Magnolia Network
 | This article needs additional citations for verification. (January 2020) |
| Headquarters | Knoxville, Tennessee, United States |
|---|---|
| Ownership | |
| Owner | Discovery, Inc. |
DIY Network is an American multinational basic cable network owned by Discovery, Inc. in 1999, The network is a spin-off of HGTV; while it originally focused on instructional programming related to "do it yourself" activities, DIY Network has since focused on personality-based, documentary-style reality series related to home repair and renovation. As of February 2015, DIY Network is available to approximately 60,942,000 pay-TV households (52.4% of households with television) in the United States.[1]
Programming
The shows carried over the network cover the gamut of different activities which are capable of being performed by amateurs at home. The current programming focuses on:
- Home construction (Building off the Grid)
- Home repair or restoration (Bath Crashers, Blog Cabin, Ed the Plumber, Kitchen Crashers, Maine Cabin Masters, My First Renovation, Renovation Realities, Restored, Sweat Equity, )
- Home improvement (The Vanilla Ice Project, BATHtastic, Mega Dens, Man Caves, Cool Tools)
- Gardening and landscaping (Yard Crashers)
- Destruction and contracting (Million Dollar Contractor, Sledgehammer, Barnwood Builders, Texas Flip and Move)
Programming that focused on other activities and hobbies have removed. These include:
- Auctioneering: Auctioneer Myers Jackson sells homes on Texas Flip and Move[2]
- Auto repairs, ranging from simple repairs such as adding stereo speakers, all the way to engine rebuilding.
- Jewelry designing
- Motorcycle and motorbike repairs and upgrades
- Plumbing repairs including installation of major appliances such as garbage disposals, dishwashers and refrigerators having in-door ice and water
- Quilting and quilt repairs
- Recreational vehicle usage and maintenance
- Scrapbooking
- Video production including taping and editing one's home videos.
- Knitting
- Woodworking
- Boating
The network also carries reruns of the series This Old House, originally a PBS series about families who had their homes remodeled or rehabilitated, and as recently as late-2009, some older HGTV archive programming, including the Carol Duvall Show.
History
DIY was the second network to be launched by the E. W. Scripps Company, following the success of HGTV, with the network's first two years adapting HGTV's program library into programs for certain DIY niches as Scripps filmed new original content for the new network. The network offered a large amount of broadband content (originally project worksheets and instruction pages for printout by users, later video clips and more) to create demand for and help cable operators launch and justify their cable broadband services.
DIY says they target a more male audience than HGTV (which is more female), although both channels have offerings which appeal to both.
The channel announced that it would launch in high definition on May 1, 2010, on "two prominent distributors", adding 200 new original programs by year's end.[3] One of the "prominent distributors" turned out to be Dish Network, which launched DIY HD on May 12, 2010.[4] DirecTV added DIY HD on September 19, 2012.
In November 2018, Chip and Joanna Gaines of the former HGTV series Fixer Upper announced on The Tonight Show Starring Jimmy Fallon, that they were in early talks to form a "lifestyle focused media network" with Discovery via their personal company Magnolia.[5][6] In April 2019, Discovery officially announced their new venture, and that its linear television component would launch some time in 2020, replacing DIY Network.[7] Discovery announced on January 16, 2020 that it would launch on October 4.[8] The launch was then delayed indefinitely on April 21, as the coronavirus pandemic will severely affect the ability to coordinate and film the network's debut programming.[9] On August 4, 2020, it was announced that the network would launch in 2021, with Fixer Upper premiering at the launch of the network.[10]
International versions
A Canadian version of DIY Network launched on October 19, 2009, replacing the Canadian version of Fine Living.
References
- ^ Seidman, Robert (February 22, 2015). "List of how many homes each cable network is in as of February 2015". TV by the Numbers. Zap2it. Retrieved March 14, 2015.
- ^ Texas Flip and Move
- ^ 2010 Cable Upfronts: DIY Goes HD In May - Scripps Network Service To Unveil 17 New Series In 2010, Multichannel News, April 20, 2010
- ^ "DISH Network Boosts Industry-Leading HD Lineup With Six New Channels". Archived from the original on 2010-06-09. Retrieved 2010-05-12.
- ^ Littleton, Cynthia (2018-11-10). "Chip and Joanna Gaines in Talks With Discovery for Linear Channel and Streaming Platform". Variety. Retrieved 2018-11-21.
- ^ "Chip and Joanna Gaines announce a new TV network with Discovery: 'We are excited to be back'". USA Today. Retrieved 2018-11-18.
- ^ "DIY to Be Rebranded as Chip and Joanna Gaines' New Discovery Network". TheWrap. 2019-04-10. Retrieved 2019-10-27.
- ^ "Chip's and Jo's new network has launch date". KWTX-TV. Gray Television. 16 January 2019. Retrieved 17 January 2020.
- ^ Gelman, Vlada (21 April 2020). "TVLine Items: Chip & Joanna's Network Delayed, NOS4A2's New Date and More". TVLine. Retrieved 22 April 2020.
- ^ "Chip and Joanna Gaines' Magnolia Network Announces Return of Hit Series Fixer Upper, Expands Original Programming Slate" (Press release). Magnolia Network. August 4, 2020. Retrieved August 4, 2020 – via The Futon Critic.