling Stone that while creating the album the singer would get "fleeting moments of ideas" of what she would like to perform live on the tour. But it was not until she started doing the promotional performances supporting Rebel Heart, that Madonna had a concreted imagery about the themes she would like to incorporate. Madonna explained that she "like[d] to create personas and then the persona changes and grows into other things... I'm at the beginning of that process right now, in terms of thinking of my tour and stuff."[17] Rehearsals for the tour lasted for 10 to 12 hours per day. Her rigorous schedule resulted in the singer having an aide looking after her food and nutritions.[18] Unlike The MDNA Tour, Madonna confirmed that her son Rocco would not perform onstage, but would instead work behind the scenes of Rebel Heart Tour.[19]

By July 2015, Madonna was still working on the set list with her team of creative directors, producers, designers and choreographers. She described the tour as "characteristically theatrical spectacle" and would include songs from her whole career.[20] However, picking the set list was hard since the singer wanted to perform the Rebel Heart songs as well as her old discography too, in order to satisfy all her fans. She found the task challenging since "thematically the songs—the old and the new—they have to go together; sonically they have to go together."[21] The party as well as romantic theme of the show was associated with the name, Rebel Heart, consisting of a journey with her personal statements and opinions of "Being a rebel heart. Living for love. They're all kind of intertwined, you know — rising above, believing in your dreams, overcoming heartbreak, things like that... You know, the simple things in life."[20] Love and romance were listed as the central theme of the show, with Madonna wanting the audience to feel inspired once they watch it.[21] Along with it, she juxtaposed opposite ideas of sexuality and religion, saying that "I'm very immersed in [how they are] not supposed to go together, but in my world it goes together".[18] Inspirations also ranged from Cirque du Soleil and the Chinese New Year, as well as films like 300 and Grease.[22]

Two short videos were released on the singer's Instagram account, showing the rehearsals taking place. Soundtracked to "Devil Pray" and "Iconic" from Rebel Heart, the videos showed flamenco inspired choreography, nuns dancing on poles, and an elaborate set adorned with dancers carrying giant props.[23] The singer continued releasing images and videos related to the tour, including dance rehearsal workshops, and other dramatic images of the dancers.[24][25] Madonna chose comedienne Amy Schumer as her opening act for the New York shows, deviating from the usual hiring of a band and DJ to open the shows. She believed that it would be interesting since she believed Schumer was a role model for young women and Madonna wanted to try out something new with her.[21] Diplo, one of the producers of Rebel Heart, was hired as opening act for the Montreal shows.[26]

Fashion

Madonna and her dancers opening the show with a performance of "Iconic"

Madonna had enlisted a Spanish tailoring company from Zaragoza for creating two bullfighter traje de luces costume, along with a cape and matador related costumes for her backing dancers. The tailoring company had to sign a confidentiality agreement about the costumes. They also made several adjustments to the traditional designs, like replacing the imagery of Jesus or Mary with that of a capital 'M' indicating Madonna. According to the company's manager Alfredo Roqueta, the suits were created in 12 days, and employed sewing machines to speed up the process. However, Madonna and her dancers did not go for trials, instead sent their measurements through e-mail and the dresses were created accordingly. PETA representatives condemned the outfits, criticizing the singer for "glorifying gore" and saying that she "has clearly lost her footing with outfit choices for her tour".[27] In August 2015, Madonna revealed to Women's Wear Daily the name of the designers working on the costumes for the tour, including Jeremy Scott for Moschino, Alessandro Michele for Gucci and Alexander Wang, along with Fausto Puglisi, Prada, Miu Miu, Swarovski and the Lebanese designer Nicolas Jebran. Together with her longtime costume designer Arianne Phillips, Madonna showed snippets of the costumes on her Instagram account.[28]

