Joan Smalls in 2015
|Born||Joan Smalls Rodríguez
July 11, 1988
Hatillo, Puerto Rico
|Other names||Joanji, Joan, Joan Rodriguez|
|Alma mater||Interamerican University of Puerto Rico|
|Height||1.79 m (5 ft 10 1⁄2 in)|
Joan Smalls Rodríguez (born July 11, 1988) is a Puerto Rican fashion model. In 2013, she ranked at #8 on Forbes magazine's "World's Highest-Paid Models" list. In 2011, she became the first Latina model to represent Estée Lauder cosmetics. In January 2014, Smalls appeared on the "Return of the Supermodel" cover of American Elle.
Early life and education
Joan Smalls Rodríguez was born and raised in Hatillo, Puerto Rico. She has two sisters. Her father, Eric Smalls, is an accountant, and is West Indian from Saint Thomas and is of African ancestry. Smalls' mother, Betzaida Rodríguez, is a social worker who is Puerto Rican and of Spanish, Taino Indian, and Indian (South Asian) heritage. Smalls graduated magna cum laude from the Interamerican University of Puerto Rico with a Bachelor's degree in psychology. Upon graduation, she moved to New York City to become a model. She was signed by Elite Model Management in 2007. In 2009, she left Elite Model Management and signed with IMG Models worldwide, where she changed her focus to runway work. She was signed as a Givenchy exclusive for Riccardo Tisci's Spring/Summer Haute Couture show in January 2010.
Since working for Givenchy, Smalls has modeled haute couture and ready-to-wear collections for designers and fashion houses such as Chanel, Prada, Gucci, Marc Jacobs, Tom Ford, Burberry, Lanvin, Missoni, Alexander Wang, Versace, Balenciaga, Louis Vuitton, Jean Paul Gaultier, Fendi, Dior, Oscar De La Renta, and DVF. She has appeared in shows for fashion week in New York, London, Milan, and Paris. In 2010, Smalls began modeling for Victoria's Secret and has appeared in their 2011, 2012, 2013, 2014 and 2015 Victoria's Secret Fashion Show.
She has appeared in editorials for several international editions of Vogue, Harpers Bazaar, i-D, GQ, Dazed & Confused, Elle, Industrie, Interview, American and Spanish V, Glamour, and W. Her international covers include the Italian, Australian, Japanese, Turkish, Brazilian, Korean, Russian, Spanish, and German editions of Vogue; the British, French, Dutch, South African, Turkish, and Italian editions of Elle; the South African, Mexican, and British editions of GQ; and the British, Brazilian, Bulgarian, and Thai editions of Harper's Bazaar. She has appeared on the cover of Pop, Glam Belleza Latina, Grazia, and Stylist. In September 2013, Smalls and fellow model Karlie Kloss appeared on the cover of Vanity Fair, which dubbed them "The New Supers". She appeared in the 2012 and 2014 Pirelli Calendar. She also featured on the cover of American Vogue's September 2014 issue.
Smalls has been photographed by fashion photographers such as Steven Meisel, Mert and Marcus, Steven Klein, Mario Sorrenti, Mario Testino, Peter Lindbergh, Patrick Demarchelier, Nick Knight, Karl Lagerfeld, Annie Leibovitz, Craig McDean, Hans Feurer, Terry Richardson, David Sims, Inez & Vinoodh, Norman Jean Roy, Camilla Akrans, Alasdair McLellan, Ellen Von Unwerth, Emma Summerton, Josh Olins, Mikael Jansson, Daniel Jackson, Tom Munro, Willy Vanderperre, Michael Thompson, Luigi Murenu, Daniele + Iango, Sean & Seng, Sebastian Faena, Sølve Sundsbø, Giampaolo Sgura, Cass Bird, Roe Ethridge, Richard Bush, Cedric Buchet, Henrique Gendre, Victor Demarchelier, Boo George, Matt Jones, Vivian Sassen, and Cuneyt Akeroglu.
Smalls is the first Puerto Rican fashion model chosen by brands to front their advertising campaigns, including Gucci, Gucci eyewear, Chanel, Fendi, Fendi eyewear, Calvin Klein jeans, Givenchy, Givenchy eyewear, Roberto Cavalli, Lacoste, Gap, Ralph Lauren, Woolworths (South Africa), Balmain, Neiman Marcus, Ogilvy, Next, H&M, ICB, Giambattista Valli, David Yurman, Estée Lauder, Mercedes-Benz, Barneys New York, Ports 1961, Rag & Bone, Prabal Gurung, Hugo Boss, Hugo Boss Eyewear, Tiffany & Co., Stella McCartney, Versace, Versace Eyewear, Missoni, and Missoni Eyewear, Marc Jacobs, Balmain, United Colors of Bennetton, Calvin Klein Underwear, Joe Fresh and DSQUARED2
In 2011, Estée Lauder signed Smalls to its line-up of global beauty ambassadors. She is the first Latina signed to a worldwide campaign for the brand. Richard Ferretti, Estée Lauder's global creative director stated, "The word supermodel is overused, but if there's any woman of our generation who deserves the title, it's Joan. She can go from looking girl-next-door to superchic-tough-strong—and she is all of that."
