Jollibee

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Hariboneagle927 (talk | contribs) at 06:54, 23 November 2017 (→‎External links). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

This article is about the fast food chain. For the company which owns the brand and other fast food chains, see Jollibee Foods Corporation.
Jollibee
Product typeFast food chain
OwnerJollibee Foods Corporation
CountryPhilippines
Introduced1978; 46 years ago (1978)
MarketsSoutheast Asia, Middle East, North America
Websitewww.jollibee.com.ph

Jollibee is a Filipino multinational chain of fast food restaurants owned by the Jollibee Foods Corporation (JFC) which is based in Pasig, Philippines.

History

In 1975, Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao, Quezon City[1] which is credited as the first Jollibee outlet.[2] The Magnolia outlets operated by the Tan Caktiong clan began offering hotmeals and sandwiches upon request from the customers which the family found out to be more popular than the franchise' ice cream. In 1978, the family decided to cancel the Magnolia franchise and converted the ice cream parlors they operated into fast food outlets.[3] Management consultant Manuel C. Lumba advised the family of the move.[1]

The company that would be managing the chain of fast food, Jollibee Foods Corporation, was incorporated on January 1978.[note 1] By the end of that year, there were 7 branches in Metro Manila. The first franchised outlet of Jollibee opened in Santa Cruz, Manila in 1979.[6]

Jollibee experienced rapid growth. It was able to withstand the entry of McDonald's in the Philippines in 1981 by focusing on the specific tastes of the Filipino market, which differed from the American fast food company.[7] The first Jollibee store overseas opened in Taiwan in 1986 which is now closed.[8] Jollibee continued to expand and set up outlets both within the country and abroad.

Products

Jollibee outlet in Hong Kong. Above is a billboard advertising the Chickenjoy, the fast food's core product.

Jollibee's core product is its fried chicken, which is branded as Chickenjoy[9] which was first introduced in 1980.[10] Before the Chickenjoy, the YumBurger was originally Jollibee's primary product which was introduced in 1978.[2]

Jollibee began serving spagetti in 1979 and the palabok in 1982. Fries were introduced along with the Chickenjoy in 1980. A bigger version of the fastfood's YumBurger, the Champ was launched in 1984. The fast food also serves Jolly Twirl, a soft-served ice cream launched in 1988.[8]

Branch locations

Main article: List of countries with Jollibee outlets
  Current locations
  Former locations
  Planned locations

Jollibee started with five branches in 1978. Jollibee has branches in other countries in Southeast Asia besides the Philippines, Hong Kong, the Middle East, and North America.

As of December 2016, Jollibee operates 1,100 stores, 950 of which are in the Philippines, its country of origin, and 150 are situated in foreign markets.[11]

Jollibee Foods Corporation (JFC) has publicly expressed plans to open its first Jollibee store in Europe due to popular demand, and stated that it could probably start in Italy within 2017-2018.[12][13][14][15] Plans to enter the Australia[16] and Japan[16] markets were also entertained by the company.

Jollibee had branches in Taiwan,[8] and Mainland China.[13] Jollibee's first branch in Taiwan, opened in 1986, was the first branch overseas. Jollibee launched its first branch in Dubai in 1995 but it was later closed.[8] Jollibee also previously had branches in Malaysia and Indonesia but were later closed down due to the 1997 Asian financial crisis.[17][18]

It also had former presence in Oceania, although one is set to open in Australia in 2017.[19] It had branches in the US territories of the Northern Mariana Islands.[20][21][22][23] and Guam,[23][24] as well as in Papua New Guinea.[25]

As of the end of September 2012, Jollibee Foods Corporation was operating 2,040 stores in the Philippines for all of its brands: 765 for Jollibee, 383 for Chowking, 201 for Greenwich, 209 for Red Ribbon, 457 for Mang Inasal and 25 for Burger King.

Marketing and advertising

Mascots

Jollibee, a large bee mascot dressed in a blazer, shirt, and chef's hat introduced by the brand in 1980.[26] The mascot Jollibee was designed to epitomize Filipino optimism. Tony Tan, chairman and founder has compared the mascot's character to the Filipino working folk reasoning that the bee "hops around and produces sweet things for life, and is happy even though it is busy".[27]

File:TreceMartiresjf0078 09.JPG
Statue of Jollibee at the main entrance of a Jollibee store in Trece Martires, Cavite
Mascots of Jollibee
Name Year first introduced Represents
Jollibee 1980[26] Main franchise mascot
Chickee 1983[26] (discontinued) Chickenjoy
Lady Moo 1983[26] (discontinued) Milkshakes
Mico 1985[citation needed] (discontinued) Milkshakes
Champ 1984[26] (discontinued) Champ Premium hamburger
Yum/Mr. Yum 1989 (as Mr. Yum)
2008 (as Yum)[citation needed]		 Burgers
Twirlie 1988[citation needed] Desserts
Popo 1985[citation needed] French fries
Hetty 1984[26] Spaghetti

Source:[28]

Jollitown

Main article: Jollitown

On April 13, 2008, a children's television program called Jollitown was launched. The timing was chosen to highlight Jollibee's 30th anniversary. Jollibee and his friends: Yum the scientist, Twirlie the star performer, Hetty the cheerleader and Popo the gym coach are the stars of the show, which airs Sundays, 9:30 a.m. or 8:00 on GMA Network.[29] On July 17, 2011, Jollitown moved to ABS-CBN for its 4th and 5th season every Sunday at 9 am (every Sunday). On July 20, 2013, the show moved back to GMA Network for The Jollitown Kids Show or Jollitown Season 6 until it ended on October 12, which spanned for almost 5 years.

