Tata Sky
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| Type | Joint venture |
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| Industry | Satellite television |
| Founded | 2004 |
| Headquarters | Pondicherry |
| Area served | India, Pakistan, Sri Lanka, Bangladesh |
| Key people | Harit Nagpal (MD & CEO) |
| Products | Direct broadcast satellite, Pay television, Pay-per-view |
| Parent | Tata Sons (80%) STAR India (20%) |
| Website | Tata(Sky Tata(Sky+HD My Tata(Sky |
TATA Sky is a direct broadcast satellite television provider in India, using MPEG-2 and MPEG-4 digital compression technology, transmitting using INSAT 4A at 83.0°E.[1] Incorporated in 2004, Tata Sky is a JV between the TATA Group and STAR.[2]
Its primary competitors are cable television and other DTH service providers—Airtel digital TV, Reliance Big TV, DD Direct+, Dish TV, Sun Direct, and Videocon D2H
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History [edit]
Is a joint venture between the Tata Sons, that owns 80% and STAR India that owns a 20% stake.[3] Tata Sky was incorporated in 2004 but was launched only in 2006. It currently offers close to 245 channels (as of May 2013); this count includes some numbers of HD channels offered by Tata Sky (as Tata Sky-HD) and interactive services also.
In March 2010, Sun Microsystems partnered with Tata Sky to provide IT Infrastructure solutions and support for the launch of the company's direct-to-home (DTH) television.[4]
The company uses the Sky brand owned by British Sky Broadcasting.[5]
In October 2008, Tata Sky announced launching of DVR service Tata Sky+ which allowed 90 hours of recording in a MPEG-4 compatible Set Top Box. The remote is provided with playback control keys and is being sold with special offers for existing suscribers. After 2011, TATA Sky+ started selling only HD Version of TATA Sky+ know as TATA Sky+ HD.
In 2008, Singapore-based Temasek Holdings picked up 10% stake in Tata Sky from the Tata Group. This has diluted Tata's stake in the venture to 70%.
STAR’s parent company, News Corporation, owns an International group of DTH businesses that include Sky Italia in Italy and Foxtel in Australia.
Tata Sky is a basic set-top-box offering picture and sound along with interactive services.
Tata Sky HD [edit]
Tata Sky HD was launched on June 14, 2010 and has channels in their native resolution of 1080i or 720p. The STB is compatible with 5.1 CH surround sound as well. The service currently offers HD channels - MTunes HD, National Geographic Channel HD, Discovery HD World, STAR Movies HD, STAR Plus HD, STAR Cricket HD, STAR World HD, STAR Gold HD, ESPN HD, Zee TV HD, Sony HD, Colors HD, Sony Six HD.
Tata Sky+ HD [edit]
Tata Sky have launched their HD DVR Set Top Box which comes with a 500 GB Hard Disk. However, Almost 120 GB is reserved for future services like VOD leaving about 425 hours of SD recording or 380 GB that is actually usable by customers. This is still the highest capacity recorder in the Indian Market as of May 2012.
Video on Demand [edit]
On December 25, 2011 Tata Sky launched Video on Demand(Vod) services for their Tata Sky+ HD set-top boxes.
Tata Sky VoD service will include Catch Up TV and VoD library of movies & TV concerts for subscribers for download but this requires a separate broadband connection to be plugged into the STB.
Channel list [edit]
In October 2011, Tata Sky removed most of the Malayalam Channels from its list. Even customers who subscribed to their South Jumbo Package are provided only channels from Sungroup (Surya and Kiran) and Asianet (Asianet and Asianet News). Channels dropped are Kairali TV, Amritha TV and DD4 Malayalam. Tata sky has failed to even add Asianet plus channel from its associated Asianet network into its bouquet of offerings. Many suscribers have complained to TRAI alleging discrimination by Tata Sky towards the language.[citation needed]
Active Channels [edit]
- DD Girnar
- DD Kashir
- DD Punjabi
- DD Saptagiri
- NDTV Hindu
set max
Tata Sky Active Services [edit]
- Active Cooking
- Active Darshan (Shirdi Saibaba/ISKCON/Siddhi Vinayak/Kashi Vishwanath/SVBC / Shrradha / Somnath)
- Active Doordarshan (DD Gujarati/DD Saptagiri/ DD Punjabi/ DD Kashir)
- Active English
- Active Games
- Active Learning
- Active Mall
- Active Maths
- Active Music
- Active Stories
- Active Wizkids
ISO 27001: 2005 accreditation [edit]
In March 2009, Tata Sky, became the first Indian direct-to-home (DTH) service provider to be awarded the ISO 27001:2005 accreditation, the benchmark for information security.[6] ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS). The assessment for the certification was conducted by Intertek Systems Certification, the management systems business unit of Intertek Group. This certification confirms that every transaction carried out through Tata Sky’s IT systems are highly secure.
Superbrand 2009–2010 [edit]
Tata Sky was selected as a SUPER BRAND for the year 2009-2010 by an independent and voluntary council of experts known as Superbrands Council. It is the only Indian DTH to have won this distinction.
Subscriber Base [edit]
Tata Sky had a subscriber base of 10 million customers, as of 31st October 2012.[7]
See also [edit]
- DD Direct+
- Dish TV
- Airtel digital TV
- Reliance Big TV
- Sun Direct DTH
- Videocon D2H
- Tata Group
- British Sky Broadcasting
- List of Indian DTH channels
References [edit]
Tata Sky DTH Review - Package and Price
- ^ "Tata Sky on Insat 4A". LyngSat. Retrieved 2008-08-10.
- ^ http://www.tatasky.com/why-tata-sky.html
- ^ "Tata Sky". Retrieved 2008-08-10.
- ^ Tata Sky selects Sun Microsystems
- ^ "Tata Sky Corporate Info". Retrieved 2008-08-10.
- ^ Tata Sky becomes the FIRST Indian DTH provider to attain ISO 27001:2005 Certification for Information Security
- ^ Tata Sky plans to raise Rs 2000 crore via IPO
External links [edit]
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