Television and media
Smalls served as co-host (along with model Karlie Kloss) of the MTV fashion series House of Style. She was featured alongside singer Bruno Mars in the June 2011 edition of Vogue. In 2006 she appeared in Ricky Martin's "It's Alright" music video. In November 2013, she co-starred with actor Michael K. Williams in the music video and short film for the American rapper ASAP Rocky's track "Phoenix", written by Asia Argento and Francesco Carrozzini and directed by Carrozzini. In 2013, she appeared in Beyoncé's "Yoncé" video.
Awards and recognition
In September 2012, Smalls was named "Model of the Year" at the 9th Annual "Style Awards". Supermodel Iman presented Smalls with the award. In 2013, Smalls ranked #8 on Forbes magazine's "World's Highest-Paid Models" list, earning an estimated $3.5 million.
In September 2012, Smalls was ranked #1 on the "Top 50 Models Women" list by Models.com. She remained at the top of the list until August 2014, when the site named her as one of the "New Supers". In January 2014, Smalls appeared on the cover of American Elle and was featured in the article "The Return of the Supermodel: It's Joan Smalls".
In April 2014, supermodel Cindy Crawford posted an update on her Facebook page calling Smalls one of her favorite new models. Crawford wrote, "[...] She has great style—sexy and elegant with a touch of tomboy thrown in! And she showed off her great moves in the "Yoncé" video!"
Smalls is involved with a non-profit organization called Project Sunshine, where she helps children with medical needs.
- "FMD Profile of Joan Smalls". Fashion Model Directory. Retrieved October 20, 2014.
- Alesse, Norell (6 October 2010). "Remember this face. Joan Smalls is owning Fashion Week, Spring 2011". Batch!Please.
- Grinberg, Emanuella (February 17, 2012). "Puerto Rican model Joan Smalls breaks down color barriers, one runway at a time". CNN. Retrieved March 15, 2012.
- "The World's Highest-Paid Models, 2013 – Joan Smalls Rodriguez-No.8". Forbes. August 20, 2013. Retrieved August 20, 2013.
- "First Latina face of Estee Lauder - Puerto Rican model Joan Smalls breaks down color barriers, one runway at a time". CNN. September 2, 2012. Retrieved August 8, 2015.
- Janelle (December 4, 2013). "Cover Star". Daily Feed. Retrieved December 6, 2013.
- Young, Molly (December 4, 2013). "The Return of the Supermodel: It's Joan Smalls Rodriguez". Elle Magazine. Retrieved December 6, 2013.
- Blasberg, Derek (September 22, 2013). "It's a Smalls World: My Interview With Joan Smalls". Mr. Blasberg. Retrieved October 19, 2014.
- Binlot, Ann (February 5, 2014). "Joan Smalls Says She and Cara Delevingne Still Get Nervous Before Runway Shows". Fashionista. Retrieved February 9, 2014.
- "The Return of the Supermodel: It's Joan Smalls". Elle Magazine. December 4, 2013. Retrieved December 6, 2013.[dead link]
- "Joan Smalls, Model". December 20, 2011. Retrieved April 12, 2014.
- Carl, Michael (September 2013). "Two for the Mode". Vanity Fair. Retrieved October 19, 2014.
- Chernikoff, Leah (December 4, 2013). "From Tomboy To Supermodel: Charting Joan Smalls' Runway Rise". Elle Magazine. Retrieved December 6, 2013.
- Grinberg, Emanuella (September 7, 2012). "Puerto Rican model Joan Smalls breaks down color barriers, one runway at a time". CNN. Retrieved September 7, 2012.
- "Bruno Mars and Joan Smalls in Puerto Rico". Vogue. January 16, 2012. Retrieved May 15, 2012.
- Blasberg, Derek (December 23, 2011). "Model Q & A: Joan Smalls". Mr. Blasberg. Retrieved March 23, 2014.
- Busis, Hillary (December 24, 2013). "Beyonce gets down with grills and girls in new 'Yonce' video – WATCH". Entertainment Weekly. Retrieved December 30, 2013.
- "9th Annual Style Awards Announces 2012 Honorees". PR Newswire. September 5, 2012. Retrieved December 26, 2013.
- "Cindy Crawford Model Monday". Cindy Crawford. April 28, 2014. Retrieved July 18, 2014.
- Davies, Dean Mayo (July 12, 2012). "Joan Smalls Goes Big". Dazed. Retrieved December 13, 2013.
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