In total, Madonna had 8 different looks, while being accompanied by 28 performers, with 10 costume changes for 20 dancers, six for the background singers and four for the band. Phillips had been working "on-and-off" on the Rebel Heart Tour since December 2014. She had first heard of Michele in February 2015; the latter had just finished two fashion collections. Michele himself was preparing a gift for Madonna when Phillips reached out to Gucci to contribute costumes to the tour. However, it was not till April 2015 that the final set list and the show's structure was finished, when the costume creations began. Two weeks prior to opening night the designing team moved to the rehearsal location at Nassau Coliseum in Long Island.[29] Wang had to make alterations to the dresses due to last minute changes in production, adding that for Madonna "the performance comes first. She has to be able to dance and move and feel comfortable in it". A week later Michele had the final fittings for the Gucci costumes. Phillips explained that until the choreography is 100% certain, Madonna does not confirm the fashion or the designs, instead employed back-and-forth conversations regarding them.[29]

For the first section, inspired by the album cover art and Joan of Arc, Phillips created a series of costumes referencing liturgical fabrics and a contemporary exhibition of samurai armor at the Los Angeles County Museum of Art. The Dancing nuns on stripper poles appeared during this section only. Miuccia Prada developed the costumes for the second section, based on rock-n-roll and taking influences from Tokyo. During the Latin influenced third section, Puglisi and Jebran crafted the matador inspired costumes portrayed in the music video of the album's first single, "Living for Love". Michele did the designs of the same section, developing a gypsy inspired ensemble for the singer, with a shawl, flamenco hat, lace, skirts and jacquard bodysuit. Phillips was impressed with the dress saying that she was "completely blown away. I love his hand. His clothes are lyrical and feminine and they tell stories."[29] For the final section, Madonna worked with Scott for party inspired costumes. She wanted a "Harlem-flapper-meets-Paris-in-the-Twenties" look, and Scott came up with the final dress adorned with thousands of Swarovski crystals.[29]

Multimedia

Montreal based multimedia company Moment Factory joined the tour, this being the third collaboration with Madonna, following Super Bowl XLVI halftime show and The MDNA Tour.[30] Filming for the tour's background videos also took place, with boxer Mike Tyson, who appeared as guest vocalist on the Rebel Heart song "Iconic", confirming that he had shot a secret video for Madonna. Tyson believed that the video might be received negatively since the scenes filmed involved him as a savage character, naked in a cage, held as a hostage. The boxer added that when he had shot it "[the video] didn't seem that intense. But then you watch it and go, 'Whoa'. It was like [something out of] National Geographic... I need to be tamed, man."[31] A clip of the video was previewed by the singer before the tour started, showing her pushing against the cage, embracing a shirtless man and a troupe of soldiers walking with insignia.[24] The singer's official website unveiled a contest where fans could submit their online fan-arts related to her, and they would be displayed as a live digital gallery, during the tour.[32]

Commercial reception

Madonna playing the electric guitar during the performance of "Burning Up"

Rebel Heart Tour will be Madonna's third and final tour under the 10 year multi-rights deal with Live Nation, signed in 2007 for $120 million.[11] General sales for the tour started from March 9, 2015, and the North American tickets purchased online was bundled with an exclusive digital download of the Super Deluxe version of Rebel Heart. Special access was granted to members of Madonna's official fan club known as Icon, including first access to tickets and VIP passes. Citi was listed as the official bank for the tour, with cardholders having the ability to buy tickets early. Prices were almost same as Madonna's last few tours, with the top price in $300–$350 range, and the cheapest being at $35.[9] According to Jesse Lawrence from Forbes, initial prices for the tour in the secondary markets indicated that it would become the most expensive concert tour of 2015. The average ticket for Rebel Heart Tour was valued at $452.33 in Madonna's secondary markets, a much higher total than her closest competitor, that of Taylor Swift with The 1989 World Tour, whose tickets were priced at $305.21 average. Madonna surpassed Fleetwood Mac as the artist with the most expensive tour (51.5% more) in 2015.[33] The October 24 show at Las Vegas became the most expensive date with average price of $949.21, while the cheapest tickets were available for $164.30 at the Edmonton date, according to Viagogo.[34] Lawrence also noted that the secondary market prices were much higher than The MDNA Tour, indicating a competitive scenario favorable for Madonna.[35]

