Lacta (Greek company)
 Greek Lacta packaging and logo | |
| Product type | Confectionery |
|---|---|
| Owner | Mondelez International |
| Country | Greece |
Lacta is a series of Greek chocolate products created in the 1960s by the Pavlidis confectioner, founded in 1841, in Athens, Greece. In 1991, Pavlidis company was sold to Kraft Foods Inc., which in turn was renamed Mondelez International.[1] In addition to the standard milk chocolate bar, there are many different forms and flavours of Lacta, including Oreo, hazelnut, and strawberry yogurt. Lacta bars remain among the best selling chocolate bars in Greece.[2]
References
- ^ "Ιστορία της Lacta Choco". Lacta Choco (in Greek). Archived from the original on 3 January 2012. Retrieved 12 January 2016.
- ^ Hall, Emma (24 March 2010). "In Greece, Kraft Scores A Hit For Lacta Chocolate With Crowdsourced Film". Advertising Age. Archived from the original on 16 April 2015. Retrieved 12 January 2016.
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