Nido (brand)

Nido

File:Nido Logo.png
Product type	Milk substitute powder
Owner	Nestlé
Produced by	Nestle
Country	Philippines, Mexico, United States, United Kingdom, Argentina, Saudi Arabia, Chile, Ecuador, Uruguay
Introduced	1944 (1944)
Related brands	Dancow (Indonesia) Nespray (various regions) Ninho (Brazil)
Markets	Worldwide
Tagline	Nutritious Milk for Growing Kids

Nido is a milk substitute powder and milk powder brand manufactured by Nestlé. It was introduced in 1944. The range claims to offer "nutrition solutions for each stage of childhood".

About

The different varieties include instant dried whole, rather than skimmed or semi-skimmed, milk with Vitamins A & D, and are a good source of calcium. Products described on the nestlenido.com Web site include Nido Fortificada (in spanish) (fortified) and a non-fat version, Nido 1+, fortified also with prebiotic fibre for children beyond early babyhood. Whole milk has a creamier flavor, and more calories, than reduced-fat types.

Nestlé says that Nido products are not suitable for children of under 1 year of age. Although there is no age recommendation, marketing is featured around children over three years of age with the tagline "Nutritious Milk for Growing Kids". Nido is fortified with additional nutrients to those found in milk, and is said to contribute to over twenty essential ingredients a growing child needs.

Nido Fortificada contains: whole milk, soy lecithin, vitamins A (as acetate), C, and D3, iron (as ferric pyrophosphate), and zinc sulfate.

Nido 1+ contains: nonfat milk, vegetable oils (corn, canola, palm), sugar, maltodextrin, lactose, milk fat, honey, prebiotics oligofructose and inulin, less than 2% calcium carbonate, soy lecithin, vitamins B6, C, D3, and K, vitamins A and E as acetate, taurine, ferrous sulfate, zinc sulfate, niacinamide, thiamine mononitrate, folic acid, biotin, calcium pantothenate, and sodium selenate.

Nido Dry Whole Milk (product of Netherlands) contains: whole milk, soy lecithin.

Criticism

The nutritionally-enriched product has become a competitor for other milk-based drinks. It also faces scrutiny from supporters of natural milk consumption, including those who promote breastfeeding.

Availability

Nido is available in Mexico, Asia (except Indonesia, where this milk is named Dancow), Middle East, most of Africa, most of South America, the UK, and some parts of the United States, particularly New York City (despite the product being advertised on Univision programming, including Sábado Gigante). In some regions, the product is sold under the name Nespray.

In Spain, however, the name Nido refers to a bird food sold by Nestlé Purina PetCare.

See also

• Nestlé Bear Brand