Once available, tickets started selling out fast, and shows in Edmonton, Paris and Turin sold out within minutes after going on sale, resulting in the addition of additional shows in all cities.[36][37][38] Additional shows were also added in a number of cities in North America.[39][40] Live Nation partnered with gay geosocial networking app Grindr, and posted advertisements there for the tour, resulting in more ticket sales.[41] For the Australian dates, the Telstra presale resulted in all the cheaper tickets being sold, with only the VIP packages and the extra expensive ones being left for sale. Madonna's fan club members had first access to the Australian tickets, then a Citibank presale for card holders, followed by the Telstra presale till July 2, another presale for Live Nation members, and finally general public tickets on sale from July 6.[42]

A news report in the New York Post claimed that the tour was failing to sell like The MDNA Tour, with venues like those in New York still having tickets available after the first day. Fogel dismissed the claims saying that "A tour with a budget like [Madonna's] counts on adding on second and third nights in markets... That's why it's scheduled with lots of empty dates in major markets."[43] The New York Post article was also negatively received in media, with The Inquisitr explaining that it "not only used false statistics to proclaim the tour a flop, but seemed like a definite hit-piece, especially since it was written only a couple days after tickets went on sale."[44] Lawrence further criticized such news, saying that "Madonna is posting some of the most expensive ticket prices on the secondary market this year... And though media will continue to speculate that Madonna is nearing the end of her renowned career, her box office numbers have shown that she is still among the upper echelon of pop music's elite."[45] On May 21, 2015, Madonna rescheduled the first five dates of the tour and moved them to January 20, 23, 24, 27 and 28 in 2016. The singer confirmed that the delay was due to arrangement logistics being incomplete within the time given. She released a statement saying, "As my fans already know, the show has to be perfect. Assembling all the elements will require more time than we realized. I apologize for any inconvenience this may cause my fans."[46]

Critical response

Writing for the Daily News, Jim Farber noted that the most shocking aspect of the tour was not the provocative imagery and performances, rather the fact that Madonna "could barely stop grinning. For anyone who has followed Madonna tours from the start, the sight of it couldn't help but startle... the triumph of the Rebel Heart Tour tour is how it finds Madonna taking ownership of her legacy with an unprecedented maturity."[47] Similar thoughts were echoed by Jordan Zivitz of Montreal Gazette who observed that after the first section, Rebel Heart Tour's tone became more carefree since Madonna seemed to be "enjoying herself". She complimented the performance of "La Vie en rose" and ended the review saying that "the show shared a sense of self-confidence and a sense of play... a minor revelation from an artist whose discipline and perfectionism haven't compromised a love of serious fun."[48] Chris Kelly from The Washington Post reviewed the show at Verizon Center, saying that Madonna remained "as provocative as ever... The moment [her] show started... those questions and more ['After three decades in the spotlight, does Madonna still have it?'] went out the window, a defenestration the Catholicism-obsessed queen of pop would appreciate."[22]

Set list

This set list is representative of the show on September 12, 2015. It does not represent all dates throughout the tour.[49]

  1. "Iconic"
  2. "Bitch I'm Madonna"
  3. "Burning Up"
  4. "Holy Water" / "Vogue"
  5. "Devil Pray"
  6. "Messiah" (Video Interlude)
  7. "Body Shop"
  8. "True Blue"
  9. "Deeper and Deeper"
  10. "HeartBreakCity" / "Love Don't Live Here Anymore"
  11. "Like a Virgin"
  12. "S.E.X." / "Justify My Love" (Video Interlude)
  13. "Living for Love" (Remix)
  14. "La Isla Bonita"
  15. "Dress You Up" / "Into the Groove" / "Everybody" / "Lucky Star" (Medley)
  16. "Who's That Girl"
  17. "Rebel Heart"
  18. "Illuminati" (Video Interlude)
  19. "Music" / "Candy Shop"
  20. "Material Girl"
  21. "La Vie en rose"
  22. "Unapologetic Bitch"
  23. "Holiday"

