WCBD-TV

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WCBD-TV
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Charleston, South Carolina
United States
Branding WCBD NBC 2 (general)
News 2 (newscasts)
Lowcountry CW 14 (on DT2)
Slogan Coverage You Can Count On
Channels Digital: 50 (UHF)
Virtual: 2 (PSIP)
Subchannels 2.1 NBC
2.2 The CW
Owner Media General
(Media General Communications Holdings, LLC)
First air date September 25, 1954; 60 years ago (1954-09-25)
Call letters' meaning Charleston/Berkeley/
Dorchester (three counties in Charleston metro)
Sister station(s) WSPA-TV, WYCW, WJBF/WAGT, WSAV-TV, WBTW
Former callsigns WUSN-TV (1954–1971)
Former channel number(s) Analog:
2 (VHF, 1954–2009)
Former affiliations Primary:
NBC (1954-1962)
ABC (1962–1996)
Secondary:
ABC (1954-1962)
Transmitter power 1,000 kW
Height 581 m
Facility ID 10587
Transmitter coordinates 32°56′24.7″N 79°41′43.5″W / 32.940194°N 79.695417°W / 32.940194; -79.695417
Website www.counton2.com

WCBD-TV is the NBC-affiliated television station for the Lowcountry area of South Carolina licensed to Charleston. It broadcasts a high definition digital signal on UHF channel 50 from a transmitter in Awendaw. Owned by Media General, it has studios on West Coleman Boulevard (U.S. 701 Bus/U.S. 17 Bus/SC 703) in Mount Pleasant. Syndicated programming on WCBD includes: Jeopardy!, Wheel of Fortune, and Dr. Phil.

History[edit]

The station signed-on as WUSN-TV on September 25, 1954. It aired an analog signal VHF channel 2 and was originally an NBC affiliate with a secondary ABC affiliation. It shared ABC programming with WCSC-TV until 1962, when WCIV signed-on and took the NBC affiliation. WUSN then became a full-time ABC affiliate. During the late-1950s, it was also briefly affiliated with the NTA Film Network. On November 8, 1971,[1] the station adopted its current call letters, WCBD standing for Charleston, Berkeley, and Dorchester Counties (the three counties in the Charleston metropolitan area). It remained the market's ABC affiliate until August 1996 when it swapped affiliations with WCIV and became an NBC affiliate once again. This was a result of an affiliation deal between ABC and WCIV's owner, Allbritton Communications.

Digital television[edit]

Digital channels[edit]

Channel Video Aspect PSIP Short Name Programming[2]
2.1 1080i 16:9 WCBD-HD Main WCBD-TV programming / NBC
2.2 720p eCBD-CW Lowcountry CW 14

Starting on September 18, 2006, the station began airing The CW on a new second digital subchannel.

Analog-to-digital conversion[edit]

WCBD-TV shut down its analog signal, over VHF channel 2, on June 12, 2009, as part of the federally mandated transition from analog to digital television.[3] The station's digital signal remained on its pre-transition UHF channel 50,[4] using PSIP to display WCBD-TV's virtual channel as 2 on digital television receivers.

Newscasts[edit]

WCBD spent most of the 1970s and 1980s in last place until Media General bought the station in 1983. Since then, it has been a solid runner-up to longtime leader WCSC. WCBD offers more than 30 hours of news per week. Each newscasts focus on WCBD's signature elements that have become a staple in the Lowcountry; Storm Team 2, CrimeTracker, Count on 2 Medical Report, Count on 2 School Report, Count on 2 Sports,Drive Time Traffic and Reality Check.

WCBD airs a newscast Saturday nights at 7 but, unlike WCSC and WCIV, does not offer a broadcast at the same time on weeknights. The first HD telecasts was on July 29, 2012, making it the last Lowcountry station to go HD.[5] WCBD started a weekend morning newscast that airs on Saturday and Sunday at 9:00am. In addition to its main studios, WCBD also operates a bureau located on Assembly Street/SC 48 covering the Capitol in Columbia. The operating expenses are shared among Media General's outlets in South Carolina.

Notable current on-air staff[edit]

  • Rob Fowler (NWA and AMS Seals of Approval) - Chief seen weeknights at 5, 6 and 11 p.m.

Notable former on-air staff[edit]

References[edit]

External links[edit]