Nestlé Pure Life

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Nestlé Pure Life
OwnerNestlé Waters
CountryAberfoyle, Ontario, Erin, Ontario, and Hope, British Columbia, Canada
Introduced1993; 28 years ago (1993) (as Aberfoyle Springs)
Tagline"A healthy, active lifestyle starts with staying well hydrated with Nestlé Pure Life Purified Water."
Websitewww.nestlepurelife.com

Nestlé Pure Life is a brand of bottled water created by Nestlé Waters, the bottled water division of Nestlé.

History[edit]

Nestlé Pure Life was originally created as Aberfoyle Springs 1993, being produced by the Aberfoyle Springs company.

After purchasing the Aberfoyle Springs brand and facilities in 2000, Nestlé adopted the Nestlé Pure Life brand in 2002 and changed the name first to Nestlé Pure Life Aberfoyle, and then to Nestlé Pure Life Natural Spring Water. Nestlé also began to bottle Montclair branded water at the facilities. As of mid 2020, the water extracted by Nestlé Canada was from a source in Aberfoyle, Ontario, a well in Erin, Ontario and another in Hope, British Columbia.[1] The company also owned well in Elora, Ontario which had yet to be tapped.[2]

On 3 July 2020, Nestlé Canada announced that it had agreed to sell its water bottling business to Ice River Springs, of Shelbourne, Ontario. The latter would acquire the source and bottling operations in Aberfoyle, Ontario and in Hope, British Columbia, and a well in Erin, Ontario. The announcement came after the Government of Ontario announced plans that would allow municipalities greater power to veto new bottling plants and to set new restrictions on removing groundwater.[3] Nestlé, however, stated that its plans to sell the water bottling business was already in the planning stages in 2019.[4] Ice River was expected to take over the Pure Life brand and the ReadyRefresh delivery service. The deal was awaiting regulator approval which was not achieved in a timely manner leading Nestlé to cancel the deal in early September 2020.[5]

Production and distribution[edit]

Nestlé has two bottling facilities that produce Nestlé Pure Life branded water, the larger of the two is located in Aberfoyle, Ontario and the smaller one is in Hope, BC. Warehouses are located in Chilliwack, British Columbia, Hamilton, Ontario and Laval, Quebec. Nestlé Pure Life water is sold in North America, South America, Europe, Asia, including the Middle East, and Africa.[6]

Controversy[edit]

Nestlé has been criticized that the water will be bottled in poor regions like south America, which could drain natural water sources and affect people who can't afford the expensive bottled water. The movie Bottled Life documented 2012 the situation and won several film awards.[7]

In Canada, much of the water extracted by the company for its Pure Life brand has been at a source in the village of Aberfoyle, Ontario in Puslinch, Ontario, located in Wellington County, Ontario and under the jurisdiction of the City of Guelph, Ontario. For some years, a local advocacy group, Wellington Water Watchers has expressed concern about the amount of water being extracted by the company.[8] Formed in 2007, the group's mandate is "the protection, restoration and conservation of drinking water in Guelph and Wellington County".[9]

After the planned sale of the Nestlé Canada's water bottling business to Ice River Springs was announced in early July 2020, Wellington Water Watchers said that this was "a victory for the people of Ontario ... a response by Nestle to public pressure".[10] In a later statement, however, a spokesperson said that Ontario should be phasing out the bottled water industry, a "low priority and frivolous use of the water taking".[11]

Nearly a year earlier (July 2019), the Wellington group had demanded that the provincial government obtain an environmental assessment before renewing the company's licence to remove any groundwater. (Water taking is controlled by the Ontario Ministry of the Environment, Conservation and Parks.)[12] At the time, Nestlé’s permit to extract up to 3.6 million litres of water per day was close to coming up for renewal.[13][14]

The most recent study (reported in March 2020) by the City of Guelph about the Aberfoyle source included this comment: Nestlé’s water-taking "has not caused a decline or drop in water levels year after year" and that "water-taking at the current rate is sustainable at this point in time".[15]

Planned sale of the business[edit]

On 16 February 2021, Nestlé announced that it had agreed to sell most of its water brands in North America to One Rock Capital Partners and Metropoulos & Co. The sale, expected to conclude in spring, would include the spring water and mountain brands, including Pure Life, the purified water brand and the delivery service. The plan did not include the Perrier, S.Pellegrino and Acqua Panna brands.[16]

The previously planned sale of much of the company's Canadian spring water business to Ice River Springs fell through in September 2020.[17]

See also[edit]

References[edit]

  1. ^ Nestlé Waters Canada Erin Spring Site
  2. ^ Environmentalists cheer as Nestlé sells Canadian water business to Shelburne's Ice River Springs
  3. ^ Ontario government proposes new water bottling policies, more municipal power
  4. ^ Nestle sells Pure Life bottled water business as changes to Ontario groundwater rules loom
  5. ^ "Sales of Nestlé's Canadian water business to Ice River Springs is called off". Toronto Star. 2 September 2020. Retrieved 3 September 2020.
  6. ^ "Country Selector". www.nestlepurelife.com. Retrieved 2020-07-04.
  7. ^ "The Story - BOTTLED LIFE – The Truth about Nestlé's Business with Water (Documentary)". www.bottledlifefilm.com. Archived from the original on 16 July 2017. Retrieved 2 July 2018.
  8. ^ Wellington Water Watchers Sends Big Message In Fight Against Nestlé
  9. ^ Clean drinking water is our inheritance, You can’t put a price on it
  10. ^ Environmentalists cheer as Nestle sells Canadian water business
  11. ^ Ontario should 'gradually phase out bottled water': Wellington Water Watchers
  12. ^ Nestlé water-taking permit and Guelph’s water supply
  13. ^ Wellington Water Watchers Sends Big Message In Fight Against Nestlé
  14. ^ ‘This is an unsustainable industry’: Wellington Water Watchers anticipate Nestle permit renewal
  15. ^ Nestlé water-taking permit and Guelph’s water supply
  16. ^ "Nestle to sell North American water brands to buyout firm One Rock for $4.3-billion". Globe and Mail. 17 February 2021. Retrieved 18 February 2021. sell its North American water brands including Pure Life and Poland Spring
  17. ^ "A deal for Nestle to sell its Canadian water business to Ontario's Ice River Springs has fallen apart". Toronto Star. 2 September 2020. Retrieved 18 February 2021. sale of its Canadian water business to Ontario’s Ice River Springs has been called off

External links[edit]