Shows

List of concerts, showing date, city, country, venue, opening act, tickets sold, amount of available tickets, and gross revenue
Date City Country Venue Opening act Attendance Revenue
Leg 1 — North America[9][26][50]
September 9, 2015 Montreal Canada Bell Centre Diplo
September 10, 2015
September 12, 2015 Washington, D.C. United States Verizon Center Sleepy Tom
September 16, 2015 New York City Madison Square Garden Amy Schumer
September 17, 2015
September 19, 2015 Barclays Center
September 21, 2015 Quebec City Canada Videotron Centre
September 24, 2015 Philadelphia United States Wells Fargo Center
September 26, 2015 Boston TD Garden
September 28, 2015 Chicago United Center
October 1, 2015 Detroit Joe Louis Arena
October 3, 2015 Atlantic City Boardwalk Hall
October 5, 2015 Toronto Canada Air Canada Centre
October 6, 2015
October 8, 2015 Saint Paul United States Xcel Energy Center
October 11, 2015 Edmonton Canada Rexall Place
October 12, 2015
October 14, 2015 Vancouver Rogers Arena
October 17, 2015 Portland United States Moda Center
October 19, 2015 San Jose SAP Center at San Jose
October 22, 2015 Glendale Gila River Arena
October 24, 2015 Las Vegas MGM Grand Garden Arena
October 27, 2015 Inglewood The Forum
October 29, 2015 San Diego Valley View Casino Center
Leg 2 — Europe[9]
November 4, 2015 Cologne Germany Lanxess Arena
November 5, 2015
November 7, 2015 Prague Czech Republic O2 Arena
November 8, 2015
November 10, 2015 Berlin Germany Mercedes-Benz Arena
November 11, 2015
November 14, 2015 Stockholm Sweden Tele2 Arena
November 16, 2015 Herning Denmark Jyske Bank Boxen
November 19, 2015 Turin Italy Pala Alpitour
November 21, 2015
November 22, 2015
November 24, 2015 Barcelona Spain Palau Sant Jordi
November 25, 2015
November 28, 2015 Antwerp Belgium Sportpaleis
November 29, 2015 Mannheim Germany SAP Arena
December 1, 2015 London England The O2 Arena
December 2, 2015
December 5, 2015 Amsterdam Netherlands Ziggo Dome
December 6, 2015
December 9, 2015 Paris France Bercy Arena
December 10, 2015
December 12, 2015 Zürich Switzerland Hallenstadion
December 14, 2015 Manchester England Manchester Arena
December 16, 2015 Birmingham Barclaycard Arena
December 20, 2015 Glasgow Scotland The SSE Hydro
Leg 3 — North America[16][46]
January 6, 2016 Mexico City Mexico Palacio de los Deportes
January 10, 2016 San Antonio United States AT&T Center
January 12, 2016 Houston Toyota Center
January 14, 2016 Tulsa BOK Center
January 16, 2016 Louisville KFC Yum! Center
January 18, 2016 Nashville Bridgestone Arena
January 20, 2016 Atlanta Philips Arena
January 23, 2016 Miami American Airlines Arena
January 24, 2016
January 27, 2016 San Juan Puerto Rico Coliseo de Puerto Rico
January 28, 2016
Leg 4 — Asia[15][16]
February 4, 2016 Taipei Taiwan Taipei Arena
February 9, 2016 Bangkok Thailand IMPACT Arena
February 13, 2016 Tokyo Japan Saitama Super Arena
February 17, 2016 Hong Kong Hong Kong AsiaWorld–Arena
February 20, 2016 Macau Macau Studio City Event Center
February 21, 2016
February 24, 2016 Manila Philippines Mall of Asia Arena
February 25, 2016
Leg 5 — Oceania[51]
March 5, 2016 Auckland New Zealand Vector Arena
March 6, 2016
March 12, 2016 Melbourne Australia Rod Laver Arena
March 13, 2016
March 19, 2016 Sydney Allphones Arena
March 20, 2016
March 26, 2016 Brisbane Brisbane Entertainment Centre
March 27, 2016
Total

Credits and personnel

Source:[52]

See also

Template:Wikipedia books

References

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