tbh (app)

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Tbh (app) logo.svg
Original author(s) Nikita Bier, Erik Hazzard, Kyle Zaragoza, and Nicolas Ducdodon (Midnight Labs LLC)
Developer(s) Facebook
Initial release August 3, 2017; 13 months ago (2017-08-03)
Operating system iOS
Size 77.7 MB (iOS)
Available in English
License Freeware
Website tbhtime.com

tbh was an anonymous social media app available in the United States, designed for high school students.[1][2] The app was launched by Nikita Bier, Erik Hazzard, Kyle Zaragoza, and Nicolas Ducdodon in September 2017.[3] Investors included Greylock Partners, Redpoint Ventures, Founders Fund, Semyon Dukach, Bee Partners, Dorm Room Fund, and American serial entrepreneur and investor Wayne Chang.

In October 2017, Facebook acquired the company.[4], as one of the company's brands, alongside Facebook.com, WhatsApp, Instagram, Messenger, and Oculus VR.[5] However, On July 2, 2018, Facebook announced that tbh would be discontinued, due to low usage.[6]

In August 2018, Buzzfeed News acquired a confidential memo in which the app's founders explained how they used Instagram to target teenagers at specific schools, playing to their curiosity and timing their messages to take advantage of the end of the school day.[7]

See also[edit]