Svitoch: Difference between revisions
Chanage the name of candy Strila from Russian Strela to Ukrainian Strila. |
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In the times of the [[USSR]], Svitoch was considered one of the best manufacturers, along with the [[ROT Front]] and [[Babaevsky (company)|Babayevsky]] chocolate factories. After its acquisition by [[Nestlé]] in mid-90s, the company opted to produce more Western-style chocolate with lower cocoa content and was forced to move into middle segment of the market, losing some of its appeal, but gaining greater turnovers. It is unclear how this will affect its future development, though, as dark, highly sophisticated chocolate is becoming increasingly more popular with Ukrainians. This change in strategy provoked a labour dispute in late 1990s. |
In the times of the [[USSR]], Svitoch was considered one of the best manufacturers, along with the [[ROT Front]] and [[Babaevsky (company)|Babayevsky]] chocolate factories. After its acquisition by [[Nestlé]] in mid-90s, the company opted to produce more Western-style chocolate with lower cocoa content and was forced to move into middle segment of the market, losing some of its appeal, but gaining greater turnovers. It is unclear how this will affect its future development, though, as dark, highly sophisticated chocolate is becoming increasingly more popular with Ukrainians. This change in strategy provoked a labour dispute in late 1990s. |
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Svitoch tried to re-brand [[ |
Svitoch tried to re-brand [[Strela candy| Strila candy (Ukr. Стріла - arrow)]] as Stozhary ({{lang-uk|Стожари}} - Pleiades (star cluster)) but had little success. |
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{{Nestlé}} |
{{Nestlé}} |
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Revision as of 00:00, 1 September 2013
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Svitoch (Ukrainian: Світоч) is a Lviv-based Ukrainian confectionery manufacturer, owned by Nestlé. The company produces chocolate, chocolate candy, lollipops and many other types of candy.
In the times of the USSR, Svitoch was considered one of the best manufacturers, along with the ROT Front and Babayevsky chocolate factories. After its acquisition by Nestlé in mid-90s, the company opted to produce more Western-style chocolate with lower cocoa content and was forced to move into middle segment of the market, losing some of its appeal, but gaining greater turnovers. It is unclear how this will affect its future development, though, as dark, highly sophisticated chocolate is becoming increasingly more popular with Ukrainians. This change in strategy provoked a labour dispute in late 1990s.
Svitoch tried to re-brand Strila candy (Ukr. Стріла - arrow) as Stozhary (Ukrainian: Стожари - Pleiades (star cluster)) but had little success.
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