Tata Sky

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Tata Sky
Type Joint venture
Industry Satellite television
Founded 2004
Headquarters Mumbai
Area served India
Key people Harit Nagpal (MD & CEO)
Products Direct broadcast satellite, pay television, pay-per-view
Parent Tata Sons (70%)[1]
STAR India (20%)
Temasek Holdings, owned by Singapore Government (10%)
Website TataSky
TataSky+HD
My TataSky
Tata Sky dish antenna unit

Tata Sky is a direct broadcast satellite television provider in India, using MPEG-2 and MPEG-4 digital compression technology, transmitting using INSAT 4A satellite.[2] Incorporated in 2004, Tata Sky is a Joint venture between the TATA Group and 21st Century Fox

Its primary competitors are cable television and other DTH service providers – Airtel digital TV, Dish TV, Sun Direct, Reliance Digital TV, DD Direct+ & Videocon D2H.

It currently offers 281 SD channels, 25 HD channels and 1 3D VOD channel along with other many active services (as of December 2014). On 4 July 2014 it became the first DTH in India to broadcast Live FIFA World Cup 2014 First quarter final match in 4K UHD as a technological demonstration and expects to roll out 4K broadcast in 2015. Tatasky had already entered into an agreement with French firm Technicolor to supply 4K Set Top Boxes from early 2015.[3]

History[edit]

Tata Sky is a joint venture between the Tata Sons, that owns 70% and STAR India that owns a 20% stake.[4] In 2008, Singapore-based Temasek Holdings picked up 10% stake in Tata Sky from the Tata Group. Tata Sky was incorporated in 2004 but was launched only in 2006.

STAR’s parent company, 21st Century Fox, owns an International group of DTH businesses that include Sky Italia in Italy and BSkyB in United Kingdom. The company uses the Sky brand owned by British Sky Broadcasting.[5]

Satellite[edit]

Tata Sky was the second operator to launch DTH or direct-to-home services in 2006. At that time, the company decided to use an ISRO satellite. In 2005, Tata Sky signed a contract with ISRO for provision of satellite space on the INSAT 4A-satellite. In 2007, one year after the launch of the DTH player, Tata Sky asked for more space to increase the number of channels they telecast. The extra space was promised in 2009 on the GSAT 10 satellite, a then to be launched satellite inducted into the INSAT system. The GSAT 10 was launched in September 2012, but Tata Sky has not utilized the transponders till today.[6]

Awards and Accolades[edit]

ISO 27001: 2005 accreditation

In March 2009, Tata Sky became the first Indian direct-to-home (DTH) service provider to be awarded the ISO 27001:2005 accreditation, the benchmark for information security.[7] ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS).

Award Category Header Year
Yahoo Big Idea Chair Award[8] Best use of Mobile Advertising 2013
ET Brand Equity Product of the Year – Tata Sky + HD 2013
ET Brand Equity Best DTH brand 2012
Superbrands Council[9] Superbrand 2009–2010

Subscriber base[edit]

Tata Sky has a subscriber base of nearly 7.8 Million as of March 2014.[10]

See also[edit]

References[edit]

External links[edit]