|Original author(s)||Dom Hofmann|
|Developer(s)||Byte Inc. (until 2021)|
Clash App, Inc. (2021–present)
|Initial release||January 24, 2020|
|Operating system||iOS, Android|
|Available in||41 languages|
Byte (stylized as byte) is an American social networking short-form video hosting service where users can create 16-second looping videos. It was created by a team that was led by Dom Hofmann as a successor to Vine, which he co-founded.
Byte had been referred to as "v2" during the development stages, before it was postponed in 2018, and it was later resumed as being of the "Byte" project. After a closed beta period that lasted for three years, it was officially launched for most of the iOS and Android platforms on January 24, 2020. On January 26th, 2021, it was announced that Clash, another short-form video app, would be acquiring Byte. The deal was finalized the following month. It is speculated that the app is to be rebranded under the "Clash" name.
Byte's predecessor, which is named Vine, was founded in June 2012. It was acquired under the name by Twitter in October 2012. It underwent a staggered update on iOS, Android and Windows Phone throughout much of 2013. The main Vine app was shut down by Twitter in January 2017, disallowing all new videos to be uploaded. The Vine Archive is still available in a static state, with users only being able view previously uploaded content.
v2 and Byte
Vine co-founder Dom Hofmann announced in the December of 2017 via a Tweet that he intended to launch a successor to Vine. At the time, he called it "v2". In the May of 2018, Hofmann posted an update on the v2 community forum titled "Taking a step back", announcing that the project was being put on hold. Among other things, he said that the biggest reason for this was "financial and legal hurdles". He described that his intention was to fund the new service himself as a personal project, but the attention that the announcement generated suggested that the cost to build and run a service that was sustainable at launch would be too high. In November 2018, Hofmann announced that the project was moving forward once again with new funding and a team, under the new "Byte" branding. At the time, the Byte website invited users to sign up for updates and for content creators to join its "creator program". The partner program was shut down in August, with the byte team announcing that they “will be using this time to take everything... [they’ve] learned and apply it toward future opportunities and programs.”
Byte was officially launched to the public on the iOS and Android platforms in over 40 countries on January 24, 2020, with the tagline "creativity first".
Additionally, the company has promised a program that intends to compensate creators for their work, saying "Byte celebrates creativity and community, and compensating creators is one important way we can support both."
Byte allows users to publish videos that are anywhere from two to sixteen seconds long either captured through the app or previously recorded and stored on their devices.
Similarly to other social media platforms, Byte allows users to follow other accounts. New accounts automatically follow Byte's official account on their service. The main home screen features a scrollable feed of content from accounts that the user is following. The platform also supports the ability to "like" and "rebyte" videos (Rebyte functionality is currently unavailable as of February, 2021). In November 2020, a color customizer and a chat feature were added.
The app also features a search screen with tiles for popular and latest content along with video categories like Comedy, Animation and others.
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- byte (2020-01-24). "very soon, we'll introduce a pilot version of our partner program which we will use to pay creators. byte celebrates creativity and community, and compensating creators is one important way we can support both. stay tuned for more info". @byte_app. Retrieved 2020-01-25.
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