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Dream (chocolate bar)

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Dream
Product typeConfectionery
OwnerMondelez International
Introduced2001; 23 years ago (2001) (Australia & New Zealand)

2002; 22 years ago (2002) (United Kingdom)

2019 (as 'Cadbury White')
Related brandsList of Cadbury products

Dream is a brand of white chocolate by Cadbury. It is no longer manufactured in the UK and Ireland, but is still produced in Australia, New Zealand, and South Africa. It is similar to a Milkybar, which Nestlé makes. Some of the difference between it and Milkybar is that "Dream" uses real cocoa butter, is slimmer than the Milkybar, and the Milkybar uses puffed rice.[1] Cadbury also released 'Cadbury White Giant Buttons' and plan to release 'Freddo White Treasures'.[citation needed]

History

Dream was first launched in Australia and New Zealand in 2001. According to Cadbury, the product became one of the top five block chocolate brands in New Zealand and had driven growth in the overall chocolate market.[2] In 2002, the product was launched in the United Kingdom and Canada and was featured as part of Cadbury’s sponsorship for Coronation Street.[3] The bar was relaunched under a new name in the UK and Ireland in 2019 as 'Cadbury White'. It was sold exclusively at Asda and had poor reviews as of September 2019. In October 2019, Cadbury planned to release a special edition white christmas chocolate block in Australia.[4]

See also

References

  1. ^ "Archived copy". Archived from the original on 2014-11-20. Retrieved 2014-11-24.{{cite web}}: CS1 maint: archived copy as title (link)[dubious – discuss]
  2. ^ "Cadbury to launch white chocolate bar".
  3. ^ Cozens, Claire (February 6, 2002). "Cadbury's great white hope" – via www.theguardian.com.
  4. ^ Hendry-Tennent, Ireland (October 28, 2019). "Cadbury to release special edition White Christmas chocolate block". Newshub. Retrieved October 29, 2019.
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