Display (social network)
 | |
| Type of business | Privately held company |
|---|---|
Type of site | Social networking service |
| Available in | English |
| Headquarters | Norwalk, Connecticut, US |
| Area served | Worldwide |
| Key people | Greg Fell (CEO) John Acunto (Co-Founder) |
| Industry | Internet |
| URL | www |
| Current status | Active |
| Written in | Ruby and Redis |
Tsū, The Social Universe, is an online social media and networking service based in Norwalk, CT. Tsu Inc. was established in September 2019 by founders John Acunto (Chief Innovation Officer), Scot Weisberg (CFO), Sean Cross (President), David Kerzner (Co-Founder) and supported by investments from Larry Krauss of Terracap and Hilco Streambank.[1][2]
History
In September 2019, Tsū announced its planned launch in 2020. According to President and Chief Innovation Officer John Acunto, Tsū would share ad revenue with users, a 50% payout of ad revenue.[3] Tsū also incorporated protections against spam and empowers users to access data, analytics and insights related to their content.
In an interview with Fox Business (in response to the October 29th NCAA board of Governors unanimous vote to allow student-athletes to be paid for the use of their name, image and likeness[4]), Tiki Barber, former NY Giants running back, cited Tsū as a “great platform” to put the new NCAA rules to use, adding that Tsū enables influencers of all kinds to have the ability to monetize their own content and brands. Barber went on to say that Tsū is creating a platform that gives all users access to brand partnership, by sharing in ad revenue, providing storefronts and more.[5] Tsu’s John Acunto echoed Barber’s sentiment saying that college athletes were just one example of those who could benefit from Tsū: "I see this as an opportunity for all kinds of categories of people who are influencers [and] who have brands to engage with us."[6]
Core Pillars
"Tsū is Social Media as it was intended to be. We are the “Social that Pays.” We put content creators at the center of our platform: together, everyone wins."[7]
- Awarding content creators based on an ad revenue and eCommerce[7]
- Enabling commerce at the point of discovery via a personalized storefront[7]
- Providing tools that inspire content creation[7]
App Features
Available for iOS and Android devices,[8][9] main features include:
- Profiles – Similar to other social media sites, a Tsū “Profile” allows the user to upload photos and videos, friend/ follow, post, create a bio and promote personal websites. It also allows users to promote their profiles on other social media sites.[8][9]
- Communities – Communities are ways for Tsū users to communicate and exchange ideas and plan and promote events. Communities can be public or private.[8][9]
- Bank – The Tsū bank allows users to be paid out via Paypal.[8][9]
- Analytics (“Insights”) – In-app console that provides post engagement data to the user. Shows users what posts performed the best, incentivizing them to post more content that their audience enjoys.[8][9]
- Tsū Live – Tsū Live is Tsu’s built-in app-based television channel that includes several daily livestream components. Both the livestream and pre-recorded shows containing educational material, announcements, news and updates, and spotlight and promote Tsū user content through reviews and interviews.[8][9]
References
- ^ Tsū. "Tsū, the Social Media Platform that Hooked Millions, Set to Relaunch". www.prnewswire.com. Retrieved November 4, 2019.
- ^ "Hilco Streambank Announces Acquisition of Social Network Tsū". www.hilcostreambank.com. Retrieved November 8, 2019.
- ^ Brown, Eileen. "Monetization will be rooted in user engagement, says Tsu's re-launch CEO". ZDNet. Retrieved September 23, 2020.
- ^ smeyers@ncaa.org (October 29, 2019). "Board of Governors starts process to enhance name, image and likeness opportunities". NCAA.org - The Official Site of the NCAA. Retrieved September 23, 2020.
- ^ "Tiki Barber: NFL needs to operate as normal". Fox Business. Retrieved September 23, 2020.
- ^ "Tiki Barber Looking to Get College Athletes Paid Through Social Media Platform Tsu (Exclusive)". Sports. Retrieved September 23, 2020.
- ^ a b c d "About Tsū". Tsū — Social That Pays. Retrieved December 11, 2020.
- ^ a b c d e f "Tsū". App Store. Retrieved September 23, 2020.
- ^ a b c d e f "Tsū - Apps on Google Play". play.google.com. Retrieved September 23, 2020.