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Gray was a drinker of energy drinks and realised there was no branded, value alternative, so spotted an opportunity to launch one to the market.
Recent additions to its range include Boost Sport in Tropical Berry flavour and Boost Citrus Energy.
Boost’s marketing campaign message is ‘It’s a no brainer’, which refers to the fact that Boost offers great tasting products at a great price.
In 2011, Boost sold five million cases of its products. As well as being sold across Ireland and the UK, Boost also exports to 16 countries around the world including Sweden, Spain, Brazil, Sri Lanka and South Africa.
- Hot 100 2013 – 76: Boost Drinks, Real Business