See also

Notes

  1. ^ The JFC states that its date of incorporation was on January 28, 1978[4] while the Philippine Stock Exchange list the date of incorporation as January 11, 1978.[5]

References

  1. ^ a b Go, Josiah (2001). Fundamentals of Marketing: In The Philippine Setting. Quezon road, Philippines: Design Plus. pp. 1–2. ISBN 971-91860-5-4. {{cite book}}: Cite has empty unknown parameter: |coauthors= (help)
  2. ^ a b Jollibee – About Us – Milestones-History
  3. ^ "From Ice Cream Parlor to Fast Food Empire: Tony Tan Caktiong's Story". WIPO. World Intellectual Property Organization. Retrieved November 2, 2017.
  4. ^ "2012 Annual Report" (PDF). Jollibee Foods Corporation: 3. Retrieved November 2, 2017. {{cite journal}}: Cite journal requires |journal= (help)
  5. ^ "Company Information - Jollibee Foods Corporation". Philippine Stock Exchange. Philippine Stock Exchange, Inc. Retrieved November 1, 2017.
  6. ^ "Milestones & History". Jollibee. Retrieved October 19, 2017.
  7. ^ "Acquired tastes". The Economist. Retrieved January 12, 2016.
  8. ^ a b c d "Milestones & History". Jollibee Foods Corporation. Archived from the original on March 19, 2014. Retrieved January 7, 2015. {{cite web}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)
  9. ^ Montealegre, Krista (November 1, 2015). "Jollibee aims to expand in UK, Italy next year". BusinessWorld. Retrieved November 2, 2015.
  10. ^ "Jollibee Foods Corporation - Milestones". Jollibee. Retrieved November 1, 2017.
  11. ^ "First-ever Jollibee Store in Canada Opens Ten Days Before Christmas". Yahoo!. CNW Group. December 14, 2016. Retrieved December 15, 2016.
  12. ^ "Jollibee goes to Europe, eyes first store in Italy | Inquirer Business". Business.inquirer.net. April 4, 2017. Retrieved November 7, 2017.
  13. ^ a b "Billionaire Tony Tan Caktiong Takes Jollibee Foods Global". Forbes Asia. February 11, 2013. Retrieved January 7, 2015.
  14. ^ "Jollibee plans to enter European market". ABS-CBN News. Retrieved May 1, 2014.
  15. ^ "Jollibee aims to become Asia's top fast-food chain in 2015". InterAksyon. Retrieved May 1, 2014.
  16. ^ a b Austria, Jenniffer (November 1, 2015). "Jollibee expanding to UK, Italy, Oman". The Standard. Retrieved November 2, 2015.
  17. ^ Danessa O. Rivera (August 6, 2014). "Jollibee to export homegrown brands to Malaysia, Indonesia". GMA News. Retrieved August 8, 2014.
  18. ^ Morales, Neil Jerome (August 7, 2014). "Jollibee expanding to Malaysia, Indonesia". The Philippine Star. Retrieved March 31, 2015.
  19. ^ "Jollibee expanding to UK, Italy, Oman - Manila Standard". Thestandard.com.ph. November 1, 2015. Retrieved November 7, 2017.
  20. ^ "Jollibee…let's do lunch, babe". Saipan Tribune. December 10, 1999.
  21. ^ "Second Jollibee store opens in January". Saipan Tribune. October 31, 2000. Retrieved November 2, 2015.
  22. ^ "Jollibee outlet shuts down". Saipan Tribune. July 8, 2004.
  23. ^ a b "Jollibee to close in Feb". Saipan Tribune. November 26, 2009. Retrieved November 2, 2015.
  24. ^ "Manila fastfood earns big in Guam". United Press International. January 9, 1996.
  25. ^ Martin, John L. Thompson ; with Frank (2005). Strategic management : awareness and change (5th ed.). London [u.a.]: Thomson Learning. p. 769. ISBN 1844800830.{{cite book}}: CS1 maint: multiple names: authors list (link)
  26. ^ a b c d e f "Milestone & History". Jollibee. Retrieved October 19, 2017.
  27. ^ "A busy bee in the hamburger hive". The Economist. February 28, 2002. Retrieved November 2, 2015.
  28. ^ http://www.filipiknow.net/jollibee-interesting-facts-and-trivia/[unreliable source?]
  29. ^ Aguilar, Dheza Marie (May 17, 2008). "The Jollibee gang hits television". Manila Standard Today. Retrieved November 1, 2010.

External links

Wikimedia Commons has media related to Jollibee.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Jollibee&oldid=811685910"