KNVA

KNVA

Austin, Texas
Branding	The CW Austin (general) KXAN Austin News (during KXAN-produced newscast)
Channels	Digital: 49 (UHF)
Subchannels	54.1 The CW 54.2 theCoolTV
Translators	See section
Network	The CW
Owner	54 Broadcasting, Inc. (operated through LMA by LIN TV Corporation)
First air date	August 31, 1994
Sister station(s)	KXAN-TV KBVO / KBVO-CA
Former channel number(s)	Analog: 54 (UHF, 1994-2009)
Former affiliations	Independent (1994-1995) The WB (1995-2006) MyNetworkTV (secondary, 2006-2009)
Transmitter power	500 kW
Height	396 m
Facility ID	144
Transmitter coordinates	30°19′31″N 97°48′0.7″W
Website	thecwaustin.com

KNVA is the CW-affiliated television station for Austin, Texas. It broadcasts a high definition digital signal on UHF channel 49 from a transmitter in the West Austin Antenna Farm north of West Lake Hills. Owned by 54 Broadcasting, the station is operated by the LIN TV Corporation through a local marketing agreement (LMA). This makes KNVA sister to NBC affiliate KXAN-TV and MyNetworkTV affiliate KBVO along with its Class A repeater KBVO-CA. All four stations share studios on West Martin Luther King Junior Boulevard between the Clarksville section of Austin and the University of Texas at Austin campus. Syndicated programming on KNVA includes: Scrubs, Friends, Everybody Loves Raymond, and Tyra Banks.

History

According to an Austin American-Statesman article and Federal Communications Commission (FCC) records, 54 Broadcasting applied for the license to the channel in 1989 and was to have the KCFP calls but it could not economically start up a channel until signing a LMA with LIN TV some five years later. KNVA was launched on August 31, 1994 as a 24-hour feed of KXAN's live weather network and Doppler weather radar. It became an independent station for a short time before affiliating with The WB as a charter station the following year. During this time, the station was branded "KNVA 54" and carried off-network sitcoms, dramas, and cartoons.

In 2001, the station was rebranded "Austin's WB 54" before finally settling on "Austin's WB". On January 24, 2006, The WB and UPN announced that they would end broadcasting and merge. The new combined network would be called The CW. The letters would represent the first initial of its corporate parents, CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner. On February 22, News Corporation announced that it would start up another new network called MyNetworkTV. This new service, which would be a sister network to Fox, would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created in order to give UPN and WB stations, not mentioned as becoming CW affiliates, another option besides becoming independent. It was also created to compete against The CW.

At first, those moves put KNVA's future in doubt, as UPN affiliate KCWX was announced as the affiliate of The CW network. That station is considered part of the San Antonio market, and had been supplying the Austin area with UPN programming. Viewers were left speculating that KNVA's only options would be to take up MyNetworkTV or revert to independent status. But in a surprise move on April 18, LIN TV announced that KNVA would join The CW. KCWX now no longer serves Austin and CW programming on that station began to be blocked out by Time Warner Cable effective October 1, 2006. KCWX's syndicated programming continued to be shown on Time Warner Cable until April 3, 2007 when the system officially dropped the station from its Austin channel lineup.

Over a week later on April 26, 2006, it was announced that KNVA would also carry MyNetworkTV as a secondary affiliation. To date, KNVA was one of two stations in the country carrying both The CW and MyNetworkTV (the other being KWKB in Iowa City, Iowa, which would also drop MyNetworkTV and become a sole CW affiliate in September 2011). On August 1, a video posted to the KNVA/KXAN shared website revealed this station would be officially known as "The CW Austin" and the secondary affiliation would be known as "MyNetworkTV on The CW Austin". On October 21, 2009, sister station KBVO picked up the MyNetworkTV affiliation for Austin leaving KNVA with The CW affiliation. That station had been serving as a semi-satellite of KXAN. Although Vaughan Media took over the possession of the KNVA license on July 27, 2009, the licensee name still reads 54 Broadcasting, Inc. That entity was co-owned by KEYE-TV news anchor Ron Oliveira, who sold off his share of the station as part of the acquisition by Vaughan Media. LIN TV continues to hold a small (4.5 percent) stake in the station.

Hill Country Paramount Network

KXAN controls a number of low-powered broadcast translator stations around Central Texas. It had been simulcasting its programming on the translators since its launch. However with the start-up of UPN, KXAN and KNVA opted to create a secondary simulcast feed for KNVA's programming. It ended up replacing The WB's prime time schedule with that of UPN. The network of translators was referred to as the "Hill Country Paramount Network" or "HPN" and was in service from 1995 to 1998. In that year, Austin low-power station K13VC (operated by KTBC) picked up the UPN affiliation in a move designed to give the network greater cable coverage, at least in the city of Austin, as well as slightly stronger over-the-air reception than the translators provided. From around 2002 to 2008, the translator network was used to simulcast the programming of Telefutura affiliate KBVO-CA that is also owned-and-operated by LIN TV. In Fall 2008, Telefutura programming on KBVO-CA was discontinued with it and the repeaters becoming re-broadcasters of KNVA. This lasted until October 21, 2009 when the MyNetworkTV affiliation moved to KBVO, a former semi-satellite of KXAN-TV which then became a separate station. At this point, KBVO-CA became a re-broadcaster of full-power KBVO; KBVO-CA more recently flash-cut to digital and replaced its -CA suffix with a -CD suffix which reflects its current status as a Class A digital station. The following translators, once part of the Hill Country Paramount Network, still simulcast KNVA.

Digital television

Digital channels

Channel	Programming
54.1 / 49.1	Main KNVA programming
54.2 / 49.2	theCoolTV

KNVA began airing theCoolTV in September 2010 after parent LIN reached a deal to add the network to 11 of its 17 markets.

Translators

KNVA is rebroadcast on six Class-A translators located around Austin, Texas area. All six Class-A translators are owned and operated by KXAN, INC and LIN-TV. These Class-A translators are not owned and operated by 54 Broadcasting, INC of witch LIN-TV has a Local Marking Agreement with 54 Broadcasting, INC.

• KHPB-CA Channel 45 Bastrop
• KHPG-CA Channel 31 Giddings
• KHPL-CA Channel 40 La Grange
• KHPM-CA Channel 40 San Marcos
• KHPX-CA Channel 28 Georgetown
• KHPZ-CA Channel 15 Round Rock

Newscasts

KNVA airs hourly weather updates throughout the day produced by KXAN. At one point, it also aired a weeknight newscast at 5:30 that was also produced by KXAN but this was dropped. On September 28, 2009, that station began producing a nightly 9 o'clock broadcast on KNVA to compete with KTBC.

KXAN Austin News at 9 (9 to 9:30 p.m.)
Weeknights

• Anchor:
  • Shannon Wolfson
• Weather:
  • Jim Spencer
• Sports:
  • Roger Wallace

Weekends

• Anchor:
  • David Scott
• Weather:
  • Natalie Stoll
• Sports:
  • Brian Sanders

KNVA features additional news personnel from KXAN. See that article for a complete listing.

External links

• Official website
• KXAN-TV website
• KBVO website
• Query the FCC's TV station database for KNVA
• Query TV Fool's coverage map for KNVA
• BIAfn's Media Web Database -- Information on KNVA-TV