Martell (cognac)

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Martell
Founded 1715
Founder Jean Martell
Headquarters 7 pl Edouard Martell,
16100 COGNAC
, France
Products Brandy
Owner Pernod Ricard
Website www.martell.com
Previous logo

Martell is one of the oldest cognac houses. Founded in 1715 by Jean Martell (1694-1753), it is part of the Martell Mumm Perrier-Jouët subsidiary of the French wines and spirits group, Pernod-Ricard.

History[edit]

House and distillery of Martell

In 1715, Jean Martell, a young merchant originally from Jersey, created his own trading business at Gatebourse in Cognac,[1] on the banks of the Charente, and thus founded one of the very first cognac houses. Martell used grapes from the vineyards in the Borderie subregion, and used Tronçais oak for its casks, this made a combination that resulted in an exceptionally smooth cognac.[1] After his death in 1753, his widow and then his two sons and grandson continued this tradition and developed the export business to make Martell the number one in England in 1814.

In 1831, Martell created his first "VSOP" (Very Superior Old Pale) cognac and continued its international expansion. Its fame spread throughout the world, with the first exports to Japan and other Asian markets, such as Indonesia, Vietnam, Malaysia and Korea.

Cordon Bleu, created in 1912, is certainly the company’s most famous product.[1]

Martell was served aboard the Queen Mary in 1936 and even on Concorde in 1977.

In 1987, Seagram took control of the French manufacturer for $1.2 billion.

Since the acquisition of some of the Seagram Group’s spirits in 2001, Martell has belonged to the French spirits group, Pernod Ricard.

In the 2000s, Martell created new cognacs: "Martell XO" in 2005, "Martell Création Grand Extra" in 2007, in a bottle designed by the artist and glass designer Serge Mansau. In 2009, Martell cognac launched its signature cognac, "L'Or de Jean Martell". In 2011, Martell expanded its "ultra-prestige" range with an exceptional cognac, "Martell Chanteloup Perspective", a tribute to the know-how of the cellar masters and to the Domaine de Chanteloup.

In 2006, Martell joined the Comité Colbert, an association that promotes French luxury houses on an international scale.

In 2010, Martell renewed its sponsorship with the Palace of Versailles, which began in 2007, by supporting the restoration of the Queen’s antechamber. In 2012, Martell Cordon Bleu, which was launched by Edouard Martell in 1912 at the Hotel de Paris in Monaco, celebrated its 100th birthday in the same place.

Products[edit]

Martell selects crus from the Cognac region: Les Borderies, Grande Champagne, Petite Champagne and Fins Bois.

Martell VS[edit]

Created more than 150 years ago [exact date unclear] under the name of "Trois Étoiles" (Three Stars), Martell VS (Very Special) is intended for drinking as a long drink or in a cocktail.[citation needed]

Martell VSOP[edit]

Martell VSOP Médaillon (Very Superior Old Pale) is a cognac blended from old eaux-de-vie chosen from amongst the best crus in the Cognac region

Martell Noblige[edit]

Martell Cordon Bleu[edit]

Martell Cordon Bleu was created by Edouard Martell in 1912.

Martell XO[edit]

Martell XO is a blend of crus from Les Borderies and Grande Champagne. Its bottle is arch-shaped.

Martell Chanteloup[edit]

Perspective Martell Chanteloup is an "Extra" cognac which blends eaux-de-vie, some of which have been aged for several years in the cellars at Chanteloup.

Martell Création Grand Extra[edit]

Martell Création Grand Extra is a blend of crus from the Les Borderies and Grande Champagne regions.

Martell Cohiba[edit]

Martell Cohiba is a blend of old eaux-de-vie from the Grande Champagne cognac region.

L’Or de Jean Martell[edit]

L’Or de Jean Martell is a blend of crus from the Les Borderies and Grande Champagne regions.

References[edit]

  1. ^ a b c "Profile: The House of Martell". Luxury Insider. 16 November 2011. 

External links[edit]